"The problem to day: Markets have changed, Marketing hasn't." - Sergio Zyman
Sergio Zyman is an incredible Marketer. One of the few resonating voices on what Marketing is and isn't. Sergio is the former Chief Marketing Officer for Coca-Cola and a leading voice on Marketing. Read these two books and know more about Marketing than 90% of professed practicing Marketers. Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Saturday, August 30, 2008
Friday, August 29, 2008
Differentiate or Die!
An excellent book by Jack Trout, a Marketer's Marketer. This book takes a lot of the guess work of identifying and leveraging the Marketing of one's company. Positioning Strategy helps an organization to serve the market well by helping the buying public establish the relevancy of what a company does and what their brands should mean to them. Jack's rule of "Position or be positioned" still holds true. A must read for every aspiring and seasoned Marketer. Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Thursday, August 28, 2008
Warrior Culture of the U.S. Marines
One of my favorite books of all time. The Marines deliver as advertised, "We win battles!" What is unique about this organization is unique to many successful organizations - an ethos, a history, a determination to be the best, and a vocabulary and action that serves the mission.
The Marine Corps doesn't promise a "Rose Garden", they will offer an opportunity to be one of the few, if you can make the cut.
Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
The Marine Corps doesn't promise a "Rose Garden", they will offer an opportunity to be one of the few, if you can make the cut.
Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Wednesday, August 27, 2008
The Pursuit of WOW!
This is one of my favorite books that makes Marketing real! I attended a Tom Peter's seminar in Houston, Texas in 1996 and have an autographed copy. Tom's mantra then and it still applies now, "If you can touch it, it ain't real." People don't buy products or services, they want experiences. Your brand should "Wow!" your clients.
Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Tuesday, August 26, 2008
Waiting for Your Cat to Bark?
Read this book this month. If you've read it before, would love your feedback. Meow, I mean Bark! Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Sunday, August 24, 2008
On Personal Marketing and Diligence
Are you really good at follow-up, communication, and returning calls and replying to e-mails?
Marketers are mindful of their own brand. Great Marketers and some people I know are great at all of the above. In fact, I really value those that are great at even one of these. My mission and assignment is to model this and teach it to new clients and friends as we go about establishing our own brands.
People are valuable, relationships are incredible, and too often some folk are quick to write off an opportunity (many selfishly). My advice is to always keep your ears and eyes open. Treat everyone with respect and nurture your relationships. Always be thinking, "How can I help this person?".
If you are in sales, diligence goes a long way. You realize that people are busy, forgetful, and sometimes downright rude. But, if you believe in your product or service you are going to keep coming back and that can ultimately win you a client.
My company once helped get a successful radio show on the air that profiles top CEOs and successful business start-ups. I was happy to help, but was disappointed that a potential friendship in business missed out. That principal later asked me why he never knew about this project. Sadly, I told him "Hey I did call you and e-mailed (several times), but you and your assistant never called me back."
So, I learned a valuable lesson from that situation and strive to return every call, reply to every e-mail (that is relevant not SPAM), and honor the people I am working with by respecting their expertise and their time and attention.
What lessons have you learned in regards to reputation, diligence, and your personal brand? Is it really worth your time to return every call? Or reply to every e-mail?
Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Marketers are mindful of their own brand. Great Marketers and some people I know are great at all of the above. In fact, I really value those that are great at even one of these. My mission and assignment is to model this and teach it to new clients and friends as we go about establishing our own brands.
People are valuable, relationships are incredible, and too often some folk are quick to write off an opportunity (many selfishly). My advice is to always keep your ears and eyes open. Treat everyone with respect and nurture your relationships. Always be thinking, "How can I help this person?".
If you are in sales, diligence goes a long way. You realize that people are busy, forgetful, and sometimes downright rude. But, if you believe in your product or service you are going to keep coming back and that can ultimately win you a client.
My company once helped get a successful radio show on the air that profiles top CEOs and successful business start-ups. I was happy to help, but was disappointed that a potential friendship in business missed out. That principal later asked me why he never knew about this project. Sadly, I told him "Hey I did call you and e-mailed (several times), but you and your assistant never called me back."
