"The Heart of Texas" Movie Climbing the Charts

What a heart-elevating movie. Meaning, this beautifully shot story will take your emotions to new heights and places you never thought possible. My family and I were blessed to watch this story of forgiveness, loss, and healing last night and it will leave a lasting impact on how we view each other and others. It raises many questions of how we handle forgiveness and truly love the people we know.

Just got an e-mail from Blake Pilgreen, one of the producers, and he alerted me that the film is now at #3 on the Christian Charts. Mr. Dan Patrick, Executive Producer, has done a wonderful work in backing this story and sharing it with the world. I think he has a heart, bigger than Texas. True to his nature, he wrote back to me on Facebook "I am more blessed than I deserve."

This is a must see movie, regardless of your faith.




To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Kingdom Racing #44 Indy 500, Racing on Prayer

Kingdom Racing

Did you know that God has a racing team? Yes he does. George Del Canto , founder and CEO, is a man on a mission with a dedicated team of believers who have a vision to share the gospel through motorsports. You can join the team at www.KingdomRacing.ning.com

We are excited to be a part of the team. Pray and cheer them to victory this Memorial Day 5/25/09 as Kingdom Racing #44 joins the fray at the Indy 500.

Left to Right: Kingdom Racing Driver Davey Hamilton and George Del Canto

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Marketing Dynamics feature on "The CEO Show" with Sheila Harrison

This particular video aired 11.7.07. Was finally able to capture the video and wound up posting on the new resource, Crackle (a Sony owned company). This was a fun interview. Sheila Harrison has conducted over 300 interviews of founding CEOs.

From Crackle: Andy Valadez, CEO of Marketing Dynamics on "The CE...

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

"Generations in the Balance" an Evening with Military Ministry, a Division of Campus Crusade for Christ

Major General Bob Dees (US Army Retired), Lieutenant Colonel Oliver North, and Lieutenant General Jeff Oster (USMC Retired)

What an incredible evening in Dallas, Texas, Thursday 4/23/2009. I was honored to attend a company of heroes at a banquet of supporters for Military Ministry, an organization on the front lines of helping our veterans at war and at home. Military Ministry is a divison of Campus Crusade for Christ and offers a variety of resources to help veterans in their service to our country. Major General Bob Dees, Executive Director, and his board of business and military professionals were on hand to welcome many of the attendees who had come to Dallas from all over the country.

The night showcased our veterans who serve our country selflessly to include former combat veterans who are dealing with Post Traumatic Stress Disorder (PTSD), a Gold Star mom who shared her story and testimony, to prominent community leaders, other military and business benefactors. Norm Miller, CEO and Founder of Interstate Battery, a long time supporter, issued a check for $250,000 and offered to match that amount again within the next 120 days. Mr. Gene Birdwell, business owner and volunteer head of a PTSD organization donated $50,000 on behalf of his organization. Our friends Rick and Julie Fairchild were also in attendance.

LtCol Oliver North with company of U.S. Marines

Combat Marine and Author Donovan Campbell

Donovan Campbell is a Marine's Marine, serving three combat tours in the deadliest parts of Iraq and leading his platoon who suffered over 50% casualties, the highest rate since the Viet Nam war. He and his well-trained fighting force held their sector and he writes about their experience in his book "Joker One."

Former Sergeant Major of the Marine Corps Gene Overstreet

SgtMaj Overstreet was my Sergeant Major of the Marine Corps when I served in the U.S. Marines. What an honor to meet the man in person. He was the Sergeant Major of the Marine Corps during Desert Storm/Desert Shield and has an impressive service to his country and to his Marines. There is only one enlisted rank of Sergeant Major of the Marine Corps at a time, reserved for the best of the best among the enlisted ranks.

A Photo op with my hero LtCol Oliver North, USMC Retired

Finally, to culminate the evening, an opportunity to meet my hero and great American who prefers to be on the front lines in a company of heroes. LtCol North is an amazing man and continues to serve his country as a combat correspondent, news commentator, host of "War Stories" (airing on Fox News), and author of many books, most recently - "American Heroes."

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Advancing the Kingdom: The WELL DONE Awards

The WELL DONE Awards is a great idea started by Denny and Leesa Bellesi, authors of The Kingdom Assignment. Their assignment? To recognize the good works within Christian community and share their stories with the world in an entertaining, creative, and memorable way. Now in its third year, The WELL DONE Awards promises to be the best year ever. The awards evening will be held at The Grove of Anaheim, Anaheim, California, May 31, 2009. We hope you enjoy this video.


