"The problem to day: Markets have changed, Marketing hasn't." - Sergio Zyman
Sergio Zyman is an incredible Marketer. One of the few resonating voices on what Marketing is and isn't. Sergio is the former Chief Marketing Officer for Coca-Cola and a leading voice on Marketing. Read these two books and know more about Marketing than 90% of professed practicing Marketers. Get caught up in THE VORTEX!
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