Wednesday, August 27, 2008

The Pursuit of WOW!

This is one of my favorite books that makes Marketing real! I attended a Tom Peter's seminar in Houston, Texas in 1996 and have an autographed copy. Tom's mantra then and it still applies now, "If you can touch it, it ain't real." People don't buy products or services, they want experiences. Your brand should "Wow!" your clients.

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