Friday, September 26, 2008

"Never Leave Your Partner Behind" - Fireproof the Movie



"Fireproof" is finally here! We have been big fans of Sherwood Pictures and their previous film, "Facing the Giants". We are looking forward to seeing it tonight and reporting our review. Get caught up in The VORTEX!

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Thursday, September 4, 2008

The New Solution Selling



Do you love to sell? The formula for sales is pretty much the same. Master that simple formula and you are on your way to becoming more successful in that arena. This book offers a unique step by step approach that allows sales professionals to sharpen their understanding of how people and organizations make buying decisions. A must read for every sales zealot. Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Radical Marketing



Every Marketer wants to be radical (or should)! This book profiles 10 unique companies and showcases how uniquely each Marketed their organizations. There is no one way to effectively Market one's company. Most adopt a mix that fits their company, its culture, and resonates with its customers. Learn what these great companies did to catapult their success. Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

The Art of War



In the world of Strategy, none is more important than in war. The stakes are life and death. In business, the stakes are just as high for the life of the organization. Learn these principles, know your enemy, know yourself, and you can predict the outcome of every battle. I thoroughly enjoyed this book. Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Positioning: The Battle for the Mind



One of my all-time favorite Marketing books. This book set me on my journey and curiousity into the dynamics or Marketing. Powerful. Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Saturday, August 30, 2008

Sergio Zyman, a Marketer's Marketer

"The problem to day: Markets have changed, Marketing hasn't." - Sergio Zyman

Sergio Zyman is an incredible Marketer. One of the few resonating voices on what Marketing is and isn't. Sergio is the former Chief Marketing Officer for Coca-Cola and a leading voice on Marketing. Read these two books and know more about Marketing than 90% of professed practicing Marketers. Get caught up in THE VORTEX!





To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Friday, August 29, 2008

Differentiate or Die!

An excellent book by Jack Trout, a Marketer's Marketer. This book takes a lot of the guess work of identifying and leveraging the Marketing of one's company. Positioning Strategy helps an organization to serve the market well by helping the buying public establish the relevancy of what a company does and what their brands should mean to them. Jack's rule of "Position or be positioned" still holds true. A must read for every aspiring and seasoned Marketer. Get caught up in THE VORTEX!



To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Thursday, August 28, 2008

Warrior Culture of the U.S. Marines

One of my favorite books of all time. The Marines deliver as advertised, "We win battles!" What is unique about this organization is unique to many successful organizations - an ethos, a history, a determination to be the best, and a vocabulary and action that serves the mission.

The Marine Corps doesn't promise a "Rose Garden", they will offer an opportunity to be one of the few, if you can make the cut.

Get caught up in THE VORTEX!




To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Wednesday, August 27, 2008

The Pursuit of WOW!

This is one of my favorite books that makes Marketing real! I attended a Tom Peter's seminar in Houston, Texas in 1996 and have an autographed copy. Tom's mantra then and it still applies now, "If you can touch it, it ain't real." People don't buy products or services, they want experiences. Your brand should "Wow!" your clients.

Get caught up in THE VORTEX!



To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.

Tuesday, August 26, 2008

Waiting for Your Cat to Bark?



Read this book this month. If you've read it before, would love your feedback. Meow, I mean Bark! Get caught up in THE VORTEX!

To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.