Thursday, June 12, 2008

A Marketer's Mission

My mission in life is to further the dialogue on the value of Marketing. Companies will always, always need to Market.

Many companies pride themselves on never having to Market, but growing their business by word-of-mouth (a company that soley relies on this age old, tried and true formula will miss opportunities along the way). While they are purposely not Marketing their company, someone else is and growing their share of the Marketplace.

To be certain, take a look at successful companies and one wonders "Why do successful companies Market?" Successful brands stay fresh and relevant through Market research, pricing incentives, changes in design and packaging, distribution opportunities (from door-to-door delivery, to internet, to brick and mortar), reminding customers to buy their products via advertising campaigns or news, developing innovative promotion strategies, product placement in movies or other art (i.e., you may hear of products in songs or see it in a painting), sponsoring events, creating a clothing line (i.e., Harley Davidson), writing a book, etc.

There are literally tens of thousands of ways to Market one's company, but being versed in the principles of Marketing are key. Technology makes it easier to reach populations groups, but one can technologically communicate the wrong message, to the wrong group, at the wrong time, the wrong way.

Successful companies Market because growing the Market requires it. Whether your company wants to break the $1M, $10M, $100M, or $1B dollar revenue mark, most leading companies realize that they need a strategically developed Marketing approach that will leverage opportunities for the enterprise.

Word of mouth is great, but your customers, employees, vendors, and competitors need something to talk about and that is where Marketing comes into play.

What is your definition of Marketing? Please post your take.

Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: or call 281.463.4560.

No comments: