The Chronic Marketer - "Always be Marketing!"

I coined a new term several months ago, "The Chronic Entrepreneur" - someone who just loves creating business after business. We have heard of serial entrepreneurs (usually a smaller number of businesses), intrapreneurs (business people who champion business models within a company), child entrepreneurs ("What you are 6 and don't have a business yet?"), senior entrepreneurs ("What you are 60 and don't have a business yet?"), etc.

I know "chronic" has a bad connotation. However, if your life depended on it, would you want a person who was "fanatic" about their job of taking care of you? You bet. I want my family practitioner, heart doctor, eye doctor, or nutritionalist to be incredible gifted (and that usually means they are hard at work staying at the top of their game). One of the reasons I don't support national healthcare - who really wants the government running that?

Would you want the government running your Marketing? I hope not.

I love being around passionate people. People who are on a mission of sorts and want to be a part of something bigger than themselves. I love to see people come out of character and get excited about their companies (if you aren't who else is going to be?). I avoid boring people - get mad, get glad, laugh, or cry. Give me energy and now we have something to work with. We are living in chronic times that demand outstanding Marketing performance.

Yes, Marketing has its cerebral moments when the details of the plan have to be worked out. I love that stuff too, but as we survey the land we notice that there is always room for improvement in one's Marketing. Work on it daily!!

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

The Butterfly Circus

What an incredible movie short that is more like a song. Received this link from one of my clients close to Nick Vujicic of "Life Without Limbs" who stars in this incredible story. Hope you like it. Be sure to vote on-line at the link above (click the title).



To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Tex Christopher for U.S. Congress, District 18, Attends HiMA (Houston Interactive Marketing Association)

Left to Right: Ed Garza, U.S. Congress Candidate District #18 Tex Christopher and Andy Valadez (me)

I rarely get to meet politicians, but usually enjoy when I do. Had the opportunity to meet U.S Congress candidate Tex Christopher through my great friend Ed Garza, who brought him by the HiMA mixer at Mercer’s on the evening of June 17, 2009. My good friend Kelsey Ruger of PopLabs had invited me to attend the event to meet the movers and shakers of the on-line and interactive marketing community. Well, I am glad I went. Had a chance to connect with some old friends to include new ones. The evening proved to be very busy and it seems that many entrepreneurs were there to collaborate and share their stories. Mr. Christopher was there to show his support for business owners and business professionals, understanding that the business owner is what drives the economy.

As I had an opportunity to chat with “Tex” (he likes to be called and his real name), I was impressed with his background. I mean, the guy used to ride bulls professionally and excelled in his business opportunities garnering a pretty significant following of supporters. He seems to be approaching his next task with the care, dedication, and foresight one needs in these perilous times. I have a feeling his bull riding experience will come in handy. Don’t let his easy demeanor fool you. I got the feeling that Mr. Christopher knows he has a winning agenda and platform and his focus is to foster a positive business climate for our state and his district.

A congressman who has a heart for the entrepreneur has my vote! I truly believe we need lower taxes, less government interference, and more business makers. This focus should resonate with those on the left or the right in these times. I invite you to learn more about Mr. Christopher by visiting his campaign website, www.TexForCongress.com. Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

The Veterans Museum in Texas

I am proud to be support Malcolm Browne, the founder and champion of this incredible museum to be built in Texas. If you can help in anyway, please contact us at info@TeamMarketingDynamics or call me at 713.560.3348.

Visit: http://www.theveteransmuseumintexas.org/

Veterans Musem in Texas

View more Microsoft Word documents from Andy Valadez.

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Tune In Tonight at 7pm CST for Live Broadcast Event

This is the first live broadcast of "The Entrepeneur Broadcasting Company" and we go live at the Houston Networking News event at Belvedere's Night Club in Houston, Texas with R.D. Yoder, President of HNN. Click this player at 7pm and watch the event as we capture interviews from make it happen business owners who are serving on the front lines of business. Get caught up in The VORTEX!

Live Broadcast by Ustream.TV
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Is Marketing Dead?

Read an interesting quote from @shoestringing (a Marketer I follow on Twitter). She was quoting noted author Seth Godin, "Everything we do is Marketing, whether we mean it or not." So, if you are breathing and reading this article, "No! Marketing is not dead."

My reply to @shoestringing is that "We are either Marketing well or badly," which she agreed. I remember my Marketing professor at Texas A&M tell the class that "Marketing is paid for one way or the other." What he meant is that each product has a cost of Marketing associated with it. It is a hard cost just like legal, accounting, taxes, payroll, materials, shipping, etc. If you don't have a budget for it, your company is still paying that cost by the loss of margin and sales you could be making. So, one way or the other, the cost is being included in the service or product offering. Just like "death and taxes," you pay for Marketing.

