Saturday, February 28, 2009

Convergence & Integration of Media, Business, & Entertainment

It's been a while since I have written a personal update on my company. Here lately, I have been in the chase. Working with various clients to leverage our strategic marketing opportunities and upstarts. I have been working with a team of people in several key sectors to include technology, radio and TV, on-line broadcasting, movie making, music, racing, not-for-profits, and more. We are "chronic entrepeneurs" and in these times, I am advising my clients to "Diversify, diversify, diversify!"

Still, I get questions from prospective clients "What do you do?" My answer? We are a Strategic Marketing firm using the principles of Marketing to leverage our client's interests. Those principles work for any company, in any industry. Strategic Marketing is more than advertising, PR, Sales, logo or web design, networking, or blogging. The strategy behind all of these tactics should be orchestrated by the Marketing Strategy. Integration and convergence will be critical in the future. As a Strategic Marketer, I see the sectors mentioned above coming together and helping to position brands and business models in a variety of ways.

How we make money? By focusing on helping our clients make money, we make money by retainer, project, revenue sharing, and joint venturing with the right clients. Marketing Dynamics currently has a portoflio of over $250M of initiatives in development.

Here is a quick list of clients we are working with (not all-inclusive):

Kingdom Racing (http://www.kingdomracing.net/) - Indy Racing
AllAccessLive (http://www.allaccesslive.com/) - HD Web Broadcasting and Venues
Horsepower and Heels (http://www.horsepowerandheels.com/) - Drag Racer Erica Ortiz
Unveiling Records (http://www.urlabel.net/) - representing over 2,500 indie music artists
"Archangels" (http://www.urcomic.com/) - working on the animated movie
"Price of Business" with Kevin Price (http://www.priceofbusiness.com/) - launching a new initiative with his platform
"The CEO Show" with Sheila Harrison - a TV show interviewing successful CEOs on the Phonoscope Network
Over 25 feature films in development and a niche film company in upstart stage - $180M in total budgets
10 TV show concepts in development in business, health, and sports related for TV, Web, and Satellite
The Kingdom Assignment (http://www.kingdomassignment.com/) - my client and friends Denny & Leesa Bellesi host "The WELL DONE Awards" (http://www.welldoneawards.com/) and "The American Idol Minsitry" serving the contestants of "The American Idol"
Lovell-Fairchild Communications (http://www.lovell-fairchild.com/) - an excellent alliance with the company that helped Market the #1 Indie Film of 2008 "Fireproof" (http://www.fireproofthemovie.com/)
Kayla Ventures (http://www.kaylaventures.com/) - an experimentation in child entrepreneurship, helping parents to discover ways to help their kids in business and acting.
"Bub Streamliner 7" - (http://www.bubracing.com/) - world recording-holding motorcycle racing
Open Door Mission (http://www.opendoorhouston.org/) - developing a mentoring model to help the homeless by brining in speakers and mentors

Due to the nature of the elements of our client interests, Marketing Dynamics maintains several key relationships in these sectors to expand opportunities to include sponsors and advertisers, technology partners, producers, directors, talent agencies, SES & SEO Marketing, media buying, developing investor network, animators, writers, photographers, and key decision makers.

You can find me on Twitter.com, Facebook, MySpace, LinkedIn, Plaxo, Flickr.com, Technorati, Digg, De.lico.us, YouTube, GabCast, on the radio, etc. Let's make Marketing history! Now do you know what we do? Get caught up in THE VORTEX!

On Mission, On Assignment, and in The ZONE!

Andy Valadez

Please ask about our initial consultation model, that makes it easy to integrate into our dynamic platform(s). Yes we do the traditional Marketing stuff, but times have changed and so should your Marketing model.

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

1 comment:

Anonymous said...

Never, never, never, never give up

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