Saturday, August 30, 2008

Sergio Zyman, a Marketer's Marketer

"The problem to day: Markets have changed, Marketing hasn't." - Sergio Zyman

Sergio Zyman is an incredible Marketer. One of the few resonating voices on what Marketing is and isn't. Sergio is the former Chief Marketing Officer for Coca-Cola and a leading voice on Marketing. Read these two books and know more about Marketing than 90% of professed practicing Marketers. Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: or call 281.463.4560.

Friday, August 29, 2008

Differentiate or Die!

An excellent book by Jack Trout, a Marketer's Marketer. This book takes a lot of the guess work of identifying and leveraging the Marketing of one's company. Positioning Strategy helps an organization to serve the market well by helping the buying public establish the relevancy of what a company does and what their brands should mean to them. Jack's rule of "Position or be positioned" still holds true. A must read for every aspiring and seasoned Marketer. Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: or call 281.463.4560.

Thursday, August 28, 2008

Warrior Culture of the U.S. Marines

One of my favorite books of all time. The Marines deliver as advertised, "We win battles!" What is unique about this organization is unique to many successful organizations - an ethos, a history, a determination to be the best, and a vocabulary and action that serves the mission.

The Marine Corps doesn't promise a "Rose Garden", they will offer an opportunity to be one of the few, if you can make the cut.

Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: or call 281.463.4560.

Wednesday, August 27, 2008

The Pursuit of WOW!

This is one of my favorite books that makes Marketing real! I attended a Tom Peter's seminar in Houston, Texas in 1996 and have an autographed copy. Tom's mantra then and it still applies now, "If you can touch it, it ain't real." People don't buy products or services, they want experiences. Your brand should "Wow!" your clients.

Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: or call 281.463.4560.

Tuesday, August 26, 2008

Waiting for Your Cat to Bark?

Read this book this month. If you've read it before, would love your feedback. Meow, I mean Bark! Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: or call 281.463.4560.

Sunday, August 24, 2008

On Personal Marketing and Diligence

Are you really good at follow-up, communication, and returning calls and replying to e-mails?

Marketers are mindful of their own brand. Great Marketers and some people I know are great at all of the above. In fact, I really value those that are great at even one of these. My mission and assignment is to model this and teach it to new clients and friends as we go about establishing our own brands.

People are valuable, relationships are incredible, and too often some folk are quick to write off an opportunity (many selfishly). My advice is to always keep your ears and eyes open. Treat everyone with respect and nurture your relationships. Always be thinking, "How can I help this person?".

If you are in sales, diligence goes a long way. You realize that people are busy, forgetful, and sometimes downright rude. But, if you believe in your product or service you are going to keep coming back and that can ultimately win you a client.

My company once helped get a successful radio show on the air that profiles top CEOs and successful business start-ups. I was happy to help, but was disappointed that a potential friendship in business missed out. That principal later asked me why he never knew about this project. Sadly, I told him "Hey I did call you and e-mailed (several times), but you and your assistant never called me back."

So, I learned a valuable lesson from that situation and strive to return every call, reply to every e-mail (that is relevant not SPAM), and honor the people I am working with by respecting their expertise and their time and attention.

What lessons have you learned in regards to reputation, diligence, and your personal brand? Is it really worth your time to return every call? Or reply to every e-mail?

Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: or call 281.463.4560.

Tuesday, August 19, 2008

You Are Not Listening!

"What a distressing contrast there is between the radiant curiosity of the child and the feeble mentality of the average adult." - Freud

Strategic Marketing opportunities are new discoveries. A way to connect with people or find ways that people can profitably use your product or service and champion your company for the way it engages the ebb and flow of your offering (the Market is always changing).

I talk to many clients about "market feedback" and new opportunities to leverage what they do. Immediate reactions often get in the way of successful implementation. "Oh! We can't do that" or "I am not equipped to handle that" or "We've never done it that way".

My response "You aren't listening!" I will revisit the opportunity over and over again until the client "Gets it!"

So many times, we get in the way of our own Market success! We just do. We have our own bias, limited thought, inability to put ourselves in the client's shoes and create a system that will make it easier to profitably add the model to our focused offering.

One recent example. I have a client who owns a vacation rental. After thinking about all of the amenities that make this place so unique, I discovered an idea that would make viral opportunities very plentiful and advertising virtually free.

The owner should leave a disposable camera for her guests to use while creating memories and enjoying their stay at her lovely property. The business would cover the cost of the camera, the development, postage, and send a copy of the guest's photos to them after their visit (with a special note). This would enable the owner to place those photos on-line digitally (with the guest's permission) as testimonial photos. The business would also create memory photo album that also stays on property for new guests to review.

The guests in turn could share their photos on-line with friends and family (a link back to the vacation rental would reinforce more visits to the property). She might even have a "memory contest" for the best stories from her guests about their stay. Little additions like these to her business model make it easier for her to successfully raise her prices over the years (which she has).

Most business people would first look at the cost of the additional process and over look the free advertising, goodwill, the key word search visibility that comes with this opportunity, and the brand enhancement that enables future clients to evaluate one more component that makes this business more intriguing over the competition.

A lot can be said for focus; however, if the Marketing opportunity affords you a way to increase differentiation in that sector, one should do it and entrench itself in that offering in creative and unique ways. This the value of Strategic Marketing. Get caught up in THE VORTEX!

What unique Marketing ideas have you done lately? Please comment.

We recommend this book:

To contact Marketing Dynamics visit: or call 281.463.4560.

Tuesday, August 5, 2008

The Celebrity Debate, Paris HiIton is Back - Paris for President?

Good move for Paris and a great counter from the McCain team. Her response actually furthers the debate on who is right about the future of energy. McCain's team agreed that Paris is more in tune with the energy situation, even better informed than the Obama campaign. We think Paris is still hot! Get caught up in THE VORTEX!

Tell us what you think? Should McCain co-opt Paris or let this die? Will Obama back Paris? How would you position this as a Marketer advising either campaign?

Source: New York Daily News

See more Paris Hilton videos at Funny or Die

To contact Marketing Dynamics visit: or call 281.463.4560.