An EBC Podcast Interview with Larry Haines, President of Road Home Builders on "Insuladd"

I had an opportunity to interview Larry Haines for one of our companies The Entrepreneur Broadcasting Company for "The Entrepreneur Channel".  Larry is the President of Road Home Builders, LLC and is introducing Insuladd to the Texas and Louisiana market via his subsidiary company, an energy technology and conservation builder enterprise, Sunconomy.

Insuladd is an incredible space-age product that can be used to dramatically bring down temperatures in the home or commercial structures.  It is an insulated ceramic powder, that when mixed with paint creates a thermal barrier on or in the home (depends on where you apply the paint) to improve comfort and reduce energy consumption.

Listen to the interview here on Cinchcast:

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Screenwriter for "Windcatcher" Jane L. Fitzpatrick to be Interviewed on Spotlight Radio On-line 4.5.11

Tune-in on-line Tuesday, 4.5.11 at 8PM CST to hear an interview with the writer of "Windcatcher: The Story of the Birdwoman" on "Spotlight" with Glenda Rovito on Viewen.com. Jane will explain how she got interested in this story, became a screenwriter, and the journey of discovery and support for this film.

Here is the actual link to listen: http://www.viewen.com/index.php?page=radio

Please share with your friends on-line who are interested in knowing more about this production. From the producer of "Anna and the King".

Jane is taking other interviews. Please contact Andy Valadez, Marketing Producer, at 713.560.3348 or by e-mail at Andy@WindcatcherTheMovie.com

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Feature Film (pre-production): Windcatcher: The Story of the Birdwoman

We just launched the new movie webstie for "Windcatcher" movie, written by Jane L. Fitzpatric, Screenwriter and being produced by veteran movie producer Ed Elbert (Producer of "Anna and the King").

The feature film will be a historically accurate portrayl of the life and influence of Sacagawea, The Birdwoman, Windcatcher.

For more details about the film, visit: http://www.windcatcherthemovie.com/

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Vertical and Horizontal Networking and Marketing

By Andy Valadez, StealthMarketer

In my last post, I mentioned that I was the guest speaker at the Northwest Young Professionals Organization hosted by the Northwest Chamber of Commerce (last month). I enjoy speaking to entrepreneurs, avid networkers and motivated sales professionals.

I have read many articles and heard people talk about networking and social media in the past, but have rarely heard Strategic Marketers comment on the subject.

What's the difference?

Well, marketers think strategically and very different.

When networking or marketing (it's all marketing to me), we have to think vertically and horizontally about the opportunities we have that impact our business interests. Whether marketing to one person or to thousands or even millions, the strategies and techniques will vary.

For example, in my talk, I mentioned that many networkers need to get rid of their business cards.

You should have heard the gasps. I confirmed, "Yes a marketer is advising that you get rid of your business cards."

I've written countless articles of the need for business people and other marketers to put more thought into the design and heft of their cards. Most cards are not that well done. So, I say get rid of them.

In fact, I dare you to get rid of them. Why? For many, the business card is getting in the way of making a personal connection. The traditional business card is a barrier. I am going to write more about this in my next article. For now, just know that we can use echnology to "Bump" on our iPhone or Droid, send in instant message, text or e-mail right then and there, program the information into our phones by hand, research our contacts on LinkedIn or Facebook.

The new business climate requires that we be more intentional about the connections we make. Getting rid of your business cards makes us be more focused on the people we meet.

Business cards and the delivery of them is too passive. Enough of that rant for now. Are they in the trash yet? I'll wait.

Vertical and Horizontal Networking and Marketing means thinking very differently to how one connects with various customers, new acquaintances, strategic alliance partners, friends and/or family.

This approach requires that we dissect the various ways that we can make an important influence partner to aid future success for both parties.

So, what is “Horizontal and Vertical Networking (Marketing)?”
• Redefine where and how networking takes place, time and location does matter
• Do some market research, where should you be networking? Who do you need to know – go
vertical, go horizontal and go on a tangent
• Think long-term, it may take years to make a connection –go in a tangent
• Don’t worry about a reputation you don’t have (take risks) – go off
• An illustration: Want someone to remember you? Offer them $100 if they remember you a
year from now. Find the value proposition. – get off the beaten path, try something new
• Business cards don’t matter - what you still have them?
• Who you know matters - value your relationships and they will value you
• Do you have a posse? Having a posse matters - chart a course with your team
• Kill the word “busy” (no one cares) – we are all busy, so what?
• Return your calls and reply to your e-mails demand the same from your team
• Treat all of contacts with respect
• Be prepared to lead and sometimes follow
• Get some ”gray-hairs” in your circle
• Be selective, but don’t pre-judge
• Avoid angry people

Action:
• Make a list of 5 key people you need to know to expand your business interests
• Find 7 to 12 people to put on your networking team (conference once a week if not every day)
• Before you meet with anyone, find the business reason (this builds value).
• Build your brand. Make people want to call you, how do you do that? Let your team know
what you are looking for.

