From Crackle: Andy Valadez, CEO of Marketing Dynamics on "The CE...
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts
Sunday, May 3, 2009
Marketing Dynamics feature on "The CEO Show" with Sheila Harrison
This particular video aired 11.7.07. Was finally able to capture the video and wound up posting on the new resource, Crackle (a Sony owned company). This was a fun interview. Sheila Harrison has conducted over 300 interviews of founding CEOs.
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Saturday, March 28, 2009
Did You Lose a Million Dollar Sale Today?
I had a great conversation this week with Wally Wood, President and CEO of the "National Space and Technology Association" (www.NSTAWorld.org). Wally is an incredible man of learning and I really enjoyed our lunch. In part of our discussion, he mentioned that "Chief Executive Officers are master sales people, they have the power to sell ideas and get credibility." I agree. The problem most business owners have is being that "master salesman" or equipping their team with that "hunter spirit." So, we miss opportunities everyday.
I remember once signing a $100,000 dollar sale for a client. The sale was great and badly needed for the business. The owner had made a $45K bidding mistake on another project and was in a dire situation. As great as that sale was that day (which actually showed up as a fluke), the sale begain long before. That day was the accumulation of many sales prior, investments made in the selling tools, the infrasctructure to meet client demand, website features, testimonials, pricing research, and ultimately the salesmanship to pick up the cues and close the deal. Our team in essence was prepared for that day and that day made all of the difference for the continuation of the business.
Similarly, I helped start a successful radio show in our market and the show has been on the air now for several years, helping many entrepreneurs and partnering with a top web company and business paper. Interestingly, in the development process I called on many media companies with few return calls on this opportunity. Several months into the show, one of my contacts came up to me to ask why I didn't call his company. I was sad to report that I did call his company first and had to remind him that he delegated me to his assistant who began to drop the ball. I don't know what the value of that opportunity would have been to his business, but the branding value and the client relation wouldn't have hurt.
Finally, I think many business people invest in their marketing and sales and because of their size, their attitude or lack of a real marketing and development focus miss opportunities everyday. So here are the keys to studying your opportunities:
* Return your calls or if you are too busy have someone on your team call and get them back in touch with you (if the call was for you)
* Reply to your relevant e-mails (people you know) & even some of the people you don't know
* Schedule a meeting rather than say "We need to meetup sometime" or "We need to do lunch one day"
* Really study the opportunity (sad to say many proposals on people's desk that never get reviewed)
* Don't be afraid to brainstorm and dialogue
* Always be doing things! (Borrowed from the mission statement of Southwest Airlines)
* Make mistakes, it's okay (people will make judgments, so what?)
* Be a helper, a mentor, a friend - doors will open for your business
* Punish mediocre success and reward amazing failure (borrowed from Tom Peters)
* Always be Marketing and Selling
Do you have a reputation for follow-up? I know many CEO's who are superb at follow-up and I celebrate those kind of people. In tough times, we don't have the luxury to "blow off" any opportunity. Time is precious, but opportunities are too. Making opportunities happen helps even more people to have better lives, be like a spring of living water. Get caught up in THE VORTEX!
Andy Valadez is President of Marketing Dynamics, a strategic marketing enterprise helping its clients to leverage their unique business opportunities. His company has served many media personalities, leaders in technology, construction and real estate, racing, film, music, publishers, not-for-profits, and emerging companies. You can find out more about Marketing Dynamics by visting: www.TeamMarketingDynamics.com (his personal blog). Mr. Valadez is a graduate of Texas A&M University (Marketing) and Tulane University (Applied Business) and served honorably in United States Marine Corps (Desert Shield/Desert Storm). He is happily married to his wife and girlfriend of 27 years, Tina, and has two beautiflul girls, Kayla (8) and Kenna (5).
Contact:
Marketing Dynamics
Phone: 281.463.4560
E-mail: info@TeamMarketingDynamics.com
Micro-blog: www.Twitter.com/MarineAg (to see what Andy is up to daily)
Marketing Dynamics, because the market never stays the same. Experts in marketing excellence.
I remember once signing a $100,000 dollar sale for a client. The sale was great and badly needed for the business. The owner had made a $45K bidding mistake on another project and was in a dire situation. As great as that sale was that day (which actually showed up as a fluke), the sale begain long before. That day was the accumulation of many sales prior, investments made in the selling tools, the infrasctructure to meet client demand, website features, testimonials, pricing research, and ultimately the salesmanship to pick up the cues and close the deal. Our team in essence was prepared for that day and that day made all of the difference for the continuation of the business.
Similarly, I helped start a successful radio show in our market and the show has been on the air now for several years, helping many entrepreneurs and partnering with a top web company and business paper. Interestingly, in the development process I called on many media companies with few return calls on this opportunity. Several months into the show, one of my contacts came up to me to ask why I didn't call his company. I was sad to report that I did call his company first and had to remind him that he delegated me to his assistant who began to drop the ball. I don't know what the value of that opportunity would have been to his business, but the branding value and the client relation wouldn't have hurt.
