In the Chase, the Need for Speed

"The Bub Streamliner 7" Fastest Motorcycle on Earth at 350.884 MPH - 9/5/06 Salt Flats at Bonneville

We recently picked up this client "Bub Racing" current record holder of the fastest motorcycle in the world (there is none faster) by "Jumping In". Marketing is about thinking strategically about the client/business and leveraging the company dynamics in creative ways that resonate and blow gusts in its path.

Many in business miss spectacular brand stories, because they are afraid to jump in and "chase" an opportunity. They want to sit and wait for something presented on their desk in a nice and tight package with a bow. In our current business climate, one can't sit and wait. We should always be active in the discovery of new Marketing opportunities. Companies are hurting, but there are plenty of ways to create Marketing coupes.

Gearing up for a deal like Bub Racing Enterprises puts many potential sponsors and advertisers in the realm of thinking fast and moving fast. The Marketing and brand opportunities associated with land speed records really gets the mind accelerating. I have had many fantastic conversations with production teams in Hollywood and elsewhere, Fortune 50 company representatives all over the U.S., and the client who has shared their vision and passion and their heart breaking history of smashing world records. It took Bub Racing 31 years to make history again. Denis has broken the record before in 1970 at 265.52 MPH with a Harley Davidson, Cal Rayburn, driver - his focus takes tenacity and guts.

Unique to this enterprise is that the official trials are quickly approaching scheduled for September 2-7, 2008 at the Bonneville Flats, Salt Lake City, UT (www.BubRacing.com).

We are calling on a few Fortune 50 companies and building a team of media and Marketing professionals who can leverage this feat. If we pull this off, we should see many mediums and showcases where Denis Manning, President of Bub Racing can share his vision of "championing a dream". Denis' team is focused on passing their own record this year at 375 MPH. We believe he and his team will do it!

What could this mean to the team and their sponsors/partners (extending their brand reach)?

Book Deals (already written by John Stein, can be reprinted to include sponsors)
DVD sales via top retailers (video of 2006 race and update 2008 planned)
Endorsement Deals - Chris Carr, Driver and Denis Manning, Founder
TV Talk Show Circuit (morning and night) - the big ones
Documentary of the raceoff Made for TV, Satellite, Internet, and Point of Purchase (plasma screen) showcases - production by Speed Vision and others
Bragging rights for its sponsors as being the best in the market, faster, safer, leaner, and meaner
Client relations (if you are there to share in the success, it will be something you and your family will never forget)
Merchandise sales (toys, clothing, etc.)
On-going marketing campaigns
Book placement in movies (planned)
A movie deal on his life
Trade show tours
This experience will make you dream again
and More!

If something like this excites you, call us to see how you can be a part or lend value to what we are working to create.

I read this book a couple of years ago. In my attempt to reach out to Mark Burnett Productions in Hollywood, I was able to connect with another production company that is very interested in the "Bub Story". Read this book and it will help you to "Jump In".



To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Client: "Houston Real Estate TODAY" Celebrates 35th Broadcast with "Summer Social" at "The Social"

To celebrate the 35th broadcast of the “hit” CNN 650 real estate radio talk show, “Houston Real Estate Today!”, show sponsors Urban Financial and Real Estate Executive Magazine hosted a “Summer Social” at The Social (Washington @ Yale) for all previous show guests on Thursday, July 10th.


Previous show guests, Rochelle Barrow/Royce Builders (Show #1, 12, 33 & 34), Jeff Jansen//”Mr. Handy Man” (Show #3 & 10), Tom Laurenzo/Urban Financial (Show #6), Stephanie Robinson/Builder/Architect Magazine (Show #6), Connie Parsons/Lasting Impressions (Show #8 & Show & Event Photographer), Roger Martin/Roger Martin Properties (Show #11), Christine Rayburn/Brooks Ballard Century 21 Fine Homes & Estates and her husband, Chuck (Show # 13), Jeff Cummings/Waterfront Marketing Group (Show #13), Corey Deberadino/Urban Financial (Show #16 & 23), Daniel Beard/Aim Property Inspections (Show #20 & 22), Heidi Allbritton/Keller Williams Realty-Pearland (Show #23, 28 & 31), Mitch Creekmore/Stewart Title (Show #24), Coach Dan Hart & his wife, Betty/Tax Payers for Equal Appraisals (Show #26, 27, 29 & 30), Chuck & Shivani Palaniappan/inTec of Houston (Show #28), Carol Fusco/Realty Pros of Texas (Show #30), Chris Liebum/Farmers Insurance (Show #30) and Betty Warren/Stewart Title (Show #34) joined show co-creator and host, Steve Levine and his wife Barbara (Associate Publisher of Real Estate Executive Magazine and show title sponsor, Rene Salvatierra/Urban Financial for hot dogs, hamburgers and all the “fixings” on The Social’s patio.