Team Marketing Dynamics is a true strategic marketing firm serving clients and its joint venture teams looking to expand their interests in technology, integrated broadcast, filmmaking, music, publishing, racing, and start-ups. Marketing Dynamics was launched in 1999 by founder Andy Valadez with the goal of championing the benefits of tried and true marketing principles that apply to every business and practice. To learn more about Team Marketing Dynamics please visit www.TeamMarketingDynamics.com

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Marketing Opportunities Everywhere!

By Andy Valadez, Stealth Marketer

Note: Within an hour or two of this blog posting @JohnCMaxwell followed me on Twitter. That is powerful.

There are days when I have a hard time deciding which opportunities to pursue with our team. Opportunities are everywhere, if you are looking and responding. Certainly, these are tough times, but how we handle them will determine our future success. Tough times require more discipline and endurance.

There is an old saying in the military, "A pint of sweat, will save a gallon of blood".

The challenge is to stretch one's leadership range and breadth while building a team to handle the bandwith. Are we the best leaders we can be? Probably not, we can always improve.

In "The 21 Irrefutable Laws of Leadership" there is the first law of leadership, referenced by the author John C. Maxwell (renowned leadership expert), that references "The Law of the Lid". He states "Leadership ability determines a person's level of effectiveness." He also advises, that everyone leads somebody at some level. So, we should all want to raise our leadership lid.

Old Proverb:
"He who thinks he is leading, but has no followers, is only taking a walk".

So, how does one remain focused while expanding their market leadership?

I was commenting to one of my clients/friends this week, a successful comic book creator with over 1.5M copies in circulation and over 8M readers, "That we don't want to be busy (everybody is busy just ask them), we want to make an impact and we want to be available to do the things that inspire us and others. The journey is part of the story. We want to be the 'quiet in the eye of the storm'".

We have killed the word "busy" in our organization. We are making an impact, that sounds better and means so much more. Every call, every e-mail is an opportunty to make an impact. Do it!

We celebrated the journey at a local neighborhod coffee shop restaurant (laptops open on St. Patrick's Day (our lucky day)), focusing on our market research for his movie project that has already gotten the interest of two major Hollywood studios and other key supporters.

The overwhelming excitement? The numbers are very much in his favor! From 2007 thru 2009, 53% of the top 10 movies were comic-based, animation or 3D (we didn't count Avatar). The average movie budget was $161M with box office sales of over $890M in worldwide ticket sales (Source: From compiled research, www.The-Numbers.com). This market research identifies a unique market leadership opportunity for his long-term interests. It's the exact information that we need to relay to the opinion leaders who will make the big decisions in his favor.

This got me motivated to suggest we go share a "green beer" at the local pub. While there, my beautiful wife joined us and my client couldn't contain his excitement on the developments - we are on mission!!

As a business owner, marketer, friend, and community participant, we need to focus on the things that matter. The things that will make a long-term impact and ultimately lead to greater influence and success. That is a journey and we never really arrive, but there are milestones along the way. Take time to celebrate them.

". . .a lizard can be caught by the hand, but can be found in king's palaces."
Proverbs 30:28

Team Marketing Dynamics is a true strategic marketing firm serving clients and its joint venture teams looking to expand their interests in technology, integrated broadcast, filmmaking, music, publishing, racing, and start-ups. Marketing Dynamics was started in 1999 by founder Andy Valadez with the goal of championing the benefits of tried and true marketing principles that apply to every business and practice. To learn more about Team Marketing Dynamics please visit www.TeamMarketingDynamics.com.

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Jodie Goes to Sturgis: The Last Free American (A lifestyle documentary)

Jodie on a 2010 Harley Davidson Softail Deluxe (At Stubbs Cycle - Houston, Texas)

By Andy Valadez, StealthMarketer

"The EZ Rider Story for the Next Generation"

Our marketing company is constantly looking for clients and opportunities with a unique story. Our mission is to showcase great companies that support the free enterprise system, a unique culture that encourages dialogue and creativity, and that make lives dramatically better. We want to know if the opportunity will expand our brand if we support it and if it will help our other clients. Just like the saying in the U.S. Marines, "we are only look for a few good men." In this case, we have uncovered the plight of many good women who have suffered domestic abuse.

Sometimes, one does not have to look very far to find an opportunity. One of our sectors of interest is film and documentaries. Our focus in film is dedicated to championing stories of the Christian faith, Americana, history, redemptive qualities, in animation, support our military, and amazing stories of overcoming adversity.

One such story is the story of Joanne "Jodie" Flores (43). Jodie is an amazing survivor. She left home at the age of 17, pregnant with her first born refusing to abort as was common then. She married a young man only to find that he was not in love with her. She re-married shortly after and traveled with her husband who ahd joined the Army.

She journeyed with her new husband to Germany and found herself in a abusive situation. She suffered the abuse for many years with her first born and later second child in a foreign country. She managed to convince her husband to allow her to pursue her education. The benefit he saw, was the dual income possibility. She chose to study the medical field and excelled in her studies to the point that she was able to break free from that relationship once she got stateside.

