Friday, February 12, 2010

Jodie Goes to Sturgis: The Last Free American (A lifestyle documentary)

Jodie on a 2010 Harley Davidson Softail Deluxe (At Stubbs Cycle - Houston, Texas)

By Andy Valadez, StealthMarketer

"The EZ Rider Story for the Next Generation"

Our marketing company is constantly looking for clients and opportunities with a unique story. Our mission is to showcase great companies that support the free enterprise system, a unique culture that encourages dialogue and creativity, and that make lives dramatically better. We want to know if the opportunity will expand our brand if we support it and if it will help our other clients. Just like the saying in the U.S. Marines, "we are only look for a few good men." In this case, we have uncovered the plight of many good women who have suffered domestic abuse.

Sometimes, one does not have to look very far to find an opportunity. One of our sectors of interest is film and documentaries. Our focus in film is dedicated to championing stories of the Christian faith, Americana, history, redemptive qualities, in animation, support our military, and amazing stories of overcoming adversity.

One such story is the story of Joanne "Jodie" Flores (43). Jodie is an amazing survivor. She left home at the age of 17, pregnant with her first born refusing to abort as was common then. She married a young man only to find that he was not in love with her. She re-married shortly after and traveled with her husband who ahd joined the Army.

She journeyed with her new husband to Germany and found herself in a abusive situation. She suffered the abuse for many years with her first born and later second child in a foreign country. She managed to convince her husband to allow her to pursue her education. The benefit he saw, was the dual income possibility. She chose to study the medical field and excelled in her studies to the point that she was able to break free from that relationship once she got stateside.

As a single mom, she oftend had to work two or three jobs to make ends meet. Her ex-husband oftened failed to send child support over the course of months and years. Her boys Edward and Joshua grew under her care. She had to be both father and mother to them.

When Edward became of age, he volunteered to serve in the Army as a tank mechanic and was quickly shipped overseas to fight in the "war on terror." She prayed for her son's safe return and never stopped worrying for him and the others who served in harm's way.

Jodie finally got to a great point in her life, a time of pride and celebration. She had bought a home, had a great job in her chosen profession. She enjoyed caring for her patients, saving lives in emergency care and caring for family and friends at their death bed, many who were dealing with the ravages of cancer.

In 2003, her dream came to an end when a felon with a long record of offenses attacked her and then went for her juvenile son Joshua. She put a stop to the attack and ultimately escpaed the situation. She lived to tell the tale and her culprit almost didn't make it. In an interesting twist of events, the felon pressed charges against her and wanted her to pay his medical bills. Meanwhile, he began to stalk her. Fortunately, she found employment that allowed her to travel the state where she resided. She stopped having to look over her shoulder.

In 2005, Jodie discoverd the Sturgis Motorcycle Rally. She trained at Harley Davidson driving school, rented a Harley Davidson motorcycle, loaded a tent, road food and a sleeping bag, and headed for the open highway. She found a new love - motorcycles and the people she met along the way.

She then moved to the great state of Texas to start her life over.

On 8.6.10 we plan to document Jodie's ride to sturgis and plan several surprises for Jodie. We will be asking the people we meet "What does it mean to be an American?"

We want to encourage people to leave their past behind and answer the call of "The last free American!" We believe that no one wants to be the last free American.



Visit: http://www.JodieGoesToSturgisTheMovie.com/

Team Marketing Dynamics is a true strategic marketing firm serving clients and its joint venture teams looking to expand their interests in technology, real estate, racing, filmmaking, entertainment, integrated broadcast, publishing and fashion. Marketing Dynamics was started in 1999 by founder Andy Valadez with the goal of championing the benefits of tried and true marketing principles that apply to every business and practice. To learn more about Team Marketing Dynamics please visit http://www.teammarketingdynamics.com/.

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Thursday, January 7, 2010

Marketing for Bright People and Truth Tellers

By Andy Valadez, StealthMarketer

In a world of dummies and liars, it pays to be bright. A bright person in my book is someone who knows that they need the right advisors/friends/counsel/family member(s) and a team around them to succeed. In a world of competing forces, the truth tellers have a better chance of winning (character in brands does matter). Truth in advertising is a great marketing principle (still a best practice).

The truth is that you could have the greatest product or service, but if the right people don't know about it, in they way they need to know about it, it could fail against a better marketed inferior option.