Virginia Grace Green/Grace & Co. (Show #36) joined fellow Real Estate Executive Publisher’s Advisory Board member and dear friend, Candy Lynn George/Allied Home Warranty in helping Steve, Barbara and Rene celebrate the show’s 35th broadcast.


At the door of The Social to welcome the show guests and “Friends of the Show” that night was new REE & HRET Account Executive Tessa Strickler. “Friends of the Show” guests included Steve’s sister Tracey Levine, Antonio Gargurevich/Nuestra Casa Magazine (Show Marketing Partner), Michael Contello (Show “PR”), International Artist, BenTzion Jacob, (Ben is a visionary esoteric Kabbalistic artist), Dwayne Sawyer/Texas Home Group, Todd Barrow/Partners in Building and Brooks Ballard/Century 21 Brooks Ballard Fine Homes & Estates.

“Houston Real Estate Today!” broadcasts every Friday on AM CNN 650 at 1:00pm and streams “live” at 1pm Central on www/HoustonRealEstateToday.com (by clicking on the CNN Logo).

All broadcasts of the show are archived as “Google” videos on www.HoustonRealEstateToday.com thanks to the show’s co-creator Andy Valadez of Marketing Dynamics and show videographer and photographer Connie Parsons of Lasting Impressions. Connie also sponsors the Flickr Photo Album on the website.

Homes & Land Magazine and Nuestra Casa Magazine are Strategic Marketing Partners of the show.

For more information on how you and your company can be a guest, sponsor or advertiser on the show you can email Steve and/or Andy at info@HoustonRealEstateToday.com or call Andy at 713-560-3348 or Tessa at 713-299-9357

Other photos can be seen at the "Houston Real Estate TODAY!" Flickr Photo Album, <PHOTOS>

Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Greater Houston Blind Veterans Bay Fishing Trip

Life is full of unexpected opportunities, coincidences, and blessings - nothing happens by accident. I had the opportunity to accompany my father-in-law (Jimmy Scruggs) on a bay fishing excursion in Galveston with the Greater Houston Blind Veterans (pictured above).

My schedule is crazy these days, but I had promised to take him deep sea fishing and the years had gone by without that promise being kept. However, the Lord provided a way for us to go via the Greater Houston Blind Veterans. I shut down the computer on Friday and we joined a group of Houston veterans for a day of fishing in the bay (what a fun group of ladies and gentlemen).

Sometimes, I feel so impatient and worry about wasting time. I brought a book "The Little Red Book of Selling" by Jeffrey Gitomer to bide my time and keep me productive. This excursion was kind of a distraction (so I thought), until I started to see those who were frequenting the Dr. Michael Debakey Veterans Hospital (got the news this morning about Dr. Debakey's passing at age 99). The veterans walking around had served combat missions and I really became appreciative of this unique trip planned by the VA. These men and women had served their country and now their country was serving them.

When my father-in-law (who served in Viet Nam) and I walked up to the building, I was reminded of how generous and dedicated Dr. Debakey had been to the Veterans, performing his first surgeries on our troops while he himself was in the military in World War II. I am sorry to hear of his passing, but am amazed at his impact on the world, performing over 60,000 heart surgeries in his career. I hope there is a book on his life, I want to read it and learn more about this man who served humanity so well.

These times away from my work and passion, give me pause to reason and reflect. I have to force my self to let go and jump into the moment and if I am not careful, I could miss the opportunity or the reason for the diversions in life. For example, take a look at this cool video of my father-in-law (who is legally blind) catching a shark! He had bragging rights when we came home to share it with his granddaughters. Moments like these are priceless.


My Father-in-law Jimmy Scruggs (legally blind) Catches a Shark

While on this trip, I got to spend a fair amount of time with Kenny Adams, U.S. Army Calvary. Kenny actually goes to my church, but I had not had the opportunity to meet him and as chance would have it, we sat together and had many hours of interesting conversation. Check out his appearance on ABC (found on YouTube).