As a single mom, she oftend had to work two or three jobs to make ends meet. Her ex-husband oftened failed to send child support over the course of months and years. Her boys Edward and Joshua grew under her care. She had to be both father and mother to them.

When Edward became of age, he volunteered to serve in the Army as a tank mechanic and was quickly shipped overseas to fight in the "war on terror." She prayed for her son's safe return and never stopped worrying for him and the others who served in harm's way.

Jodie finally got to a great point in her life, a time of pride and celebration. She had bought a home, had a great job in her chosen profession. She enjoyed caring for her patients, saving lives in emergency care and caring for family and friends at their death bed, many who were dealing with the ravages of cancer.

In 2003, her dream came to an end when a felon with a long record of offenses attacked her and then went for her juvenile son Joshua. She put a stop to the attack and ultimately escpaed the situation. She lived to tell the tale and her culprit almost didn't make it. In an interesting twist of events, the felon pressed charges against her and wanted her to pay his medical bills. Meanwhile, he began to stalk her. Fortunately, she found employment that allowed her to travel the state where she resided. She stopped having to look over her shoulder.

In 2005, Jodie discoverd the Sturgis Motorcycle Rally. She trained at Harley Davidson driving school, rented a Harley Davidson motorcycle, loaded a tent, road food and a sleeping bag, and headed for the open highway. She found a new love - motorcycles and the people she met along the way.

She then moved to the great state of Texas to start her life over.

On 8.6.10 we plan to document Jodie's ride to sturgis and plan several surprises for Jodie. We will be asking the people we meet "What does it mean to be an American?"

We want to encourage people to leave their past behind and answer the call of "The last free American!" We believe that no one wants to be the last free American.



Visit: http://www.JodieGoesToSturgisTheMovie.com/

Team Marketing Dynamics is a true strategic marketing firm serving clients and its joint venture teams looking to expand their interests in technology, real estate, racing, filmmaking, entertainment, integrated broadcast, publishing and fashion. Marketing Dynamics was started in 1999 by founder Andy Valadez with the goal of championing the benefits of tried and true marketing principles that apply to every business and practice. To learn more about Team Marketing Dynamics please visit http://www.teammarketingdynamics.com/.

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Marketing for Bright People and Truth Tellers

By Andy Valadez, StealthMarketer

In a world of dummies and liars, it pays to be bright. A bright person in my book is someone who knows that they need the right advisors/friends/counsel/family member(s) and a team around them to succeed. In a world of competing forces, the truth tellers have a better chance of winning (character in brands does matter). Truth in advertising is a great marketing principle (still a best practice).

The truth is that you could have the greatest product or service, but if the right people don't know about it, in they way they need to know about it, it could fail against a better marketed inferior option.

"It pays to win." - U.S. Navy Seals Motto

There is a lot of chatter in markets about what business owners are demanding from their advertising budgets and that is the problem. Most business people are looking at advertising not marketing (Bright Hint: Take time to learn more about the difference between advertising and marketing, they are not the same).
It is time for enterpreneurs to change their focus from advertising to marketing and get their truth to consumers who need to hear it, see it, taste it and live it. Many business owners and sales managers are adopting much of the web to expand their advertising to increase sales. Although this is good, it is still focused on advertising versus marketing. Sure, many of the providers use terms like "targeted", "demographics", "cost per acquistion", "reporting", "ROI", "position", "content", etc. This isn't new. Marketers have long evaluated their success based on the total comprehensive strategy and media mix to drive their well-thought positioining strategy.

The problem many companies are facing today is that there are very few marketers. Like black belts in martial arts, their are numerous practicitioners, but very few senseis or kanchos or mix martial art champions. Anyone can call themselves a marketer, but the truth is, not everyone is a marketer (they know enough to be dangerous to their client).

There are many specialists in the marketplace; however, they may not be marketers per se. For example, you may have an incredible web company or cutting-edge 20-something programmer leading your on-line marketing efforts while missing new opportunities. Short-term success is not a bad thing, but it can still cost you in the long-run to a better marketed company you may never even see hit your company like a round-house kick to the temple.

Marketers on the other hand are thinking about shifts in consumer demand, political and economic changes, competitor initiatives, distribution stategy and tactics, pricing changes, promotion and sales strategy, public relations, innovation, messages to key buyers, market research and "the mix" of traditional media that should still drive your brand positioning in all spectrums. The truth is that marketing is more important than ever.

Team Marketing Dynamics is a true strategic marketing firm serving clients and its joint venture teams looking to expand their interests in technology, real estate, racing, filmmaking, entertainment, integrated broadcast, publishing and fashion. Marketing Dynamics was started in 1999 by founder Andy Valadez with the goal of championing the benefits of tried and true marketing principles that apply to every business and practice. To learn more about Team Marketing Dynamics please visit http://www.teammarketingdynamics.com/.

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

The Rise of the Marketing Producer

By Andy Valadez, StealthMarketer

Are you paying attention to the times? They are crazy and the old has passed away and the new is a scary course for many. There are more demands placed on Marketing than ever. Unfortunately, there are those in the field who claim to be Marketers, but in fact are something else.