Song by Chris Sligh - "Are You Pleased"

Marketing in Tumultous Times

Are you hopeful about the future of your business or gloomy? Real marketers market in the good and bad times. If you are a business owner, you may find that you have to also wear the "marketer hat" too. When the seas get rough, old tactics may not work as well. People save their money, hunker down, and peak out into the storm to make their survival, needs-only, decisions. However, the brands that marketed during the sunny days are still remembered. If that is you, my hat is off to you. So, if you are facing tough times, you may need seek out marketing advice to survive. Typically, the companies that have healthy marketing plans are still capitalizing on their investments.

Here are a couple of quick things that you can do to get your brand more visibility:

• Write and send a press release about what your company is doing (get some media coverage)


• Invest in your on-line social media platform - many companies now offer this service


• Start a mastermind group and partner with other people you respect to see how you can leverage each other's opportunities


• Target your list of high-profile clients and focus on them (this list doesn't need to be very big, depends on the size of your company)


• Take a client to lunch (proper etiquette is the one who invites, pays)


• Let others in your network know that you have an immediate need


• Think bigger and stretch out, start preparing for calmer seas now


• Make a plan (now is the time to plan for your future success)


• Identify new customers and new services to add to your existing programs


• Change up your budget, many companies spending more money on-line


• Go into learning mode - what do you really know about marketing? I guarantee it isn't enough. The market is always changing and there are new ideas to discover each day


• Don't discount add more value to your offering!


• Make friends with a real marketer

Andy Valadez is President of Marketing Dynamics, a strategic marketing enterprise helping its clients to leverage their unique business opportunities. His company has served many media personalities, leaders in technology, construction and real estate, racing, film, music, publishers, not-for-profits, and emerging companies. You can find out more about Marketing Dynamics by visiting: www.TeamMarketingDynamics.com. Mr. Valadez is a graduate of Texas A&M University (Marketing) and Tulane University (Applied Business) and served honorably in United States Marine Corps (Desert Shield/Desert Storm). He is happily married to his wife and girlfriend of 27 years, Tina, and has two beautiflul girls, Kayla (8) and Kenna (5).

Contact:
Marketing Dynamics
Phone: 281.463.4560
E-mail: info@TeamMarketingDynamics.com
Micro-blog: www.Twitter.com/MarineAg (to see what Andy is up to now)

Marketing Dynamics, because the market never stays the same. Experts in marketing excellence.

Did You Lose a Million Dollar Sale Today?

I had a great conversation this week with Wally Wood, President and CEO of the "National Space and Technology Association" (www.NSTAWorld.org). Wally is an incredible man of learning and I really enjoyed our lunch. In part of our discussion, he mentioned that "Chief Executive Officers are master sales people, they have the power to sell ideas and get credibility." I agree. The problem most business owners have is being that "master salesman" or equipping their team with that "hunter spirit." So, we miss opportunities everyday.

I remember once signing a $100,000 dollar sale for a client. The sale was great and badly needed for the business. The owner had made a $45K bidding mistake on another project and was in a dire situation. As great as that sale was that day (which actually showed up as a fluke), the sale begain long before. That day was the accumulation of many sales prior, investments made in the selling tools, the infrasctructure to meet client demand, website features, testimonials, pricing research, and ultimately the salesmanship to pick up the cues and close the deal. Our team in essence was prepared for that day and that day made all of the difference for the continuation of the business.

Similarly, I helped start a successful radio show in our market and the show has been on the air now for several years, helping many entrepreneurs and partnering with a top web company and business paper. Interestingly, in the development process I called on many media companies with few return calls on this opportunity. Several months into the show, one of my contacts came up to me to ask why I didn't call his company. I was sad to report that I did call his company first and had to remind him that he delegated me to his assistant who began to drop the ball. I don't know what the value of that opportunity would have been to his business, but the branding value and the client relation wouldn't have hurt.

Finally, I think many business people invest in their marketing and sales and because of their size, their attitude or lack of a real marketing and development focus miss opportunities everyday. So here are the keys to studying your opportunities:

* Return your calls or if you are too busy have someone on your team call and get them back in touch with you (if the call was for you)
* Reply to your relevant e-mails (people you know) & even some of the people you don't know
* Schedule a meeting rather than say "We need to meetup sometime" or "We need to do lunch one day"
* Really study the opportunity (sad to say many proposals on people's desk that never get reviewed)
* Don't be afraid to brainstorm and dialogue
* Always be doing things! (Borrowed from the mission statement of Southwest Airlines)
* Make mistakes, it's okay (people will make judgments, so what?)
* Be a helper, a mentor, a friend - doors will open for your business
* Punish mediocre success and reward amazing failure (borrowed from Tom Peters)
* Always be Marketing and Selling

Do you have a reputation for follow-up? I know many CEO's who are superb at follow-up and I celebrate those kind of people. In tough times, we don't have the luxury to "blow off" any opportunity. Time is precious, but opportunities are too. Making opportunities happen helps even more people to have better lives, be like a spring of living water. Get caught up in THE VORTEX!