Kenny Adams of "Helping a Hero" and other Veterans Support Organizations

Kenny is an amazing guy and has an amazing sense of humor and independence. Kenny was wounded by friendly fire in Afghanistan. An American soldier was cleaning his rifle next to Kenny, when it went off and shot him in the jaw with the projectile traveling through his head upward, damaging both of his eyes to the point of total blindness. Kenny told me he "flat-lined" four times while being transported to the medical team that saved his life. Now, I am very proud of my service in the U.S. Marine Corps, but when you sit and talk to a guy like Kenny and see his loss, it can make one feel grateful and humbled.

I remember when the community came together and bought he and his wife Katherine a beautiful home in Katy. I did not know that that would be the beginning for Kenny to get involved to support wounded veterans and Helping a Hero. Helping a Hero is working to give away 1,000 homes to severely wounded veterans and Kenny gets to be the one who helps these families (what a great job). He is a spokesperson of sorts in many causes and has access to just about anyone caring for our vets.

In fact, Kenny and his wife have had an opportunity to dine with former President George and Barbara Bush, he has met many country singers supporting our troops like Toby Keith, John Rich, Ted Nugent (who invited him to go bear hunting), Willie Nelson, Gretchen Wilson, Lee Anne Rhymes, and been honored by many who have reached out their support for his causes. Kenny is an amazing guy who harbors no ill will and still brags about his military saying, "If you ain't Calvary, you ain't shit." He is proud of his unit and our military and I am proud to have finally met him, if only by accident. Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Final Salute and the 4th of July

I will be completing the final chapters of "Final Salute: A Story of Unfinished Lives" today. I received this book from Trish Forant, founder of eMailOurMilitary.com (a website resource that makes it easy to e-mail and serve those on the front lines of battle). She was assisting Freelance Journalist Becky of "Deep Muck Big Rake", via blog promotion raising awareness for the stories written by Pulitzer Prize winner journalist Jim Sheeler of the Rocky Mountain News.

This book serves as a reminder of our American journey. It provides a snapshot of war and freedom's cost, more recently the Iraq and Global War on Terror. The reader goes on a somber mission with those responsible for notifiying next of kin and the families who have lost loved ones in battle, in war. We meet each family, get to know them, and the son, husband, and father who chose to serve our country and died carrying out that duty.

We follow Major Beck of the U.S. Marines from the dreaded knock on the door in the late night, to the final resting place, and the hurt that families endure afterwards. Major Beck has gone above and beyond the call of duty to ensure that each of his families and other's receive the "Final Salute" and ongoing support these families need and deserve. His attention to detail in every family request knows no bounds.

Few in America are close to war and for over 200 years, America continues to sacrifice for the sake our own nation and other's around the world (history proves that other countries and governments benefit from our success). Over 1.5 million service women and men have given their lives for the sake of independence.

For me, this book brought back the honor, respect, and solemnity that we should come to celebrate in appreciation of our hard won freedom. These chapters, these lives will make you cry. In fact, it made me remember Lance Corporal Timothy McMahaon, USMC and the 241 other servicemen who were killed in the Beirut, Lebanon barracks bombing of 1983. Tim was a friend of mine and inspired my life's focus. This book made me remember him and his family and identify with the families I read about.

The 4th of July is a celebration of freedom (it is not a time of sadness), a celebration of the modern day miracle that we call America. Freedom is not guaranteed, we have a chance to renew each day, each year, each decade, and hopefully another 100 years. To all our military serving in harms way, we salute you on 4th of July and rejoice in the American military and the American story. Take time today to look at an American flag blowing in the wind and render a salute and hopefully it will never be final. Get caught up in THE VORTEX!

Semper Fi!

Andy Valadez
USMC 88 to 92

p.s. My family and I are heading to the world's largest land-based fireworks display in Houston, Texas this evening to celebrate the 4th of July - Independence Day.

Final Salute: Soldiers and Marines in Iraq

Buy this book today!