There is a lot more to Marketing than people realize. The chatter about what constitutes Marketing is getting more unclear by the day. Marketing will never change, the way we Market will. The principles of Marketing are tried and true.

As a Stategic Marketer, I have focused my efforts deeper. I have coined a new title in the marketplace called "The Marketing Producer".

I have spent the last three years of my efforts focused on the filmmaking business accumulating a portfolio of $300M in movie projects currently in advanced development. I happen to be a movie buff.

What I have found in this industry is that Producers really are not Marketers and Marketers in tradional industries are not Producers. Producers are cool, they do make the movie making process happen, but Marketing can help that process a lot faster and ultimately transitions into the distribution stategy which also helps.

The standard for today's business is that the Marketer should not only be a Marketer, but he or she needs to also be a Producer. That is - someone who gets the job done.

As a Marketer, I have really focused my attentions on clients who have the potential to grow exponentially in sectors that offer a long term growth potential - sectors like GPS, solar, broadcasting, racing, entertainment, and publishing. In the past four years, my company has accumulated a portfolio of $500M in these sectors as well.

For example, we have a client who is about to get a $50M deal funded very soon in the gaming tech sector. This client had been working to get funded for many years. Through the power of networking and building brand value in the market place, my company Marketing Dynamics was seen as the conduit to this process. We got all parties together, aided preliminary discussions and got the client's confidence and our partner's interest in the opportunity. This process ultimately opened the door for the deal to happen. Now, we are ready to participate in the next phase launch in this billion dollar sector. You will hear more developments it in coming months.

Many of my clients depend on key relationships, funding and sage Marketing advice that can take their long-term growth plans to reality. My team and I enjoy making the connections our clients demand and implementing the effective programs to get our clients over the hump and into the profit zone.

If your Marketing function is not producing the results you are looking for, give us a call. We invite you to do a little research. Visit: www.TeamMarketingDynamics.com and www.TheMarketingVortex.com to review the types of clients we serve. If what you see impresses you, then we advise a conference call to determine how we might help your enterprise. We don't serve everybody, but those we do serve have some very interesting stories to tell.

"Marketing Dynamics, because the Market never stays the same."

E-mail: info@TeamMarketingDynamics.com
Twitter: @StealthMarketer
Phone: 713.560.3348

The Chronic Marketer - "Always be Marketing!"

I coined a new term several months ago, "The Chronic Entrepreneur" - someone who just loves creating business after business. We have heard of serial entrepreneurs (usually a smaller number of businesses), intrapreneurs (business people who champion business models within a company), child entrepreneurs ("What you are 6 and don't have a business yet?"), senior entrepreneurs ("What you are 60 and don't have a business yet?"), etc.

I know "chronic" has a bad connotation. However, if your life depended on it, would you want a person who was "fanatic" about their job of taking care of you? You bet. I want my family practitioner, heart doctor, eye doctor, or nutritionalist to be incredible gifted (and that usually means they are hard at work staying at the top of their game). One of the reasons I don't support national healthcare - who really wants the government running that?

Would you want the government running your Marketing? I hope not.

I love being around passionate people. People who are on a mission of sorts and want to be a part of something bigger than themselves. I love to see people come out of character and get excited about their companies (if you aren't who else is going to be?). I avoid boring people - get mad, get glad, laugh, or cry. Give me energy and now we have something to work with. We are living in chronic times that demand outstanding Marketing performance.

Yes, Marketing has its cerebral moments when the details of the plan have to be worked out. I love that stuff too, but as we survey the land we notice that there is always room for improvement in one's Marketing. Work on it daily!!

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Tune In Tonight at 7pm CST for Live Broadcast Event

This is the first live broadcast of "The Entrepeneur Broadcasting Company" and we go live at the Houston Networking News event at Belvedere's Night Club in Houston, Texas with R.D. Yoder, President of HNN. Click this player at 7pm and watch the event as we capture interviews from make it happen business owners who are serving on the front lines of business. Get caught up in The VORTEX!

Live Broadcast by Ustream.TV
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Is Marketing Dead?

Read an interesting quote from @shoestringing (a Marketer I follow on Twitter). She was quoting noted author Seth Godin, "Everything we do is Marketing, whether we mean it or not." So, if you are breathing and reading this article, "No! Marketing is not dead."

My reply to @shoestringing is that "We are either Marketing well or badly," which she agreed. I remember my Marketing professor at Texas A&M tell the class that "Marketing is paid for one way or the other." What he meant is that each product has a cost of Marketing associated with it. It is a hard cost just like legal, accounting, taxes, payroll, materials, shipping, etc. If you don't have a budget for it, your company is still paying that cost by the loss of margin and sales you could be making. So, one way or the other, the cost is being included in the service or product offering. Just like "death and taxes," you pay for Marketing.