Andy Valadez is President of Marketing Dynamics, a strategic marketing enterprise helping its clients to leverage their unique business opportunities. His company has served many media personalities, leaders in technology, construction and real estate, racing, film, music, publishers, not-for-profits, and emerging companies. You can find out more about Marketing Dynamics by visting: www.TeamMarketingDynamics.com (his personal blog). Mr. Valadez is a graduate of Texas A&M University (Marketing) and Tulane University (Applied Business) and served honorably in United States Marine Corps (Desert Shield/Desert Storm). He is happily married to his wife and girlfriend of 27 years, Tina, and has two beautiflul girls, Kayla (8) and Kenna (5).

Contact:
Marketing Dynamics
Phone: 281.463.4560
E-mail: info@TeamMarketingDynamics.com
Micro-blog: www.Twitter.com/MarineAg (to see what Andy is up to daily)

Marketing Dynamics, because the market never stays the same. Experts in marketing excellence.

Marketng With Zero Budget or Without a Shoe String

The power of the right set of marketing initiatives can leverage one's business (especially in a down economy). I have often cited the example to clients and friends of the success written about by Sergio Zyman, the former Marketing Director for Coca-Cola (arguably the #1 brand in the world). As a young marketer for a prominent advertising company, he discovered an opportunity for Nescafe coffee in Japan. Sales were slumping in the summer in that region and he needed to find out why. Well, his study of the situation unveiled that the Japanese rarely drank "hot" things in the summer, so he introduced "ice coffee." Basically, for the cost of ice, he transformed the psychographics and demand for the brand. He changed the advertising message and the rest is history.

Mr. Zyman also impacted the advertising world by demanding performance and sharing revenue for success. As a strategic marketer, I am a big fan of joint venturing, revenue sharing, and investing marketing intellectual capital with my clients and friends for their benefit. As a result, I have managed to accumulate a nice portfolio of opportunities in tech, radio and TV, film, music, with authors, real estate, and more.

So, I have actually developed a model that enables my company to help our clients in a delayed payment, accelerated revenue participation, and on-going support built into the model. In essence, we start with nothing (or very little - depending on the deal) and we build something together, employing many of the marketing principles that help successful brands.

Although, you can utilize guerrilla marketing strategies and tactics, word-of-mouth, and sales efforts for a season, one really does need to establish a budget and plan for marketing to have a long-term success path of progression . You can review an article on this subject of establishing a budget, see: www.typepad.com/valadez (search budget). Get caught up in THE VORTEX!

Andy Valadez is President of Marketing Dynamics, a strategic marketing enterprise helping its clients to leverage their unique business opportunities. His company has served many media personalities, leaders in technology, construction and real estate, racing, film, music, publishers, not-for-profits, and emerging companies. You can find out more about Marketing Dynamics by visting: www.TeamMarketingDynamics.com (his personal blog). Mr. Valadez is a graduate of Texas A&M University (Marketing) and Tulane University (Applied Business) and served honorably in United States Marine Corps (Desert Shield/Desert Storm). He is happily married to his wife and girlfriend of 27 years, Tina, and has two beautiflul girls, Kayla (8) and Kenna (5).

Contact:
Marketing Dynamics
Phone: 281.463.4560
E-mail: info@TeamMarketingDynamics.com
Micro-blog: www.Twitter.com/MarineAg (to see what Andy is up to daily)

Marketing Dynamics, because the market never stays the same. Experts in marketing excellence.

"I Can See Clearly Now" - Johnny Nash

Right to Left: Screenwriter Dan Roberts, Grammy Music Producer Randy Miller, Music Legend Johnny Nash, and Andy Valadez, President of Marketing Dynamics (me)

Had an opportunity to meet Johnny Nash today. Hoping to develop several projects for his interests. Check out his performance on "The Midnight Special". Get caught up in THE VORTEX!



To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Client/Friend: Creative Switching Design

Thomas Larvin, CEO and Andy Valadez at a Celebration Dinner

Thomas Larvin has a very interesting business in Voice Over IP (VOIP) and Voice Recording technology serving many business sectors to include emergency call centers, law enforcement, financial, customer service, and other businesses where recording and tracking calls is very critical to one's business or customer service.

In fact, Mr. Larvin is considered an industry expert and has been called upon as an expert witness in many prominent cases involving the use of his technology. For Marketers, his work offers incredible and timely Market Research feedback, enabling them to conduct research on the fly via "word spotting" and "emotion detecting." Learn more about Creative Switching Design at www.CSDUSA.com

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.