Creative Advertising and Marketing discussion on the Houston Business Hour radio program on CNN 650 AM in the Houston Market (27Aug07) - drive time traffic. Show Host Kevin Price interviews Robbie Adair of Media A Team, Ken Marsh of Fearless Networking, and Andy Valadez, President of Marketing Dynamics. Get caught up in THE VOREX!
Part I: of Radio Discussion: Introductions
Part II: Robbie Adair Talks about Radio and Andy Talks about Marketing Basics
Part III: "Whassup?" Discussion on Creative Marketing and Advertising
Part IV: Establishing Measurements on Your Campaigns
Part V: Ken Marsh and the need for "Networking" and Andy on "Dynamic Networking" utilizing YouTube
Part VI: Robbie on creating goals for use of video
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Monday, August 27, 2007
Saturday, August 25, 2007
Advertising Campaigns That Have Failed
Do you know of any hailed campaigns that everyone seems to think are "great", but have actually failed in the market? If so, please send me your pick with the details to info@marketingdynamics.org or post on The VORTEX (live).
For example, the ever popular 2000 Budweiser showing four African American guys answering the phone with "Whassup?" had everyone around the world going "Whassuuup?" (and some still are). The campaign actually did not increase sales for Budweiser as documented by Sergio Zyman in his book "The End of Advertising As We Know It" (see book link below).
"The campaign won just about every award in 2000, including the 2000 Grand Prix Cannes Lionnes, the 2000 Grand Clio, and the 2000 Grand Award: Best Commercial New York Festival at the Television and Cinema Advertising Awards. But while the ad execs were on stage, Budweiser's market share dropped 1.5 to 2.5 percentage points and sales in barrells fell by 8.3 percent - the largest share loss by Budweiser since 1994 and by far the largest drop in sales over the same period."
Now you know "Whassup?". Get caught up in The VORTEX!
Please consider supporting this blog at $5.00:
For example, the ever popular 2000 Budweiser showing four African American guys answering the phone with "Whassup?" had everyone around the world going "Whassuuup?" (and some still are). The campaign actually did not increase sales for Budweiser as documented by Sergio Zyman in his book "The End of Advertising As We Know It" (see book link below).
"The campaign won just about every award in 2000, including the 2000 Grand Prix Cannes Lionnes, the 2000 Grand Clio, and the 2000 Grand Award: Best Commercial New York Festival at the Television and Cinema Advertising Awards. But while the ad execs were on stage, Budweiser's market share dropped 1.5 to 2.5 percentage points and sales in barrells fell by 8.3 percent - the largest share loss by Budweiser since 1994 and by far the largest drop in sales over the same period."
Now you know "Whassup?". Get caught up in The VORTEX!
Please consider supporting this blog at $5.00:
Tuesday, August 21, 2007
Category 5: The Venture Makers
We went on the "Houston Manufacturer's" TV show "Movers and Shakers" segment to talk about "Houston's Neighborhoods" a joint venture of Houston Media Group and my business partner Steve Levine, Steve Levine Real Estate Media. The program will be an interesting platform for home buyers in the Houston market. Click to see the video: "Houston's Neighborhoods"
Get caught up in THE VORTEX!
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Sunday, August 12, 2007
Leadership Summit 2007 - Lead Where You Are
Wow! Just completed 3 days of intense leadership re-calibration at The Fellowship of The Woodlands, "Leadership Summit 2007". This was my second year to attend and I encourage others to seek it out and put it on your schedule for next year 8/7 thur 8/9 2008 (see http://www.willowcreek.com/ for more details on 2008).
The summit is satellite broadcasted all over the world, with over 100,000 leaders attending this year. We heard from Carly Fiorina, Former HP CEO, Floyd Flake, Marcus Buckingham, Michael Porter, PhD, Harvard Strategy Professor, Colin Powell, Former Secretary of State, John Ortberg, Filmmaker Richard Curtis (who has raised over $1B to help the poor and dying in Africa), Jimmy Carter (not my favorite past President, but interesting man to learn from), and of course, Bill Hybels.
I get inspired everytime I go, to do greater things. Our "little missions" when compared to the greater things going on around us, pale in comparison to what others have done and are doing to make life better for the desperately hopeless. Leadership is a gift and a higher calling. I am looking forward to the drastic changes I am making in my business, life, and focus for the rest of the year. The most dangerous prayer one can make, is "Lord use me!" Lead where you are. Get caught up in THE VORTEX.
The summit is satellite broadcasted all over the world, with over 100,000 leaders attending this year. We heard from Carly Fiorina, Former HP CEO, Floyd Flake, Marcus Buckingham, Michael Porter, PhD, Harvard Strategy Professor, Colin Powell, Former Secretary of State, John Ortberg, Filmmaker Richard Curtis (who has raised over $1B to help the poor and dying in Africa), Jimmy Carter (not my favorite past President, but interesting man to learn from), and of course, Bill Hybels.
I get inspired everytime I go, to do greater things. Our "little missions" when compared to the greater things going on around us, pale in comparison to what others have done and are doing to make life better for the desperately hopeless. Leadership is a gift and a higher calling. I am looking forward to the drastic changes I am making in my business, life, and focus for the rest of the year. The most dangerous prayer one can make, is "Lord use me!" Lead where you are. Get caught up in THE VORTEX.
Please consider supporting this blog at $5.00:
Thursday, August 2, 2007
Real Estate Baby!
Had the opportunity to be a guest panelist on the "Movers and Shakers" business segement of the Houston Manufactuer's show (June 26) with Kevin Price, host, Jim Stein, President of Bank Houston, and Mark Jeffrey, President of UBuildIt.com Houston. This program airs on Phonoscope, the most cabled network in Downtown Houston. See the clip here: Real Estate Baby Get caught up in THE VORTEX!
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