Marketing Dynamics is a strategic marketing firm working with emerging entrepreneurs and growth-oriented companies, movie makers, authors, musicians, media personalities, radio and television shows, bloggers, technologists, fashionistas, networkers, non-profit organizations, and real estate professionals with gross annual sales under $50M.
We are fans of Erica Ortiz, the first female drag racer to reach 200 MPH in under 7 seconds! We met her on Facebook and are excited about this world of racing and her dedicated focus.
Marketing Dynamics is currently working in the racing world with BUB Racing (former record holder of the fastest motorcycle in the world at 350 MPH) and Kingdom Racing (Indy). Get caught up in The VORTEX!
"Erica on the Track"
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
I enjoy meeting dreamers and doers. Brandon Barnes is an amazingly talented young actor with the passion and the dream to succeed. My friend Shanda Davis introduced him to me and I am very glad I stopped to review his resume and "monologue" posted on YouTube. I believe he will live out his dreams on the big screen. Would be happy to introduce him to any director looking for a rising star whose passion shows through on film.
Brandon Barnes Monologue
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Gene McCubbin was recently interviewed by Byron Gordon of the SES Conference Channel in Chicago (2008). PopLabs is a market leader and mover and shaker in the SES on-line Marketing world and more. Google "Gene McCubbin" or "Pop Labs". On twitter @genemccubbin
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Tune in today at 10AM to 11AM CST on the web or on Phonoscope Business Channel 11 (Houston market) for an interview with the founder of Theatre Under the Stars Frank Young and CEO John Breckenridge. You can view the interview at this link: "The CEO Show" with Sheila Harrison.
We are currently booking CEO's and/or founders of successful companies for FY2009. Please contact Marketing Dynamics.
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Marketing Dynamics is the official guest relations coordinator for television and web program "The CEO Show" hosted by Sheila Harrison. "The CEO Show" airs each Wed. at 10AM to 11AM CST on Phonoscope Business Channel 11 . The show profiles a successful CEO and/or founder of a company(s) locally or nationally. SheilaHarris also publishes the "Houston Business Guide" a resource directory with contact information to the city's CEO community and has a passion for championing entrepreneurship. If you are a CEO of a company or know one that would be interested in appearing on the show, please contact our offices and mention "The CEO Show". We are currently booking guests for FY2009.
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Our friend and client Leesa Bellesi, Founder of "The WELL DONE AWARDS" recognizes Rudy Ruettiger for his outstanding achievement. Never give up. Get caught up in The VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Authors Ted Dekker and Frank Peretti, Roadside Attractions presents HOUSE, a Christian-themed supernatural thriller descending into theaters nationwide on Nov. 7. The film has received a controversial R rating by the MPAA, and with more than 350,000 books sold, the highly anticipated film is creating a buzz around the country from Dekker and Peretti fans anxious to see the movie version of this bestseller. A Robby Henson film.
"A riveting thriller, HOUSE puts a hauntingly familiar face on evil as you begin to realize that the only way out is . . . in."
Director Robby Henson is a friend and client of Marketing Dynamics.
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
This Iraq War Veteran makes his case for supporting John McCain. This message to Mr. Obama comes out loud and clear with over 11M hits. This video is currently the most viewed campaign videos on YouTube according to BBC News, Washington DC reporter Rajini Vaidyanathan.
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
NEW YORK, NY, October 21, 2008: Samuel Goldwyn Films’ FIREPROOF starring Kirk Cameron continued its incredibly successful run having crossed the $20 million dollar mark less than four weeks in release. After opening #4 in the country on Sept. 26 with a per screen average of $8,111 making it the highest opening weekend box office (non 3D HANNAH MONTANA) of the year for films released on 1,000 screens or fewer, the film remained in the top 10 for three consecutive weeks while competing against films released on more than double the number of screens. FIREPROOF marks the second successful theatrical release in the ongoing collaboration between Sherwood Pictures, Provident Films, Samuel Goldwyn Films, and Affirm Films. The first joint venture was FACING THE GIANTS, which went on to gross north of $10 million.
Currently on 905 screens, the film grossed $2,578,271 this weekend—declining only 18 percent—for a cume to date of $20,628,110.
FIREPROOF was written by Sherwood’s Alex and Stephen Kendrick and directed by the former. The film stars Cameron and newcomer Erin Bethea in a story about a firefighter who must learn how to rescue his own marriage.
On both FACING THE GIANTS and FIREPROOF, Sherwood, Provident Films, Samuel Goldwyn Films, and Affirm Films worked together to devise and execute a marketing strategy to blend traditional theatrical marketing with an aggressive grassroots and faith-based outreach. Provident held screenings across the country and provided resources and materials for pastors and churches to spread the word about the film. Through its vast network and databases, Provident created opportunities for them to bring the film to their respective areas and generate excitement within their communities.
Communities across the U.S. are using the film as a tool to support local firefighters, police, and other first responders’ groups with divorce rates up to 90 percent. As churches, individuals, and groups send first responders and their spouses for a night at the movies, volunteer babysitting brigades are freeing up couples to go. Parents are buying tickets for their married children. Churches are buying for members and using the movie to kick off marriage courses.
Said Meyer Gottlieb, president of Samuel Goldwyn Films: “We are thrilled with FIREPROOF’S astonishing reception and grateful that audiences all over America are raving about this entertaining and inspirational film."
According to Bob Rubin, executive vice president of Sony Pictures Home Entertainment, one of the acquisition partners for the film, and which oversees Affirm Films: “Affirm is delighted to have once again partnered with Sherwood Pictures, Provident Films, and Samuel Goldwyn Films in achieving another outstanding box office success in FIREPROOF. The performance of this film obviously reflects the need for this kind of inspiring entertainment among a large audience and Affirm is committed to continuing to make such content available to this community in the future."
"FIREPROOF's inspiring love story has captured the heart of America. People leave theaters passionate about sharing the hope and inspiration of FIREPROOF with family, friends, and everyone they know!” said Terry A. Hemmings, president & CEO, Provident Music Group.
Alex Kendrick goes on to say: “Calls, letters and emails are pouring into Sherwood Pictures to tell us how FIREPROOF has inspired them to pursue covenant in their own marriages. We know we have a lot of growing to do as filmmakers, but we will always look for the ‘God’ idea that inspires and motivates people.”
A book entitled The Love Dare (www.lovedarebook.com), originally a plot device in the film until audiences repeatedly requested copies for themselves, is #1 on THE NEW YORK TIMES PAPERBACK ADVICE BEST SELLER’S LIST for the second week in a row. Written by the Kendrick brothers, The Love Dare is currently #9 on Amazon.com and in its seventh printing.
Goldwyn plans to expand the release of the film over the upcoming weeks to more than 1,000 screens.
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
An excellent book that takes a strong look at design and communicating the dynamics of stellar brands. You will look at the world in a totally new way. Design matters. Get caught up in The VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
For any size business and its leadership who wants to be great! Put aside your commonly held beliefs and discover the research that shows how great companies separated themselves from the pack.
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
"Fireproof" is finally here! We have been big fans of Sherwood Pictures and their previous film, "Facing the Giants". We are looking forward to seeing it tonight and reporting our review. Get caught up in The VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Do you love to sell? The formula for sales is pretty much the same. Master that simple formula and you are on your way to becoming more successful in that arena. This book offers a unique step by step approach that allows sales professionals to sharpen their understanding of how people and organizations make buying decisions. A must read for every sales zealot. Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Every Marketer wants to be radical (or should)! This book profiles 10 unique companies and showcases how uniquely each Marketed their organizations. There is no one way to effectively Market one's company. Most adopt a mix that fits their company, its culture, and resonates with its customers. Learn what these great companies did to catapult their success. Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
In the world of Strategy, none is more important than in war. The stakes are life and death. In business, the stakes are just as high for the life of the organization. Learn these principles, know your enemy, know yourself, and you can predict the outcome of every battle. I thoroughly enjoyed this book. Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
One of my all-time favorite Marketing books. This book set me on my journey and curiousity into the dynamics or Marketing. Powerful. Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
"The problem to day: Markets have changed, Marketing hasn't." - Sergio Zyman
Sergio Zyman is an incredible Marketer. One of the few resonating voices on what Marketing is and isn't. Sergio is the former Chief Marketing Officer for Coca-Cola and a leading voice on Marketing. Read these two books and know more about Marketing than 90% of professed practicing Marketers. Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
An excellent book by Jack Trout, a Marketer's Marketer. This book takes a lot of the guess work of identifying and leveraging the Marketing of one's company. Positioning Strategy helps an organization to serve the market well by helping the buying public establish the relevancy of what a company does and what their brands should mean to them. Jack's rule of "Position or be positioned" still holds true. A must read for every aspiring and seasoned Marketer. Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
One of my favorite books of all time. The Marines deliver as advertised, "We win battles!" What is unique about this organization is unique to many successful organizations - an ethos, a history, a determination to be the best, and a vocabulary and action that serves the mission.
