Saturday, August 25, 2007

Advertising Campaigns That Have Failed

Do you know of any hailed campaigns that everyone seems to think are "great", but have actually failed in the market? If so, please send me your pick with the details to or post on The VORTEX (live).

For example, the ever popular 2000 Budweiser showing four African American guys answering the phone with "Whassup?" had everyone around the world going "Whassuuup?" (and some still are). The campaign actually did not increase sales for Budweiser as documented by Sergio Zyman in his book "The End of Advertising As We Know It" (see book link below).

"The campaign won just about every award in 2000, including the 2000 Grand Prix Cannes Lionnes, the 2000 Grand Clio, and the 2000 Grand Award: Best Commercial New York Festival at the Television and Cinema Advertising Awards. But while the ad execs were on stage, Budweiser's market share dropped 1.5 to 2.5 percentage points and sales in barrells fell by 8.3 percent - the largest share loss by Budweiser since 1994 and by far the largest drop in sales over the same period."

Now you know "Whassup?". Get caught up in The VORTEX!

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