Now, I surf the web reading many articles from many supposed experts (there are really few experts - I don't claim to be one, although I think I do alright). Many claim that Marketing has changed. Well, it really hasn't. There are many disciplines within Marketing that help companies and people to Market well. So, one should not be relying on one way. One should have a mix of Marketing activities at their disposal. Here are few things to consider that may help you along the way:

• Social media is not Marketing. It really is more like advertising and public relations.


• Advertising is not Marketing. Advertising is more like broadcasting.


• Broadcasting is not Marketing. Radio and TV is more like Advertising.


• Market Research is not Marketing. That is more like discovering your customer.


• Distributing strategy is not Marketing. That is more like making it easier for your customer to buy your product.


• Pricing strategy is not Marketing. That is more like knowing what your customer can afford to pay for your product and/or service.


• Packaging and design is not Marketing. That is more like knowing what attributes your customers identify with and how they will best use your product.


• Branding is not Marketing. We all love great brands, they appeal to our psychographic needs. Branding let's you get inside the head of your customer.


• Sales is not Marketing. That is more like asking your customer to buy, once you have convinced them that your product or service meets their needs.


• Public Relations is not Marketing. That is more like making news.


• Promotion Strategy is not Marketing. That is more like being relevant to unique opportunities that appeal to those customers who are sitting on the fence.


• I could go on, but I hope you get the point.

So, what is Marketing? Marketing is the combination of many or all of these disciplines for an integrated approach to knowing your customers and influencers. It should be orchestrated by a Marketer and the owner of the company or senior leadership. Marketers provide the tools to help shape the dialogue of a well developed offering. Over time, the value of the Marketing makes for successful companies. The principles of Marketing have never really changed and the reason why it will remain alive. He or she who Markets well lives to Market another day.

Andy Valadez is President of Marketing Dynamics, a strategic marketing enterprise helping its clients to leverage their unique business opportunities. His company has served many media personalities, leaders in technology, construction and real estate, racing, film, music, publishers, not-for-profits, and emerging companies. You can find out more about Marketing Dynamics by visting: www.TeamMarketingDynamics.com (his personal blog). Mr. Valadez is a graduate of Texas A&M University (Marketing) and Tulane University (Applied Business) and served honorably in United States Marine Corps (Desert Shield/Desert Storm). He is happily married to his wife and girlfriend of 28 years, Tina, and has two beautiflul girls, Kayla (8) and Kenna (5).

Contact:
Marketing Dynamics
Phone: 281.463.4560
E-mail: info@TeamMarketingDynamics.com
Micro-blog: http://www.twitter.com/StealthMarketer (to see what Andy is up to now)

Marketing Dynamics feature on "The CEO Show" with Sheila Harrison

This particular video aired 11.7.07. Was finally able to capture the video and wound up posting on the new resource, Crackle (a Sony owned company). This was a fun interview. Sheila Harrison has conducted over 300 interviews of founding CEOs.

From Crackle: Andy Valadez, CEO of Marketing Dynamics on "The CE...

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Marketing in Tumultous Times

Are you hopeful about the future of your business or gloomy? Real marketers market in the good and bad times. If you are a business owner, you may find that you have to also wear the "marketer hat" too. When the seas get rough, old tactics may not work as well. People save their money, hunker down, and peak out into the storm to make their survival, needs-only, decisions. However, the brands that marketed during the sunny days are still remembered. If that is you, my hat is off to you. So, if you are facing tough times, you may need seek out marketing advice to survive. Typically, the companies that have healthy marketing plans are still capitalizing on their investments.

Here are a couple of quick things that you can do to get your brand more visibility:

• Write and send a press release about what your company is doing (get some media coverage)


• Invest in your on-line social media platform - many companies now offer this service


• Start a mastermind group and partner with other people you respect to see how you can leverage each other's opportunities


• Target your list of high-profile clients and focus on them (this list doesn't need to be very big, depends on the size of your company)


• Take a client to lunch (proper etiquette is the one who invites, pays)


• Let others in your network know that you have an immediate need


• Think bigger and stretch out, start preparing for calmer seas now


• Make a plan (now is the time to plan for your future success)


• Identify new customers and new services to add to your existing programs


• Change up your budget, many companies spending more money on-line


• Go into learning mode - what do you really know about marketing? I guarantee it isn't enough. The market is always changing and there are new ideas to discover each day


• Don't discount add more value to your offering!


• Make friends with a real marketer

Andy Valadez is President of Marketing Dynamics, a strategic marketing enterprise helping its clients to leverage their unique business opportunities. His company has served many media personalities, leaders in technology, construction and real estate, racing, film, music, publishers, not-for-profits, and emerging companies. You can find out more about Marketing Dynamics by visiting: www.TeamMarketingDynamics.com. Mr. Valadez is a graduate of Texas A&M University (Marketing) and Tulane University (Applied Business) and served honorably in United States Marine Corps (Desert Shield/Desert Storm). He is happily married to his wife and girlfriend of 27 years, Tina, and has two beautiflul girls, Kayla (8) and Kenna (5).

Contact:
Marketing Dynamics
Phone: 281.463.4560
E-mail: info@TeamMarketingDynamics.com
Micro-blog: www.Twitter.com/MarineAg (to see what Andy is up to now)

Marketing Dynamics, because the market never stays the same. Experts in marketing excellence.