The Marine Corps doesn't promise a "Rose Garden", they will offer an opportunity to be one of the few, if you can make the cut.
Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
This is one of my favorite books that makes Marketing real! I attended a Tom Peter's seminar in Houston, Texas in 1996 and have an autographed copy. Tom's mantra then and it still applies now, "If you can touch it, it ain't real." People don't buy products or services, they want experiences. Your brand should "Wow!" your clients.
Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Are you really good at follow-up, communication, and returning calls and replying to e-mails?
Marketers are mindful of their own brand. Great Marketers and some people I know are great at all of the above. In fact, I really value those that are great at even one of these. My mission and assignment is to model this and teach it to new clients and friends as we go about establishing our own brands.
People are valuable, relationships are incredible, and too often some folk are quick to write off an opportunity (many selfishly). My advice is to always keep your ears and eyes open. Treat everyone with respect and nurture your relationships. Always be thinking, "How can I help this person?".
If you are in sales, diligence goes a long way. You realize that people are busy, forgetful, and sometimes downright rude. But, if you believe in your product or service you are going to keep coming back and that can ultimately win you a client.
My company once helped get a successful radio show on the air that profiles top CEOs and successful business start-ups. I was happy to help, but was disappointed that a potential friendship in business missed out. That principal later asked me why he never knew about this project. Sadly, I told him "Hey I did call you and e-mailed (several times), but you and your assistant never called me back."
So, I learned a valuable lesson from that situation and strive to return every call, reply to every e-mail (that is relevant not SPAM), and honor the people I am working with by respecting their expertise and their time and attention.
What lessons have you learned in regards to reputation, diligence, and your personal brand? Is it really worth your time to return every call? Or reply to every e-mail?
Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
"What a distressing contrast there is between the radiant curiosity of the child and the feeble mentality of the average adult." - Freud
Strategic Marketing opportunities are new discoveries. A way to connect with people or find ways that people can profitably use your product or service and champion your company for the way it engages the ebb and flow of your offering (the Market is always changing).
I talk to many clients about "market feedback" and new opportunities to leverage what they do. Immediate reactions often get in the way of successful implementation. "Oh! We can't do that" or "I am not equipped to handle that" or "We've never done it that way".
My response "You aren't listening!" I will revisit the opportunity over and over again until the client "Gets it!"
So many times, we get in the way of our own Market success! We just do. We have our own bias, limited thought, inability to put ourselves in the client's shoes and create a system that will make it easier to profitably add the model to our focused offering.
One recent example. I have a client who owns a vacation rental. After thinking about all of the amenities that make this place so unique, I discovered an idea that would make viral opportunities very plentiful and advertising virtually free.
The owner should leave a disposable camera for her guests to use while creating memories and enjoying their stay at her lovely property. The business would cover the cost of the camera, the development, postage, and send a copy of the guest's photos to them after their visit (with a special note). This would enable the owner to place those photos on-line digitally (with the guest's permission) as testimonial photos. The business would also create memory photo album that also stays on property for new guests to review.
The guests in turn could share their photos on-line with friends and family (a link back to the vacation rental would reinforce more visits to the property). She might even have a "memory contest" for the best stories from her guests about their stay. Little additions like these to her business model make it easier for her to successfully raise her prices over the years (which she has).
Most business people would first look at the cost of the additional process and over look the free advertising, goodwill, the key word search visibility that comes with this opportunity, and the brand enhancement that enables future clients to evaluate one more component that makes this business more intriguing over the competition.
A lot can be said for focus; however, if the Marketing opportunity affords you a way to increase differentiation in that sector, one should do it and entrench itself in that offering in creative and unique ways. This the value of Strategic Marketing. Get caught up in THE VORTEX!
What unique Marketing ideas have you done lately? Please comment.
We recommend this book:
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Good move for Paris and a great counter from the McCain team. Her response actually furthers the debate on who is right about the future of energy. McCain's team agreed that Paris is more in tune with the energy situation, even better informed than the Obama campaign. We think Paris is still hot! Get caught up in THE VORTEX!
Tell us what you think? Should McCain co-opt Paris or let this die? Will Obama back Paris? How would you position this as a Marketer advising either campaign?
"The Bub Streamliner 7" Fastest Motorcycle on Earth at 350.884 MPH - 9/5/06 Salt Flats at Bonneville
We recently picked up this client "Bub Racing" current record holder of the fastest motorcycle in the world (there is none faster) by "Jumping In". Marketing is about thinking strategically about the client/business and leveraging the company dynamics in creative ways that resonate and blow gusts in its path.