So, I learned a valuable lesson from that situation and strive to return every call, reply to every e-mail (that is relevant not SPAM), and honor the people I am working with by respecting their expertise and their time and attention.
What lessons have you learned in regards to reputation, diligence, and your personal brand? Is it really worth your time to return every call? Or reply to every e-mail?
Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Tuesday, August 19, 2008
You Are Not Listening!
"What a distressing contrast there is between the radiant curiosity of the child and the feeble mentality of the average adult." - Freud
Strategic Marketing opportunities are new discoveries. A way to connect with people or find ways that people can profitably use your product or service and champion your company for the way it engages the ebb and flow of your offering (the Market is always changing).
I talk to many clients about "market feedback" and new opportunities to leverage what they do. Immediate reactions often get in the way of successful implementation. "Oh! We can't do that" or "I am not equipped to handle that" or "We've never done it that way".
My response "You aren't listening!" I will revisit the opportunity over and over again until the client "Gets it!"
So many times, we get in the way of our own Market success! We just do. We have our own bias, limited thought, inability to put ourselves in the client's shoes and create a system that will make it easier to profitably add the model to our focused offering.
One recent example. I have a client who owns a vacation rental. After thinking about all of the amenities that make this place so unique, I discovered an idea that would make viral opportunities very plentiful and advertising virtually free.
The owner should leave a disposable camera for her guests to use while creating memories and enjoying their stay at her lovely property. The business would cover the cost of the camera, the development, postage, and send a copy of the guest's photos to them after their visit (with a special note). This would enable the owner to place those photos on-line digitally (with the guest's permission) as testimonial photos. The business would also create memory photo album that also stays on property for new guests to review.
The guests in turn could share their photos on-line with friends and family (a link back to the vacation rental would reinforce more visits to the property). She might even have a "memory contest" for the best stories from her guests about their stay. Little additions like these to her business model make it easier for her to successfully raise her prices over the years (which she has).
Most business people would first look at the cost of the additional process and over look the free advertising, goodwill, the key word search visibility that comes with this opportunity, and the brand enhancement that enables future clients to evaluate one more component that makes this business more intriguing over the competition.
A lot can be said for focus; however, if the Marketing opportunity affords you a way to increase differentiation in that sector, one should do it and entrench itself in that offering in creative and unique ways. This the value of Strategic Marketing. Get caught up in THE VORTEX!
What unique Marketing ideas have you done lately? Please comment.
We recommend this book:
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Strategic Marketing opportunities are new discoveries. A way to connect with people or find ways that people can profitably use your product or service and champion your company for the way it engages the ebb and flow of your offering (the Market is always changing).
I talk to many clients about "market feedback" and new opportunities to leverage what they do. Immediate reactions often get in the way of successful implementation. "Oh! We can't do that" or "I am not equipped to handle that" or "We've never done it that way".
My response "You aren't listening!" I will revisit the opportunity over and over again until the client "Gets it!"
So many times, we get in the way of our own Market success! We just do. We have our own bias, limited thought, inability to put ourselves in the client's shoes and create a system that will make it easier to profitably add the model to our focused offering.
One recent example. I have a client who owns a vacation rental. After thinking about all of the amenities that make this place so unique, I discovered an idea that would make viral opportunities very plentiful and advertising virtually free.
The owner should leave a disposable camera for her guests to use while creating memories and enjoying their stay at her lovely property. The business would cover the cost of the camera, the development, postage, and send a copy of the guest's photos to them after their visit (with a special note). This would enable the owner to place those photos on-line digitally (with the guest's permission) as testimonial photos. The business would also create memory photo album that also stays on property for new guests to review.
The guests in turn could share their photos on-line with friends and family (a link back to the vacation rental would reinforce more visits to the property). She might even have a "memory contest" for the best stories from her guests about their stay. Little additions like these to her business model make it easier for her to successfully raise her prices over the years (which she has).
