Marketing for Bright People and Truth Tellers

By Andy Valadez, StealthMarketer

In a world of dummies and liars, it pays to be bright. A bright person in my book is someone who knows that they need the right advisors/friends/counsel/family member(s) and a team around them to succeed. In a world of competing forces, the truth tellers have a better chance of winning (character in brands does matter). Truth in advertising is a great marketing principle (still a best practice).

The truth is that you could have the greatest product or service, but if the right people don't know about it, in they way they need to know about it, it could fail against a better marketed inferior option.

"It pays to win." - U.S. Navy Seals Motto

There is a lot of chatter in markets about what business owners are demanding from their advertising budgets and that is the problem. Most business people are looking at advertising not marketing (Bright Hint: Take time to learn more about the difference between advertising and marketing, they are not the same).
It is time for enterpreneurs to change their focus from advertising to marketing and get their truth to consumers who need to hear it, see it, taste it and live it. Many business owners and sales managers are adopting much of the web to expand their advertising to increase sales. Although this is good, it is still focused on advertising versus marketing. Sure, many of the providers use terms like "targeted", "demographics", "cost per acquistion", "reporting", "ROI", "position", "content", etc. This isn't new. Marketers have long evaluated their success based on the total comprehensive strategy and media mix to drive their well-thought positioining strategy.

The problem many companies are facing today is that there are very few marketers. Like black belts in martial arts, their are numerous practicitioners, but very few senseis or kanchos or mix martial art champions. Anyone can call themselves a marketer, but the truth is, not everyone is a marketer (they know enough to be dangerous to their client).

There are many specialists in the marketplace; however, they may not be marketers per se. For example, you may have an incredible web company or cutting-edge 20-something programmer leading your on-line marketing efforts while missing new opportunities. Short-term success is not a bad thing, but it can still cost you in the long-run to a better marketed company you may never even see hit your company like a round-house kick to the temple.

Marketers on the other hand are thinking about shifts in consumer demand, political and economic changes, competitor initiatives, distribution stategy and tactics, pricing changes, promotion and sales strategy, public relations, innovation, messages to key buyers, market research and "the mix" of traditional media that should still drive your brand positioning in all spectrums. The truth is that marketing is more important than ever.

Team Marketing Dynamics is a true strategic marketing firm serving clients and its joint venture teams looking to expand their interests in technology, real estate, racing, filmmaking, entertainment, integrated broadcast, publishing and fashion. Marketing Dynamics was started in 1999 by founder Andy Valadez with the goal of championing the benefits of tried and true marketing principles that apply to every business and practice. To learn more about Team Marketing Dynamics please visit http://www.teammarketingdynamics.com/.

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Book Recommendation: The Richest Man Who Ever Lived

Have enjoyed discovering Proverbs via Steve K. Scott and his book "The Richest Man Who Ever Lived." Had an opportunity to meet Mr. Scott at a business presentation recently and appreciate his business background and many accomplishments. He inspired my own Proverbs journey to discover "The Wisdom of Solomon," a two-year journey and a daily priority, see: ProverbsJourney (the blog). Get caught up in THE VORTEX!



To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Client: Kayla Renee Valadez Now Represented by Pastorini-Bosby Talent Agency

Emerging entrepreneur and child actress, Kayla Renee Valadez has signed with Pastorini-Bosby Talent. Kayla's company Kayla Ventures promotes the possibilities of children via her blog linked from her website. Kayla has been cast in a supporting role for the feature film "El Nacional" (currently in pre-production), prior to signing with the agency. Given the progress of her acting career, Kayla is very happy to have a top talent agency representing her interests. Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Joint Venture Announcement: urbanFINANCIAL to underwrite "Houston Real Estate Today" radio show

Marketing Dynamics joint venture with Steve Levine Real Estate Media Announcement

Steve Levine Real Estate Media formally announces its new radio show underwritten by urbanFINANCIAL Mortgage. The marketing group/team is actively integrating several forms of media to showcase and raise the dialogue about everything "Houston Real Estate". The new show will begin airing on 11/9, every Friday at 1PM on CNN 650 AM. It will feature segments on the luxury market, investment property, condominiums and high rises, top builders, service providers to the industry (i.e., title companies, appraisal companies, insurance, etc.), hot neighborhoods, vacation rentals, home theatre, landscaping, pools, remodeling, marketing a home for sale, calendar of events in Real Estate, etc. The show will be produced by Steven Kay Media. The Real Estate news program will be supported by weekly press releases, features on-line, print, streaming audio, YouTube video, blog directories, search engine marketing, and promotional programs to position the show as a "must listen to" show locally and nationally. Get caught up in The VORTEX!














Steven Kay , Steven Kay Media (left), Rene Salvatierra, President of urbanFINANCIAL (middle), and Steve Levine (right)

"Houston Real Estate Today" Formal Announcement

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The Wild World of Ideas and Start-ups

Wow! Where do the weeks go? We are living in truly remarkable times. It is amazing to me that there are so many people caught up with the "misinformation" that permeates the air waves and "blogosphere". For example, "global warming", I don't believe in it and trying to dialogue with someone caught up in the hysteria is unnerving. These are the people who fume with emotion when facing the facts that number in magnitude too difficult to ignore. For example, "true scientists" don't believe it (and they come under persecution for saying so), the sun volatility is something that we can't control and is responsible for the heat everyone is afraid of, and volcanoes emit more noxious gases than we ever could. The facts are that man can't have the type of impact the "worry warts" have placed on it, and nature itself is so immensley powerful that we put ourselves in too high a place for this, and "group think" permeates this group of "World Opinion". "World opinion" carries no weight with me, it has been wrong through out history and cost many millions their lives.