Did You Lose a Million Dollar Sale Today?

I had a great conversation this week with Wally Wood, President and CEO of the "National Space and Technology Association" (www.NSTAWorld.org). Wally is an incredible man of learning and I really enjoyed our lunch. In part of our discussion, he mentioned that "Chief Executive Officers are master sales people, they have the power to sell ideas and get credibility." I agree. The problem most business owners have is being that "master salesman" or equipping their team with that "hunter spirit." So, we miss opportunities everyday.

I remember once signing a $100,000 dollar sale for a client. The sale was great and badly needed for the business. The owner had made a $45K bidding mistake on another project and was in a dire situation. As great as that sale was that day (which actually showed up as a fluke), the sale begain long before. That day was the accumulation of many sales prior, investments made in the selling tools, the infrasctructure to meet client demand, website features, testimonials, pricing research, and ultimately the salesmanship to pick up the cues and close the deal. Our team in essence was prepared for that day and that day made all of the difference for the continuation of the business.

Similarly, I helped start a successful radio show in our market and the show has been on the air now for several years, helping many entrepreneurs and partnering with a top web company and business paper. Interestingly, in the development process I called on many media companies with few return calls on this opportunity. Several months into the show, one of my contacts came up to me to ask why I didn't call his company. I was sad to report that I did call his company first and had to remind him that he delegated me to his assistant who began to drop the ball. I don't know what the value of that opportunity would have been to his business, but the branding value and the client relation wouldn't have hurt.

Finally, I think many business people invest in their marketing and sales and because of their size, their attitude or lack of a real marketing and development focus miss opportunities everyday. So here are the keys to studying your opportunities:

* Return your calls or if you are too busy have someone on your team call and get them back in touch with you (if the call was for you)
* Reply to your relevant e-mails (people you know) & even some of the people you don't know
* Schedule a meeting rather than say "We need to meetup sometime" or "We need to do lunch one day"
* Really study the opportunity (sad to say many proposals on people's desk that never get reviewed)
* Don't be afraid to brainstorm and dialogue
* Always be doing things! (Borrowed from the mission statement of Southwest Airlines)
* Make mistakes, it's okay (people will make judgments, so what?)
* Be a helper, a mentor, a friend - doors will open for your business
* Punish mediocre success and reward amazing failure (borrowed from Tom Peters)
* Always be Marketing and Selling

Do you have a reputation for follow-up? I know many CEO's who are superb at follow-up and I celebrate those kind of people. In tough times, we don't have the luxury to "blow off" any opportunity. Time is precious, but opportunities are too. Making opportunities happen helps even more people to have better lives, be like a spring of living water. Get caught up in THE VORTEX!

Andy Valadez is President of Marketing Dynamics, a strategic marketing enterprise helping its clients to leverage their unique business opportunities. His company has served many media personalities, leaders in technology, construction and real estate, racing, film, music, publishers, not-for-profits, and emerging companies. You can find out more about Marketing Dynamics by visting: www.TeamMarketingDynamics.com (his personal blog). Mr. Valadez is a graduate of Texas A&M University (Marketing) and Tulane University (Applied Business) and served honorably in United States Marine Corps (Desert Shield/Desert Storm). He is happily married to his wife and girlfriend of 27 years, Tina, and has two beautiflul girls, Kayla (8) and Kenna (5).

Contact:
Marketing Dynamics
Phone: 281.463.4560
E-mail: info@TeamMarketingDynamics.com
Micro-blog: www.Twitter.com/MarineAg (to see what Andy is up to daily)

Marketing Dynamics, because the market never stays the same. Experts in marketing excellence.

Marketng With Zero Budget or Without a Shoe String

The power of the right set of marketing initiatives can leverage one's business (especially in a down economy). I have often cited the example to clients and friends of the success written about by Sergio Zyman, the former Marketing Director for Coca-Cola (arguably the #1 brand in the world). As a young marketer for a prominent advertising company, he discovered an opportunity for Nescafe coffee in Japan. Sales were slumping in the summer in that region and he needed to find out why. Well, his study of the situation unveiled that the Japanese rarely drank "hot" things in the summer, so he introduced "ice coffee." Basically, for the cost of ice, he transformed the psychographics and demand for the brand. He changed the advertising message and the rest is history.

Mr. Zyman also impacted the advertising world by demanding performance and sharing revenue for success. As a strategic marketer, I am a big fan of joint venturing, revenue sharing, and investing marketing intellectual capital with my clients and friends for their benefit. As a result, I have managed to accumulate a nice portfolio of opportunities in tech, radio and TV, film, music, with authors, real estate, and more.

So, I have actually developed a model that enables my company to help our clients in a delayed payment, accelerated revenue participation, and on-going support built into the model. In essence, we start with nothing (or very little - depending on the deal) and we build something together, employing many of the marketing principles that help successful brands.