"It pays to win." - U.S. Navy Seals Motto

There is a lot of chatter in markets about what business owners are demanding from their advertising budgets and that is the problem. Most business people are looking at advertising not marketing (Bright Hint: Take time to learn more about the difference between advertising and marketing, they are not the same).
It is time for enterpreneurs to change their focus from advertising to marketing and get their truth to consumers who need to hear it, see it, taste it and live it. Many business owners and sales managers are adopting much of the web to expand their advertising to increase sales. Although this is good, it is still focused on advertising versus marketing. Sure, many of the providers use terms like "targeted", "demographics", "cost per acquistion", "reporting", "ROI", "position", "content", etc. This isn't new. Marketers have long evaluated their success based on the total comprehensive strategy and media mix to drive their well-thought positioining strategy.

The problem many companies are facing today is that there are very few marketers. Like black belts in martial arts, their are numerous practicitioners, but very few senseis or kanchos or mix martial art champions. Anyone can call themselves a marketer, but the truth is, not everyone is a marketer (they know enough to be dangerous to their client).

There are many specialists in the marketplace; however, they may not be marketers per se. For example, you may have an incredible web company or cutting-edge 20-something programmer leading your on-line marketing efforts while missing new opportunities. Short-term success is not a bad thing, but it can still cost you in the long-run to a better marketed company you may never even see hit your company like a round-house kick to the temple.

Marketers on the other hand are thinking about shifts in consumer demand, political and economic changes, competitor initiatives, distribution stategy and tactics, pricing changes, promotion and sales strategy, public relations, innovation, messages to key buyers, market research and "the mix" of traditional media that should still drive your brand positioning in all spectrums. The truth is that marketing is more important than ever.

Team Marketing Dynamics is a true strategic marketing firm serving clients and its joint venture teams looking to expand their interests in technology, real estate, racing, filmmaking, entertainment, integrated broadcast, publishing and fashion. Marketing Dynamics was started in 1999 by founder Andy Valadez with the goal of championing the benefits of tried and true marketing principles that apply to every business and practice. To learn more about Team Marketing Dynamics please visit http://www.teammarketingdynamics.com/.

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Monday, December 7, 2009

From the Producers of "Facing the Giants" and "Fireproof" - "Courageous"


Sherwood Pictures announces their 4th movie.



To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Wednesday, October 28, 2009

The Rise of the Marketing Producer

By Andy Valadez, StealthMarketer

Are you paying attention to the times? They are crazy and the old has passed away and the new is a scary course for many. There are more demands placed on Marketing than ever. Unfortunately, there are those in the field who claim to be Marketers, but in fact are something else.

There is a lot more to Marketing than people realize. The chatter about what constitutes Marketing is getting more unclear by the day. Marketing will never change, the way we Market will. The principles of Marketing are tried and true.

As a Stategic Marketer, I have focused my efforts deeper. I have coined a new title in the marketplace called "The Marketing Producer".

I have spent the last three years of my efforts focused on the filmmaking business accumulating a portfolio of $300M in movie projects currently in advanced development. I happen to be a movie buff.

What I have found in this industry is that Producers really are not Marketers and Marketers in tradional industries are not Producers. Producers are cool, they do make the movie making process happen, but Marketing can help that process a lot faster and ultimately transitions into the distribution stategy which also helps.

The standard for today's business is that the Marketer should not only be a Marketer, but he or she needs to also be a Producer. That is - someone who gets the job done.

As a Marketer, I have really focused my attentions on clients who have the potential to grow exponentially in sectors that offer a long term growth potential - sectors like GPS, solar, broadcasting, racing, entertainment, and publishing. In the past four years, my company has accumulated a portfolio of $500M in these sectors as well.

For example, we have a client who is about to get a $50M deal funded very soon in the gaming tech sector. This client had been working to get funded for many years. Through the power of networking and building brand value in the market place, my company Marketing Dynamics was seen as the conduit to this process. We got all parties together, aided preliminary discussions and got the client's confidence and our partner's interest in the opportunity. This process ultimately opened the door for the deal to happen. Now, we are ready to participate in the next phase launch in this billion dollar sector. You will hear more developments it in coming months.

Many of my clients depend on key relationships, funding and sage Marketing advice that can take their long-term growth plans to reality. My team and I enjoy making the connections our clients demand and implementing the effective programs to get our clients over the hump and into the profit zone.

If your Marketing function is not producing the results you are looking for, give us a call. We invite you to do a little research. Visit: www.TeamMarketingDynamics.com and www.TheMarketingVortex.com to review the types of clients we serve. If what you see impresses you, then we advise a conference call to determine how we might help your enterprise. We don't serve everybody, but those we do serve have some very interesting stories to tell.

"Marketing Dynamics, because the Market never stays the same."