Most business people would first look at the cost of the additional process and over look the free advertising, goodwill, the key word search visibility that comes with this opportunity, and the brand enhancement that enables future clients to evaluate one more component that makes this business more intriguing over the competition.
A lot can be said for focus; however, if the Marketing opportunity affords you a way to increase differentiation in that sector, one should do it and entrench itself in that offering in creative and unique ways. This the value of Strategic Marketing. Get caught up in THE VORTEX!
What unique Marketing ideas have you done lately? Please comment.
We recommend this book:
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Tuesday, August 5, 2008
The Celebrity Debate, Paris HiIton is Back - Paris for President?
Good move for Paris and a great counter from the McCain team. Her response actually furthers the debate on who is right about the future of energy. McCain's team agreed that Paris is more in tune with the energy situation, even better informed than the Obama campaign. We think Paris is still hot! Get caught up in THE VORTEX!
Tell us what you think? Should McCain co-opt Paris or let this die? Will Obama back Paris? How would you position this as a Marketer advising either campaign?
Source: New York Daily News
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Tell us what you think? Should McCain co-opt Paris or let this die? Will Obama back Paris? How would you position this as a Marketer advising either campaign?
Source: New York Daily News
See more Paris Hilton videos at Funny or Die
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Saturday, July 19, 2008
In the Chase, the Need for Speed
"The Bub Streamliner 7" Fastest Motorcycle on Earth at 350.884 MPH - 9/5/06 Salt Flats at BonnevilleWe recently picked up this client "Bub Racing" current record holder of the fastest motorcycle in the world (there is none faster) by "Jumping In". Marketing is about thinking strategically about the client/business and leveraging the company dynamics in creative ways that resonate and blow gusts in its path.
Many in business miss spectacular brand stories, because they are afraid to jump in and "chase" an opportunity. They want to sit and wait for something presented on their desk in a nice and tight package with a bow. In our current business climate, one can't sit and wait. We should always be active in the discovery of new Marketing opportunities. Companies are hurting, but there are plenty of ways to create Marketing coupes.
Gearing up for a deal like Bub Racing Enterprises puts many potential sponsors and advertisers in the realm of thinking fast and moving fast. The Marketing and brand opportunities associated with land speed records really gets the mind accelerating. I have had many fantastic conversations with production teams in Hollywood and elsewhere, Fortune 50 company representatives all over the U.S., and the client who has shared their vision and passion and their heart breaking history of smashing world records. It took Bub Racing 31 years to make history again. Denis has broken the record before in 1970 at 265.52 MPH with a Harley Davidson, Cal Rayburn, driver - his focus takes tenacity and guts.
Unique to this enterprise is that the official trials are quickly approaching scheduled for September 2-7, 2008 at the Bonneville Flats, Salt Lake City, UT (www.BubRacing.com).
We are calling on a few Fortune 50 companies and building a team of media and Marketing professionals who can leverage this feat. If we pull this off, we should see many mediums and showcases where Denis Manning, President of Bub Racing can share his vision of "championing a dream". Denis' team is focused on passing their own record this year at 375 MPH. We believe he and his team will do it!
What could this mean to the team and their sponsors/partners (extending their brand reach)?
Book Deals (already written by John Stein, can be reprinted to include sponsors)
DVD sales via top retailers (video of 2006 race and update 2008 planned)
Endorsement Deals - Chris Carr, Driver and Denis Manning, Founder
TV Talk Show Circuit (morning and night) - the big ones
Documentary of the raceoff Made for TV, Satellite, Internet, and Point of Purchase (plasma screen) showcases - production by Speed Vision and others
Bragging rights for its sponsors as being the best in the market, faster, safer, leaner, and meaner
Client relations (if you are there to share in the success, it will be something you and your family will never forget)
Merchandise sales (toys, clothing, etc.)
On-going marketing campaigns
Book placement in movies (planned)
A movie deal on his life
Trade show tours
This experience will make you dream again
and More!