Although, you can utilize guerrilla marketing strategies and tactics, word-of-mouth, and sales efforts for a season, one really does need to establish a budget and plan for marketing to have a long-term success path of progression . You can review an article on this subject of establishing a budget, see: www.typepad.com/valadez (search budget). Get caught up in THE VORTEX!

Andy Valadez is President of Marketing Dynamics, a strategic marketing enterprise helping its clients to leverage their unique business opportunities. His company has served many media personalities, leaders in technology, construction and real estate, racing, film, music, publishers, not-for-profits, and emerging companies. You can find out more about Marketing Dynamics by visting: www.TeamMarketingDynamics.com (his personal blog). Mr. Valadez is a graduate of Texas A&M University (Marketing) and Tulane University (Applied Business) and served honorably in United States Marine Corps (Desert Shield/Desert Storm). He is happily married to his wife and girlfriend of 27 years, Tina, and has two beautiflul girls, Kayla (8) and Kenna (5).

Contact:
Marketing Dynamics
Phone: 281.463.4560
E-mail: info@TeamMarketingDynamics.com
Micro-blog: www.Twitter.com/MarineAg (to see what Andy is up to daily)

Marketing Dynamics, because the market never stays the same. Experts in marketing excellence.

Convergence & Integration of Media, Business, & Entertainment

It's been a while since I have written a personal update on my company. Here lately, I have been in the chase. Working with various clients to leverage our strategic marketing opportunities and upstarts. I have been working with a team of people in several key sectors to include technology, radio and TV, on-line broadcasting, movie making, music, racing, not-for-profits, and more. We are "chronic entrepeneurs" and in these times, I am advising my clients to "Diversify, diversify, diversify!"

Still, I get questions from prospective clients "What do you do?" My answer? We are a Strategic Marketing firm using the principles of Marketing to leverage our client's interests. Those principles work for any company, in any industry. Strategic Marketing is more than advertising, PR, Sales, logo or web design, networking, or blogging. The strategy behind all of these tactics should be orchestrated by the Marketing Strategy. Integration and convergence will be critical in the future. As a Strategic Marketer, I see the sectors mentioned above coming together and helping to position brands and business models in a variety of ways.

How we make money? By focusing on helping our clients make money, we make money by retainer, project, revenue sharing, and joint venturing with the right clients. Marketing Dynamics currently has a portoflio of over $250M of initiatives in development.

Here is a quick list of clients we are working with (not all-inclusive):

Kingdom Racing (http://www.kingdomracing.net/) - Indy Racing

AllAccessLive (http://www.allaccesslive.com/) - HD Web Broadcasting and Venues

Horsepower and Heels (http://www.horsepowerandheels.com/) - Drag Racer Erica Ortiz

Unveiling Records (http://www.urlabel.net/) - representing over 2,500 indie music artists

"Archangels" (http://www.urcomic.com/) - working on the animated movie

"Price of Business" with Kevin Price (http://www.priceofbusiness.com/) - launching a new initiative with his platform

"The CEO Show" with Sheila Harrison - a TV show interviewing successful CEOs on the Phonoscope Network

Over 25 feature films in development and a niche film company in upstart stage - $180M in total budgets

10 TV show concepts in development in business, health, and sports related for TV, Web, and Satellite

The Kingdom Assignment (http://www.kingdomassignment.com/) - my client and friends Denny & Leesa Bellesi host "The WELL DONE Awards" (http://www.welldoneawards.com/) and "The American Idol Minsitry" serving the contestants of "The American Idol"

Lovell-Fairchild Communications (http://www.lovell-fairchild.com/) - an excellent alliance with the company that helped Market the #1 Indie Film of 2008 "Fireproof" (http://www.fireproofthemovie.com/)

Kayla Ventures (http://www.kaylaventures.com/) - an experimentation in child entrepreneurship, helping parents to discover ways to help their kids in business and acting.

"Bub Streamliner 7" - (http://www.bubracing.com/) - world recording-holding motorcycle racing

Open Door Mission (http://www.opendoorhouston.org/) - developing a mentoring model to help the homeless by brining in speakers and mentors

Due to the nature of the elements of our client interests, Marketing Dynamics maintains several key relationships in these sectors to expand opportunities to include sponsors and advertisers, technology partners, producers, directors, talent agencies, SES & SEO Marketing, media buying, developing investor network, animators, writers, photographers, and key decision makers.

You can find me on Twitter.com, Facebook, MySpace, LinkedIn, Plaxo, Flickr.com, Technorati, Digg, De.lico.us, YouTube, GabCast, on the radio, etc. Let's make Marketing history! Now do you know what we do? Get caught up in THE VORTEX!

On Mission, On Assignment, and in The ZONE!

Andy Valadez

Please ask about our initial consultation model, that makes it easy to integrate into our dynamic platform(s). Yes we do the traditional Marketing stuff, but times have changed and so should your Marketing model.

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Theatre Under The Stars Founder Frank Young on "The CEO Show"

Tune in today at 10AM to 11AM CST on the web or on Phonoscope Business Channel 11 (Houston market) for an interview with the founder of Theatre Under the Stars Frank Young and CEO John Breckenridge. You can view the interview at this link: "The CEO Show" with Sheila Harrison.