Finally, I think many business people invest in their marketing and sales and because of their size, their attitude or lack of a real marketing and development focus miss opportunities everyday. So here are the keys to studying your opportunities:
* Return your calls or if you are too busy have someone on your team call and get them back in touch with you (if the call was for you)
* Reply to your relevant e-mails (people you know) & even some of the people you don't know
* Schedule a meeting rather than say "We need to meetup sometime" or "We need to do lunch one day"
* Really study the opportunity (sad to say many proposals on people's desk that never get reviewed)
* Don't be afraid to brainstorm and dialogue
* Always be doing things! (Borrowed from the mission statement of Southwest Airlines)
* Make mistakes, it's okay (people will make judgments, so what?)
* Be a helper, a mentor, a friend - doors will open for your business
* Punish mediocre success and reward amazing failure (borrowed from Tom Peters)
* Always be Marketing and Selling
Do you have a reputation for follow-up? I know many CEO's who are superb at follow-up and I celebrate those kind of people. In tough times, we don't have the luxury to "blow off" any opportunity. Time is precious, but opportunities are too. Making opportunities happen helps even more people to have better lives, be like a spring of living water. Get caught up in THE VORTEX!
Andy Valadez is President of Marketing Dynamics, a strategic marketing enterprise helping its clients to leverage their unique business opportunities. His company has served many media personalities, leaders in technology, construction and real estate, racing, film, music, publishers, not-for-profits, and emerging companies. You can find out more about Marketing Dynamics by visting: www.TeamMarketingDynamics.com (his personal blog). Mr. Valadez is a graduate of Texas A&M University (Marketing) and Tulane University (Applied Business) and served honorably in United States Marine Corps (Desert Shield/Desert Storm). He is happily married to his wife and girlfriend of 27 years, Tina, and has two beautiflul girls, Kayla (8) and Kenna (5).
Contact:
Marketing Dynamics
Phone: 281.463.4560
E-mail: info@TeamMarketingDynamics.com
Micro-blog: www.Twitter.com/MarineAg (to see what Andy is up to daily)
Marketing Dynamics, because the market never stays the same. Experts in marketing excellence.
Sunday, August 24, 2008
On Personal Marketing and Diligence
Are you really good at follow-up, communication, and returning calls and replying to e-mails?
Marketers are mindful of their own brand. Great Marketers and some people I know are great at all of the above. In fact, I really value those that are great at even one of these. My mission and assignment is to model this and teach it to new clients and friends as we go about establishing our own brands.
People are valuable, relationships are incredible, and too often some folk are quick to write off an opportunity (many selfishly). My advice is to always keep your ears and eyes open. Treat everyone with respect and nurture your relationships. Always be thinking, "How can I help this person?".
If you are in sales, diligence goes a long way. You realize that people are busy, forgetful, and sometimes downright rude. But, if you believe in your product or service you are going to keep coming back and that can ultimately win you a client.
My company once helped get a successful radio show on the air that profiles top CEOs and successful business start-ups. I was happy to help, but was disappointed that a potential friendship in business missed out. That principal later asked me why he never knew about this project. Sadly, I told him "Hey I did call you and e-mailed (several times), but you and your assistant never called me back."
So, I learned a valuable lesson from that situation and strive to return every call, reply to every e-mail (that is relevant not SPAM), and honor the people I am working with by respecting their expertise and their time and attention.
What lessons have you learned in regards to reputation, diligence, and your personal brand? Is it really worth your time to return every call? Or reply to every e-mail?
Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Marketers are mindful of their own brand. Great Marketers and some people I know are great at all of the above. In fact, I really value those that are great at even one of these. My mission and assignment is to model this and teach it to new clients and friends as we go about establishing our own brands.
People are valuable, relationships are incredible, and too often some folk are quick to write off an opportunity (many selfishly). My advice is to always keep your ears and eyes open. Treat everyone with respect and nurture your relationships. Always be thinking, "How can I help this person?".
If you are in sales, diligence goes a long way. You realize that people are busy, forgetful, and sometimes downright rude. But, if you believe in your product or service you are going to keep coming back and that can ultimately win you a client.
My company once helped get a successful radio show on the air that profiles top CEOs and successful business start-ups. I was happy to help, but was disappointed that a potential friendship in business missed out. That principal later asked me why he never knew about this project. Sadly, I told him "Hey I did call you and e-mailed (several times), but you and your assistant never called me back."
So, I learned a valuable lesson from that situation and strive to return every call, reply to every e-mail (that is relevant not SPAM), and honor the people I am working with by respecting their expertise and their time and attention.
What lessons have you learned in regards to reputation, diligence, and your personal brand? Is it really worth your time to return every call? Or reply to every e-mail?
Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
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