To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Bub Racing World's Fastest Motorcycle Wind Tunnel Tests

See wind tunnel tests of this Streamliner world record holder

This is an incredible video! We are currently seeking sponsors for the next world record - 400 MPH. Bub Racing currently holds the world record for the fastest motorcycle at 350.884 MPH reached September 2007. This time next year the team at Bub Racing plans to be at the Bonneville salt flats of Utah for their next world record. We are currently contacting a few Fortune 100 companies for sponsorship, but would welcome your inquiry. This test result proved a .08 wind co-efficient (zero is no resistance), the lowest score ever posted for this wind tunnel. NASCAR race cars pull over .25. "This is the reason our motorcycle can reach the speeds it does" says Denis Manning, President and Founder of Bub Racing. Please call Marketing Dynamics. Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Houston Real Estate Media Sales and Marketing Position

Are you looking for a challenge and an opportunity to get involved in real estate? We can put you in front of Houston’s top realtors and builders with our media platform that includes two successful magazines, two radio shows, on-line blog resources, use of digital photography, public relations and news, and streaming video of interviews of top real estate professionals. We would be happy to e-mail you a job description and review your resume for consideration. Call Andy at 713.560.3348 or Steve at 832.419.2814 to learn more. E-mail: info@HoustonRealEstateTODAY.com

You set your own hours (full or part-time), work from home, we provide the training and the contacts. Depending on the nature of the sale, you may meet from time to time with key decision-makers. Professional appearance in those situations is a must; however, face-to-face not required. This may be your opportunity to be a part of the new media and get your foot in the door of the Houston real estate market. There is also an opportunity to take on a leadership position and oversee a sales team with your expertise, leadership, and goals-oriented approach.

We are looking for the right sales candidate or team member. Be creative in how you approach us - i.e., YouTube, Podcast, photography, etc.

Location: Greater Houston
Compensation: This offer is commission based with opportunities to earn performance bonuses.
Telecommuting is ok.
This is a part-time job.


To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Threading the Needle

It is a great Saturday morning. My girls are in the kitchen drawing and my lovely wife is making breakfast (I am indeed a lucky guy, 27 years later). Of course, I am making a few postings on Twitter and just answered a LinkedIn request from my friend Lataya Ballard. Getting ready to read a chapter from "Become a Better You" by Joel Olsteen. My wife and I are excited about reading this book together.

What is "threading the needle"? "Threading the needle" to me is doing the seemingly impossible. Business ownership and creating successful Marketing campaigns is like "threading the needle". The odds are always against you, your campaign, or strategic plan. One has to be very fluid in today's business climate.

What is your biggest challenge? What dream can you envision for your company and what will it take to make that happen? I am a dreamer. I love dreaming big dreams and acting on them. The thrill of the chase of making a big call, floating a big idea, and leveraging opportunities inspires me. As a Marketer, our goals are to sway public opinion, change patterns of behavior, and impact the world. How one does that is by "threading the needle".

It may take years to "thread the needle". Do you have the temperment for that? We have to look for patterns and connections that could help us to create something truly remarkable. A phone call leads to an e-mail, that gets the attention of someone totally unrelated to the objective at hand - remember to avoid small minds. Two years later it all circles back and now you know why and how to make the "needle thread". Shazaam!

A quick example. My wild motorcyle riding sister "Jodie" visited our family last year and convinced us to attend the International Motorcycle Exhibition show here in Houston. I reluctantly agreed (I was busy). I figured I could work and be with family at the same time and my family needed to get out, so we ventured.

I took my video camera with me and was able to get in as part of the media because of my involvement with a local business radio show (the psychology of presentation is critical, by having a press badge (if you blog you are part of the press these days), people are more willing to talk to you openly - try it sometime). Of course, I had no "press" reservations so I had to do some fast talking, but the lady who ran the event was young and hip and she let me in (she was fluid) and introduced me around (how cool is that).

My girls went and looked at the cool bikes (a few pics here). I was in the hunt, looking for opportunities (they are everywhere, you have to be looking for them) and would circle back with my girls and update them on all of the cool interviews I was capturing. Well, I had a chance to meet motorcycle racer builder Denis Manning (see his intervew) who recently broke the world's record at 350 MPH (and many others).

After meeting Denis, I continued to mull on a few ideas a year later and called up his daughter-in-law to discuss a few ideas (it is important to be great on the phone, expect to communicate well). She asked me to put those thoughts in an e-mail. Well, I waited a few months (sometimes you have to let some projects stew) and fired off one hell of an e-mail (it is important to think through your e-mails, make it short, compelling and exciting). Well, I got a call from Denis yesterday and he was very happy about his plans to break the record again next year and confided in a few interesting details about his strategy to break the new record.

This discussion opened up the other possibilities for a few other non-related projects in film, racing, and advertising that we are working on (it is amazing how one project helps another). The "long-thread" of the needle will enable more opportunities to be sewn up. So keep "threading the needle".