Let's change subject, now that I have stirred the pot little. I think Marketers need to challenge these "nay sayers" at every turn and we welcome your input. Another quick example. As a Former Marine, I believe the battle for America is at stake. I support the war on terror and pray for a "Patton" for our time to rise up and take leadership over this war. A friend of mine was killed in the '83 barracks bombing in Beirut, Lebanon and I am finally encouraged to see our nation strike back at the radical muslim culture that created the "suicide bombers" in the first place.

Now, can we agree that Marketing is warfare. These two examples are on tops of just about "everyone's mind". I guess I could bring in immigration and I do believe we need to protect our borders, but I won't.

So now, in the "Wild World of Ideas" I am finding that the warrior mindset has helped me to break through barriers and challenge the "middle of the road" brain clog that permeates our culture. I am a doer. That has created a funnel of opportunities for me and mine. My founders met this week, to agree that we have the opportunity to change Marketing for the better and we are excited about what the future has in store. I personally am not afraid of global warming, the talk of war, the fear overpopulation, or failure. For many of us, I believe we are living in times of break-throughs. It is past time to claim yours! Make history, be the one making it and don't let the media (news will always be bad) or anyone else stop you from your progress. Remember, when everyone thinks a certain way, it is usually time to change and go the other way. If you are an idea person, you will understand this. God's speed. Get caught up in THE VORTEX!

Genesis 1:28

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My Whirlwind Trip to "The OC", Disney, Beverly Hills, and Hollywood

Wow! Just got back from a working vacation in beautiful Southern California. My clients and friends Leesa and Denny Bellesi, authors of "The Kingdom Assignment", honored my wife and I with a "WELL DONE AWARD" at the first annual awards night recognizing 30 other recipients (read more about the event at the links above).

We turned this opportunity into a vacation with our two young girls, Kayla and Kenna, and spent a relaxing but fast-paced week on Balboa Island (south of LA). Had a chance to do my very first YouTube diary from Sunset Boulevard in Hollywood and a podcast that I will post later. Spent some quality time with a new author and movie client at the posh Grand Havana Room in Beverly Hills (members only).

Had a chance to meet and see a few stars; but basically, I enjoyed that my wife and family had a chance to meet some of the people we see on TV and in theatres, hear on the radio, read about, and watch on DVD at home (i.e., Chris Gardner the subject of the movie "Pursuit of Happyness", Mark Clayman, Executive Producer for the movie "Pursuit of Happyness", Mario Bernheim, one of the original founders of HBO "Comic Relief", American Idol stars Katharine McPhee and Chris Sligh, gospel singer Bebe Winans, actress Lin Ciangio, and of course Mickey Mouse, etc.).

My wife usually shuns the limelight, but I had to take a few pictures for her to prove to her co-workers that she really did meet some of these people, etc. My young girls fit in well on the scene, asking more about Kahtarine McPhee's puppy and going for their personal glam shots at their private tea party on the island and a chance to take a "kewl" photo with their favorite star Mickey! Get caught up in THE VORTEX!









My wife Tina with American Idol singer Chris Sligh








My first YouTube diary, recorded on Sunset Blvd. Hollywood



Gospel Singer Bebe Winans and American Idol Katharine McPhee on stage at "The WELL DONE AWARDS" - The Kingdom Assignment








My Girls with "Mega Star" Mickey - Disneyland

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Storm Alert! The Kingdom Assignment "Well Done Awards" Celebration

Wow! This is going to be a great event. Have you heard of "The Kingdom Assignment"? Denny and Leesa Bellesi, co-authors of the series, have launched a movement that will take the nation by storm. The Kingdom Assignment has been featured on Oprah, in People Magazine, the Hallmark Channel and talked about on radio shows and written about in newspapers across the country and around the world.

The authors have teamed up with their readers, friends, and network of supporters to celebrate how God has used this book series to open the minds, hearts, and those who have accepted their individual roles in participation of "The Kingdom Assignment".

This awards evening has many surprises planned for its honorees and award recipients. "Chris Gardner" the subject of "Pursuit of Happyness", American Idol star "Katherine McPhee" and legendary gospel singer "Bebe Winans" and others will entertain the audience.

We will be posting an interview podcast with Leesa Bellesi, next week (your assignment is to come back and listen). The interview will reveal more detail about what "The Kingdom Assignment" is all about. The "Well Done Awards" are being held at Coast Hills Church in Aliso Viejo, CA on May 30th. Get inspired and get your tickets today! Visit: www.KingdomAssignment.com Get caught up in The VORTEX!

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Body By Sona - Personality Marketing with Kathie Turner

I write about Personality Marketing at my Houston Business Home Show blog about my close friend: Kathie Turner

Kathie is an amazing lady. Check out her blog this year www.BodyBySona.com, as we chart her journey with my client Sona Medspa

Sona Medspa is a national franchise in one of the fastest growing wellness category in America. Personality marketing can help you get more visibility for your marketing programs. Get caught up in The VORTEX!

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Houston Business Radio Show Interview

I was interviewed on Monday 2/19/07 as the Marketing Advisor to the show. Houston Business Review is the longest running business show in Houston on CNN 650 AM a CBS Station. Hear the interview here:

Audio

Thanks Kevin Price!

Semper Fi!

Andy Valadez
StealthMarketer/Marketing Evangelist

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The Winds Are a Blowing!

Okay. It was past time for me to do my own blog. After getting many going for my clients, I figured I had to practice what I preach! Been having a blast in Houston in the marketing world this year. Check out this blog I started for my buddy Steve Levine, www.SteveLevineMedia.com

It is rough, we are going to redo it, but it is getting a lot of attention. I'll write more later. Get cuaght up in The Vortex!

Sincerely,

Andy Valadez
StealthMarketer/TheMarkering Evangelist

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