Monday, March 5, 2007

Marketing in the Movies, the Red Carpet Please

Marketers should explore all avenues when it comes to marketing their product or service. One innovative way is movies. Yes movies. Your city probably has an independent film association that you can build a relationship with. As part of the review, check out the writer, the director, the script, and review the business and marketing plan to see how your product is going to be positioned. Keep in mind, family movies are doing better at the box office, so look for rated G or PG films. You don't want a problem with how your product or service is perceived in the market. With the success of family movies, you will also expand your visibility. It doesn't hurt to have your product in several movies either - keep track of the movie releases.

If you are lucky, you can find an emerging script writer and have your product or service written into the movie. For a nominal contribution, you could gain market presence when the movie becomes a success. You could even sell your product from the movie website while it is in production or being seen in theatres.

If you are a movie maker, then the same approach holds true for getting advertising dollars and negotiated support for your movie. You want as many people helping to market your movie when it is ready for distribution and most firms would be happy to do that, if you ask them. Rememb
er to think big and go after the big names to support your movie. See you at the movies!

Houston Business Show! Andy Valadez #2 - Marketing in the Movies, Red Carpet Please

Leading edge-marketing dialogue. A Podcast "From the Front Lines" by Andy Valadez, President and CEO of Marketing Dynamics, Visit:
,"Because the market never stays the same".

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