E-mail: info@TeamMarketingDynamics.com
Twitter: @StealthMarketer
Phone: 713.560.3348

Tuesday, October 13, 2009

Coming to EBC Broadcast: "Technology in the News"

We've been busy supporting the formation of The Entrepreneur Broadcasting Company for and about entepreneurs. Here is a sneak preview of one of our shows. We plan to create a major network that champions business owners. Visit: www.EBCbroadcast.com for more information.



To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Wednesday, October 7, 2009

10/13 EBC Live Cast NSTA "State-of-the-city Technology Report" Mayoral Candidate Luncheon and Expo

Viewers will be able to review top tech companies in the Houston market and hear from prospective mayoral candidates who must lead one of the largest tech oriented cities in America, Houston, Texas.

Date: 10/13/09
Time: 10am to 2:30PM CST
Where: Hyatt Regency Downtown

To attend in person, visit: www.NSTAworld.org


A Invitation from Kirby Lammers, President of EBC Broadcast

View Live Here on 10/13 from 10:00am to 2:30PM CST

Free live streaming by Ustream
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Tuesday, September 29, 2009

World Record: World's Fastest Motorcycle - "Seven" 367.382 MPH


Our client and friend, Denis Manning and driver/pilot Chris Carr break another world record with "Seven" - The World's Fastest Motorcycle at 367.382 MPH (September 20, 2009). Congratulations Team BUB Racing!!



To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Thursday, September 24, 2009

The Chronic Marketer - "Always be Marketing!"

I coined a new term several months ago, "The Chronic Entrepreneur" - someone who just loves creating business after business. We have heard of serial entrepreneurs (usually a smaller number of businesses), intrapreneurs (business people who champion business models within a company), child entrepreneurs ("What you are 6 and don't have a business yet?"), senior entrepreneurs ("What you are 60 and don't have a business yet?"), etc.

I know "chronic" has a bad connotation. However, if your life depended on it, would you want a person who was "fanatic" about their job of taking care of you? You bet. I want my family practitioner, heart doctor, eye doctor, or nutritionalist to be incredible gifted (and that usually means they are hard at work staying at the top of their game). One of the reasons I don't support national healthcare - who really wants the government running that?

Would you want the government running your Marketing? I hope not.

I love being around passionate people. People who are on a mission of sorts and want to be a part of something bigger than themselves. I love to see people come out of character and get excited about their companies (if you aren't who else is going to be?). I avoid boring people - get mad, get glad, laugh, or cry. Give me energy and now we have something to work with. We are living in chronic times that demand outstanding Marketing performance.

Yes, Marketing has its cerebral moments when the details of the plan have to be worked out. I love that stuff too, but as we survey the land we notice that there is always room for improvement in one's Marketing. Work on it daily!!

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Friday, September 4, 2009

The Butterfly Circus

What an incredible movie short that is more like a song. Received this link from one of my clients close to Nick Vujicic of "Life Without Limbs" who stars in this incredible story. Hope you like it. Be sure to vote on-line at the link above (click the title).



To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Friday, June 19, 2009

Tex Christopher for U.S. Congress, District 18, Attends HiMA (Houston Interactive Marketing Association)

Left to Right: Ed Garza, U.S. Congress Candidate District #18 Tex Christopher and Andy Valadez (me)

I rarely get to meet politicians, but usually enjoy when I do. Had the opportunity to meet U.S Congress candidate Tex Christopher through my great friend Ed Garza, who brought him by the HiMA mixer at Mercer’s on the evening of June 17, 2009. My good friend Kelsey Ruger of PopLabs had invited me to attend the event to meet the movers and shakers of the on-line and interactive marketing community. Well, I am glad I went. Had a chance to connect with some old friends to include new ones. The evening proved to be very busy and it seems that many entrepreneurs were there to collaborate and share their stories. Mr. Christopher was there to show his support for business owners and business professionals, understanding that the business owner is what drives the economy.

As I had an opportunity to chat with “Tex” (he likes to be called and his real name), I was impressed with his background. I mean, the guy used to ride bulls professionally and excelled in his business opportunities garnering a pretty significant following of supporters. He seems to be approaching his next task with the care, dedication, and foresight one needs in these perilous times. I have a feeling his bull riding experience will come in handy. Don’t let his easy demeanor fool you. I got the feeling that Mr. Christopher knows he has a winning agenda and platform and his focus is to foster a positive business climate for our state and his district.

A congressman who has a heart for the entrepreneur has my vote! I truly believe we need lower taxes, less government interference, and more business makers. This focus should resonate with those on the left or the right in these times. I invite you to learn more about Mr. Christopher by visiting his campaign website, www.TexForCongress.com. Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.