Tuesday, April 3, 2007

Get on Your High Horse and Make Your Brand Resonate

We all love great brands. Nothing gets the heart racing like Ferrari! I have never driven one, but hope to do so one day. Now, I have driven a few BMWs to "red line". Went to my local Starbucks here in Houston and some dude had his black Lamborghini parked up front and it had the attention that it deserves. Parked, it looked like it was speeding.

As marketers, we have to think about our brands. What makes them resonate? What gets the motor running, the gears shifting, and the wheels burning. That is the stuff that marketing is made of. Everthing has the potential to communicate life. The promise of a good time or experience. That is what we respond to or that is what your customers should respond to. Get caught up in The VORTEX!

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