We are currently booking CEO's and/or founders of successful companies for FY2009. Please contact Marketing Dynamics.

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

On Personal Marketing and Diligence

Are you really good at follow-up, communication, and returning calls and replying to e-mails?

Marketers are mindful of their own brand. Great Marketers and some people I know are great at all of the above. In fact, I really value those that are great at even one of these. My mission and assignment is to model this and teach it to new clients and friends as we go about establishing our own brands.

People are valuable, relationships are incredible, and too often some folk are quick to write off an opportunity (many selfishly). My advice is to always keep your ears and eyes open. Treat everyone with respect and nurture your relationships. Always be thinking, "How can I help this person?".

If you are in sales, diligence goes a long way. You realize that people are busy, forgetful, and sometimes downright rude. But, if you believe in your product or service you are going to keep coming back and that can ultimately win you a client.

My company once helped get a successful radio show on the air that profiles top CEOs and successful business start-ups. I was happy to help, but was disappointed that a potential friendship in business missed out. That principal later asked me why he never knew about this project. Sadly, I told him "Hey I did call you and e-mailed (several times), but you and your assistant never called me back."

So, I learned a valuable lesson from that situation and strive to return every call, reply to every e-mail (that is relevant not SPAM), and honor the people I am working with by respecting their expertise and their time and attention.

What lessons have you learned in regards to reputation, diligence, and your personal brand? Is it really worth your time to return every call? Or reply to every e-mail?

Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

The Celebrity Debate, Paris HiIton is Back - Paris for President?

Good move for Paris and a great counter from the McCain team. Her response actually furthers the debate on who is right about the future of energy. McCain's team agreed that Paris is more in tune with the energy situation, even better informed than the Obama campaign. We think Paris is still hot! Get caught up in THE VORTEX!

Tell us what you think? Should McCain co-opt Paris or let this die? Will Obama back Paris? How would you position this as a Marketer advising either campaign?

Source: New York Daily News

See more Paris Hilton videos at Funny or Die

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

In the Chase, the Need for Speed

"The Bub Streamliner 7" Fastest Motorcycle on Earth at 350.884 MPH - 9/5/06 Salt Flats at Bonneville

We recently picked up this client "Bub Racing" current record holder of the fastest motorcycle in the world (there is none faster) by "Jumping In". Marketing is about thinking strategically about the client/business and leveraging the company dynamics in creative ways that resonate and blow gusts in its path.

Many in business miss spectacular brand stories, because they are afraid to jump in and "chase" an opportunity. They want to sit and wait for something presented on their desk in a nice and tight package with a bow. In our current business climate, one can't sit and wait. We should always be active in the discovery of new Marketing opportunities. Companies are hurting, but there are plenty of ways to create Marketing coupes.

Gearing up for a deal like Bub Racing Enterprises puts many potential sponsors and advertisers in the realm of thinking fast and moving fast. The Marketing and brand opportunities associated with land speed records really gets the mind accelerating. I have had many fantastic conversations with production teams in Hollywood and elsewhere, Fortune 50 company representatives all over the U.S., and the client who has shared their vision and passion and their heart breaking history of smashing world records. It took Bub Racing 31 years to make history again. Denis has broken the record before in 1970 at 265.52 MPH with a Harley Davidson, Cal Rayburn, driver - his focus takes tenacity and guts.

Unique to this enterprise is that the official trials are quickly approaching scheduled for September 2-7, 2008 at the Bonneville Flats, Salt Lake City, UT (www.BubRacing.com).

We are calling on a few Fortune 50 companies and building a team of media and Marketing professionals who can leverage this feat. If we pull this off, we should see many mediums and showcases where Denis Manning, President of Bub Racing can share his vision of "championing a dream". Denis' team is focused on passing their own record this year at 375 MPH. We believe he and his team will do it!

What could this mean to the team and their sponsors/partners (extending their brand reach)?

Book Deals (already written by John Stein, can be reprinted to include sponsors)
DVD sales via top retailers (video of 2006 race and update 2008 planned)
Endorsement Deals - Chris Carr, Driver and Denis Manning, Founder
TV Talk Show Circuit (morning and night) - the big ones
Documentary of the raceoff Made for TV, Satellite, Internet, and Point of Purchase (plasma screen) showcases - production by Speed Vision and others
Bragging rights for its sponsors as being the best in the market, faster, safer, leaner, and meaner
Client relations (if you are there to share in the success, it will be something you and your family will never forget)
Merchandise sales (toys, clothing, etc.)
On-going marketing campaigns
Book placement in movies (planned)
A movie deal on his life
Trade show tours
This experience will make you dream again
and More!

If something like this excites you, call us to see how you can be a part or lend value to what we are working to create.

I read this book a couple of years ago. In my attempt to reach out to Mark Burnett Productions in Hollywood, I was able to connect with another production company that is very interested in the "Bub Story". Read this book and it will help you to "Jump In".



To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.