Warning: I am convinced that far too many people are "too focused" (narrow minded) and miss opportunities. If this is you, learn to be like water and flow.

"Be water my friend" - Bruce Lee

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

A Marketer's Mission

My mission in life is to further the dialogue on the value of Marketing. Companies will always, always need to Market.

Many companies pride themselves on never having to Market, but growing their business by word-of-mouth (a company that soley relies on this age old, tried and true formula will miss opportunities along the way). While they are purposely not Marketing their company, someone else is and growing their share of the Marketplace.

To be certain, take a look at successful companies and one wonders "Why do successful companies Market?" Successful brands stay fresh and relevant through Market research, pricing incentives, changes in design and packaging, distribution opportunities (from door-to-door delivery, to internet, to brick and mortar), reminding customers to buy their products via advertising campaigns or news, developing innovative promotion strategies, product placement in movies or other art (i.e., you may hear of products in songs or see it in a painting), sponsoring events, creating a clothing line (i.e., Harley Davidson), writing a book, etc.

There are literally tens of thousands of ways to Market one's company, but being versed in the principles of Marketing are key. Technology makes it easier to reach populations groups, but one can technologically communicate the wrong message, to the wrong group, at the wrong time, the wrong way.

Successful companies Market because growing the Market requires it. Whether your company wants to break the $1M, $10M, $100M, or $1B dollar revenue mark, most leading companies realize that they need a strategically developed Marketing approach that will leverage opportunities for the enterprise.

Word of mouth is great, but your customers, employees, vendors, and competitors need something to talk about and that is where Marketing comes into play.

What is your definition of Marketing? Please post your take.

Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Are you short-sighted or a long-term visionary?

God has given me the temperment for the long-term. I remember reading Robert Kiosoki's book "Rich Dad, Poor Dad" where he wrote about the difference in thinking of wealthy people. They learned very early on not to work for money, but to work for wealth. So, are you working for money or wealth? Working for wealth can be very uncomfortable, while working for money can be very comfortable.

Having built and worked for successful companies, this discipline has been well entrenched (I love making money, but making it for others isn't so cool). I once took a client from $300K a year in sales to $5M in sales a year and $15M in total saves over a 4.5 year period. What I set in motion is still in play today for the client, but not for me. Lesson learned.

Three years ago, I was forced to diversify my interests and the division has been a tough journey. During the re-launch times, money is tight, but opportunities are great.

Interestingly, most business people view a "non-focused" approach as very dangerous. However, to me the danger is being too focused and so focused that one may miss opportunities. I believe that one can and should diversify and by converging those opportunities, they begin to leverage each other. Today I see that happening in many of my business interests in technology, real estate, radio and TV, movie making, working with authors and musicians, and more!

What I love about Marketing is that without Marketing, businesses go no where (you always have to Market your business and it is paid for somehow and some way). People are confused about what Marketing is and isn't. A Marketer's challenge is knowing the value of his contributions to the dynamics of the business model.

People find value in that expertise over time. So to all of the Marketers out there, keep building value and don't let the Market forget what you do. It is the Marketer's job to remember and make it happen! Finally, be sure to take an ownership position in most of what you build value in. Nothing like mailbox money (however small or large)!

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Board Level Influence and Yes Dynamics

Had an epiphany to seek the assistance from a non-profit homeless shelter I support. Decided to approach the Executive Director to see if he would be interested in a supporting a top shelf movie project I am working on. The proposition was this: if he could ask his board members to help me get my movie funded through their connections, I could in turn make a contribution to the organization and also create a documentary on their excellent track record (paid for out of those proceeds).

Well, after a few questions and answers, it looks like we will be presenting to the board. This board is comprised of very influential business people with a heart for the homeless and very influential in business in this city. So, we are looking forward to their review of our proposal.

What was interesting, is the timing of my inquiry. The mission was already interested in looking at the possibility of a documentary. I really believe "not-for-profits" operate in a unique plane of existence and are open to oppportunities and ideas. I rarely find this in a traditional business. It is almost like they are programmed to say "no" and speaking to a VP can be like speaking the the "VP of NO!". Companies should be more fluid and explore all opportunities and sadly, return calls (rarely do people return calls these days). The answer should be "not now", "wait", "maybe", or "let's move and move quickly". Get caught up in The VORTEX!

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.