Friday, June 19, 2009

Tex Christopher for U.S. Congress, District 18, Attends HiMA (Houston Interactive Marketing Association)

Left to Right: Ed Garza, U.S. Congress Candidate District #18 Tex Christopher and Andy Valadez (me)

I rarely get to meet politicians, but usually enjoy when I do. Had the opportunity to meet U.S Congress candidate Tex Christopher through my great friend Ed Garza, who brought him by the HiMA mixer at Mercer’s on the evening of June 17, 2009. My good friend Kelsey Ruger of PopLabs had invited me to attend the event to meet the movers and shakers of the on-line and interactive marketing community. Well, I am glad I went. Had a chance to connect with some old friends to include new ones. The evening proved to be very busy and it seems that many entrepreneurs were there to collaborate and share their stories. Mr. Christopher was there to show his support for business owners and business professionals, understanding that the business owner is what drives the economy.

As I had an opportunity to chat with “Tex” (he likes to be called and his real name), I was impressed with his background. I mean, the guy used to ride bulls professionally and excelled in his business opportunities garnering a pretty significant following of supporters. He seems to be approaching his next task with the care, dedication, and foresight one needs in these perilous times. I have a feeling his bull riding experience will come in handy. Don’t let his easy demeanor fool you. I got the feeling that Mr. Christopher knows he has a winning agenda and platform and his focus is to foster a positive business climate for our state and his district.

A congressman who has a heart for the entrepreneur has my vote! I truly believe we need lower taxes, less government interference, and more business makers. This focus should resonate with those on the left or the right in these times. I invite you to learn more about Mr. Christopher by visiting his campaign website, Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: or call 281.463.4560.

Thursday, June 18, 2009

The Veterans Museum in Texas

I am proud to be support Malcolm Browne, the founder and champion of this incredible museum to be built in Texas. If you can help in anyway, please contact us at info@TeamMarketingDynamics or call me at 713.560.3348.


To contact Marketing Dynamics visit: or call 281.463.4560.

Tuesday, June 16, 2009

Tune In Tonight at 7pm CST for Live Broadcast Event

This is the first live broadcast of "The Entrepeneur Broadcasting Company" and we go live at the Houston Networking News event at Belvedere's Night Club in Houston, Texas with R.D. Yoder, President of HNN. Click this player at 7pm and watch the event as we capture interviews from make it happen business owners who are serving on the front lines of business. Get caught up in The VORTEX!

Live Broadcast by Ustream.TV
To contact Marketing Dynamics visit: or call 281.463.4560.

Thursday, June 4, 2009

Is Marketing Dead?

Read an interesting quote from @shoestringing (a Marketer I follow on Twitter). She was quoting noted author Seth Godin, "Everything we do is Marketing, whether we mean it or not." So, if you are breathing and reading this article, "No! Marketing is not dead."

My reply to @shoestringing is that "We are either Marketing well or badly," which she agreed. I remember my Marketing professor at Texas A&M tell the class that "Marketing is paid for one way or the other." What he meant is that each product has a cost of Marketing associated with it. It is a hard cost just like legal, accounting, taxes, payroll, materials, shipping, etc. If you don't have a budget for it, your company is still paying that cost by the loss of margin and sales you could be making. So, one way or the other, the cost is being included in the service or product offering. Just like "death and taxes," you pay for Marketing.

Now, I surf the web reading many articles from many supposed experts (there are really few experts - I don't claim to be one, although I think I do alright). Many claim that Marketing has changed. Well, it really hasn't. There are many disciplines within Marketing that help companies and people to Market well. So, one should not be relying on one way. One should have a mix of Marketing activities at their disposal. Here are few things to consider that may help you along the way:

  • Social media is not Marketing. It really is more like advertising and public relations.

  • Advertising is not Marketing. Advertising is more like broadcasting.

  • Broadcasting is not Marketing. Radio and TV is more like Advertising.

  • Market Research is not Marketing. That is more like discovering your customer.

  • Distributing strategy is not Marketing. That is more like making it easier for your customer to buy your product.

  • Pricing strategy is not Marketing. That is more like knowing what your customer can afford to pay for your product and/or service.

  • Packaging and design is not Marketing. That is more like knowing what attributes your customers identify with and how they will best use your product.

  • Branding is not Marketing. We all love great brands, they appeal to our psychographic needs. Branding let's you get inside the head of your customer.

  • Sales is not Marketing. That is more like asking your customer to buy, once you have convinced them that your product or service meets their needs.

  • Public Relations is not Marketing. That is more like making news.

  • Promotion Strategy is not Marketing. That is more like being relevant to unique opportunities that appeal to those customers who are sitting on the fence.

  • I could go on, but I hope you get the point.

So, what is Marketing? Marketing is the combination of many or all of these disciplines for an integrated approach to knowing your customers and influencers. It should be orchestrated by a Marketer and the owner of the company or senior leadership. Marketers provide the tools to help shape the dialogue of a well developed offering. Over time, the value of the Marketing makes for successful companies. The principles of Marketing have never really changed and the reason why it will remain alive. He or she who Markets well lives to Market another day.

Andy Valadez is President of Marketing Dynamics, a strategic marketing enterprise helping its clients to leverage their unique business opportunities. His company has served many media personalities, leaders in technology, construction and real estate, racing, film, music, publishers, not-for-profits, and emerging companies. You can find out more about Marketing Dynamics by visting: (his personal blog). Mr. Valadez is a graduate of Texas A&M University (Marketing) and Tulane University (Applied Business) and served honorably in United States Marine Corps (Desert Shield/Desert Storm). He is happily married to his wife and girlfriend of 28 years, Tina, and has two beautiflul girls, Kayla (8) and Kenna (5).

Marketing Dynamics
Phone: 281.463.4560
Micro-blog: (to see what Andy is up to now)