If something like this excites you, call us to see how you can be a part or lend value to what we are working to create.
I read this book a couple of years ago. In my attempt to reach out to Mark Burnett Productions in Hollywood, I was able to connect with another production company that is very interested in the "Bub Story". Read this book and it will help you to "Jump In".
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Monday, July 14, 2008
Client: "Houston Real Estate TODAY" Celebrates 35th Broadcast with "Summer Social" at "The Social"
To celebrate the 35th broadcast of the “hit” CNN 650 real estate radio talk show, “Houston Real Estate Today!”, show sponsors Urban Financial and Real Estate Executive Magazine hosted a “Summer Social” at The Social (Washington @ Yale) for all previous show guests on Thursday, July 10th.
Previous show guests, Rochelle Barrow/Royce Builders (Show #1, 12, 33 & 34), Jeff Jansen//”Mr. Handy Man” (Show #3 & 10), Tom Laurenzo/Urban Financial (Show #6), Stephanie Robinson/Builder/Architect Magazine (Show #6), Connie Parsons/Lasting Impressions (Show #8 & Show & Event Photographer), Roger Martin/Roger Martin Properties (Show #11), Christine Rayburn/Brooks Ballard Century 21 Fine Homes & Estates and her husband, Chuck (Show # 13), Jeff Cummings/Waterfront Marketing Group (Show #13), Corey Deberadino/Urban Financial (Show #16 & 23), Daniel Beard/Aim Property Inspections (Show #20 & 22), Heidi Allbritton/Keller Williams Realty-Pearland (Show #23, 28 & 31), Mitch Creekmore/Stewart Title (Show #24), Coach Dan Hart & his wife, Betty/Tax Payers for Equal Appraisals (Show #26, 27, 29 & 30), Chuck & Shivani Palaniappan/inTec of Houston (Show #28), Carol Fusco/Realty Pros of Texas (Show #30), Chris Liebum/Farmers Insurance (Show #30) and Betty Warren/Stewart Title (Show #34) joined show co-creator and host, Steve Levine and his wife Barbara (Associate Publisher of Real Estate Executive Magazine and show title sponsor, Rene Salvatierra/Urban Financial for hot dogs, hamburgers and all the “fixings” on The Social’s patio.
Virginia Grace Green/Grace & Co. (Show #36) joined fellow Real Estate Executive Publisher’s Advisory Board member and dear friend, Candy Lynn George/Allied Home Warranty in helping Steve, Barbara and Rene celebrate the show’s 35th broadcast.
At the door of The Social to welcome the show guests and “Friends of the Show” that night was new REE & HRET Account Executive Tessa Strickler. “Friends of the Show” guests included Steve’s sister Tracey Levine, Antonio Gargurevich/Nuestra Casa Magazine (Show Marketing Partner), Michael Contello (Show “PR”), International Artist, BenTzion Jacob, (Ben is a visionary esoteric Kabbalistic artist), Dwayne Sawyer/Texas Home Group, Todd Barrow/Partners in Building and Brooks Ballard/Century 21 Brooks Ballard Fine Homes & Estates.
“Houston Real Estate Today!” broadcasts every Friday on AM CNN 650 at 1:00pm and streams “live” at 1pm Central on www/HoustonRealEstateToday.com (by clicking on the CNN Logo).
All broadcasts of the show are archived as “Google” videos on www.HoustonRealEstateToday.com thanks to the show’s co-creator Andy Valadez of Marketing Dynamics and show videographer and photographer Connie Parsons of Lasting Impressions. Connie also sponsors the Flickr Photo Album on the website.
Homes & Land Magazine and Nuestra Casa Magazine are Strategic Marketing Partners of the show.
For more information on how you and your company can be a guest, sponsor or advertiser on the show you can email Steve and/or Andy at info@HoustonRealEstateToday.com or call Andy at 713-560-3348 or Tessa at 713-299-9357
Other photos can be seen at the "Houston Real Estate TODAY!" Flickr Photo Album, <PHOTOS>
Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
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