Now, I surf the web reading many articles from many supposed experts (there are really few experts - I don't claim to be one, although I think I do alright). Many claim that Marketing has changed. Well, it really hasn't. There are many disciplines within Marketing that help companies and people to Market well. So, one should not be relying on one way. One should have a mix of Marketing activities at their disposal. Here are few things to consider that may help you along the way:

• Social media is not Marketing. It really is more like advertising and public relations.


• Advertising is not Marketing. Advertising is more like broadcasting.


• Broadcasting is not Marketing. Radio and TV is more like Advertising.


• Market Research is not Marketing. That is more like discovering your customer.


• Distributing strategy is not Marketing. That is more like making it easier for your customer to buy your product.


• Pricing strategy is not Marketing. That is more like knowing what your customer can afford to pay for your product and/or service.


• Packaging and design is not Marketing. That is more like knowing what attributes your customers identify with and how they will best use your product.


• Branding is not Marketing. We all love great brands, they appeal to our psychographic needs. Branding let's you get inside the head of your customer.


• Sales is not Marketing. That is more like asking your customer to buy, once you have convinced them that your product or service meets their needs.


• Public Relations is not Marketing. That is more like making news.


• Promotion Strategy is not Marketing. That is more like being relevant to unique opportunities that appeal to those customers who are sitting on the fence.


• I could go on, but I hope you get the point.

So, what is Marketing? Marketing is the combination of many or all of these disciplines for an integrated approach to knowing your customers and influencers. It should be orchestrated by a Marketer and the owner of the company or senior leadership. Marketers provide the tools to help shape the dialogue of a well developed offering. Over time, the value of the Marketing makes for successful companies. The principles of Marketing have never really changed and the reason why it will remain alive. He or she who Markets well lives to Market another day.

Andy Valadez is President of Marketing Dynamics, a strategic marketing enterprise helping its clients to leverage their unique business opportunities. His company has served many media personalities, leaders in technology, construction and real estate, racing, film, music, publishers, not-for-profits, and emerging companies. You can find out more about Marketing Dynamics by visting: www.TeamMarketingDynamics.com (his personal blog). Mr. Valadez is a graduate of Texas A&M University (Marketing) and Tulane University (Applied Business) and served honorably in United States Marine Corps (Desert Shield/Desert Storm). He is happily married to his wife and girlfriend of 28 years, Tina, and has two beautiflul girls, Kayla (8) and Kenna (5).

Contact:
Marketing Dynamics
Phone: 281.463.4560
E-mail: info@TeamMarketingDynamics.com
Micro-blog: http://www.twitter.com/StealthMarketer (to see what Andy is up to now)

New Movie Trialer for "El Nacional" Movie Tackles Tough Issue

Controversial film to tackle the tough issue of immigration. Filmmaker Baldemar Rodriguez recently posted his new trailer update on his film in progress and near completion. For more information, visit: www.ElNacionalMovie.com



To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

"The Heart of Texas" Movie Climbing the Charts

What a heart-elevating movie. Meaning, this beautifully shot story will take your emotions to new heights and places you never thought possible. My family and I were blessed to watch this story of forgiveness, loss, and healing last night and it will leave a lasting impact on how we view each other and others. It raises many questions of how we handle forgiveness and truly love the people we know.

Just got an e-mail from Blake Pilgreen, one of the producers, and he alerted me that the film is now at #3 on the Christian Charts. Mr. Dan Patrick, Executive Producer, has done a wonderful work in backing this story and sharing it with the world. I think he has a heart, bigger than Texas. True to his nature, he wrote back to me on Facebook "I am more blessed than I deserve."

This is a must see movie, regardless of your faith.




To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Kingdom Racing #44 Indy 500, Racing on Prayer

Kingdom Racing

Did you know that God has a racing team? Yes he does. George Del Canto , founder and CEO, is a man on a mission with a dedicated team of believers who have a vision to share the gospel through motorsports. You can join the team at www.KingdomRacing.ning.com

We are excited to be a part of the team. Pray and cheer them to victory this Memorial Day 5/25/09 as Kingdom Racing #44 joins the fray at the Indy 500.

Left to Right: Kingdom Racing Driver Davey Hamilton and George Del Canto

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Marketing Dynamics feature on "The CEO Show" with Sheila Harrison

This particular video aired 11.7.07. Was finally able to capture the video and wound up posting on the new resource, Crackle (a Sony owned company). This was a fun interview. Sheila Harrison has conducted over 300 interviews of founding CEOs.

From Crackle: Andy Valadez, CEO of Marketing Dynamics on "The CE...

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.