Friday, August 29, 2008

Differentiate or Die!

An excellent book by Jack Trout, a Marketer's Marketer. This book takes a lot of the guess work of identifying and leveraging the Marketing of one's company. Positioning Strategy helps an organization to serve the market well by helping the buying public establish the relevancy of what a company does and what their brands should mean to them. Jack's rule of "Position or be positioned" still holds true. A must read for every aspiring and seasoned Marketer. Get caught up in THE VORTEX!

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