Many in business miss spectacular brand stories, because they are afraid to jump in and "chase" an opportunity. They want to sit and wait for something presented on their desk in a nice and tight package with a bow. In our current business climate, one can't sit and wait. We should always be active in the discovery of new Marketing opportunities. Companies are hurting, but there are plenty of ways to create Marketing coupes.
Gearing up for a deal like Bub Racing Enterprises puts many potential sponsors and advertisers in the realm of thinking fast and moving fast. The Marketing and brand opportunities associated with land speed records really gets the mind accelerating. I have had many fantastic conversations with production teams in Hollywood and elsewhere, Fortune 50 company representatives all over the U.S., and the client who has shared their vision and passion and their heart breaking history of smashing world records. It took Bub Racing 31 years to make history again. Denis has broken the record before in 1970 at 265.52 MPH with a Harley Davidson, Cal Rayburn, driver - his focus takes tenacity and guts.
Unique to this enterprise is that the official trials are quickly approaching scheduled for September 2-7, 2008 at the Bonneville Flats, Salt Lake City, UT (www.BubRacing.com).
We are calling on a few Fortune 50 companies and building a team of media and Marketing professionals who can leverage this feat. If we pull this off, we should see many mediums and showcases where Denis Manning, President of Bub Racing can share his vision of "championing a dream". Denis' team is focused on passing their own record this year at 375 MPH. We believe he and his team will do it!
What could this mean to the team and their sponsors/partners (extending their brand reach)?
Book Deals (already written by John Stein, can be reprinted to include sponsors) DVD sales via top retailers (video of 2006 race and update 2008 planned) Endorsement Deals - Chris Carr, Driver and Denis Manning, Founder TV Talk Show Circuit (morning and night) - the big ones Documentary of the raceoff Made for TV, Satellite, Internet, and Point of Purchase (plasma screen) showcases - production by Speed Vision and others Bragging rights for its sponsors as being the best in the market, faster, safer, leaner, and meaner Client relations (if you are there to share in the success, it will be something you and your family will never forget) Merchandise sales (toys, clothing, etc.) On-going marketing campaigns Book placement in movies (planned) A movie deal on his life Trade show tours This experience will make you dream again and More!
If something like this excites you, call us to see how you can be a part or lend value to what we are working to create.
I read this book a couple of years ago. In my attempt to reach out to Mark Burnett Productions in Hollywood, I was able to connect with another production company that is very interested in the "Bub Story". Read this book and it will help you to "Jump In".
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
To celebrate the 35th broadcast of the “hit” CNN 650 real estate radio talk show, “Houston Real Estate Today!”, show sponsors Urban Financial and Real Estate Executive Magazine hosted a “Summer Social” at The Social (Washington @ Yale) for all previous show guests on Thursday, July 10th.
Previous show guests, Rochelle Barrow/Royce Builders (Show #1, 12, 33 & 34), Jeff Jansen//”Mr. Handy Man” (Show #3 & 10), Tom Laurenzo/Urban Financial (Show #6), Stephanie Robinson/Builder/Architect Magazine (Show #6), Connie Parsons/Lasting Impressions (Show #8 & Show & Event Photographer), Roger Martin/Roger Martin Properties (Show #11), Christine Rayburn/Brooks Ballard Century 21 Fine Homes & Estates and her husband, Chuck (Show # 13), Jeff Cummings/Waterfront Marketing Group (Show #13), Corey Deberadino/Urban Financial (Show #16 & 23), Daniel Beard/Aim Property Inspections (Show #20 & 22), Heidi Allbritton/Keller Williams Realty-Pearland (Show #23, 28 & 31), Mitch Creekmore/Stewart Title (Show #24), Coach Dan Hart & his wife, Betty/Tax Payers for Equal Appraisals (Show #26, 27, 29 & 30), Chuck & Shivani Palaniappan/inTec of Houston (Show #28), Carol Fusco/Realty Pros of Texas (Show #30), Chris Liebum/Farmers Insurance (Show #30) and Betty Warren/Stewart Title (Show #34) joined show co-creator and host, Steve Levine and his wife Barbara (Associate Publisher of Real Estate Executive Magazine and show title sponsor, Rene Salvatierra/Urban Financial for hot dogs, hamburgers and all the “fixings” on The Social’s patio.
Virginia Grace Green/Grace & Co. (Show #36) joined fellow Real Estate Executive Publisher’s Advisory Board member and dear friend, Candy Lynn George/Allied Home Warranty in helping Steve, Barbara and Rene celebrate the show’s 35th broadcast.
At the door of The Social to welcome the show guests and “Friends of the Show” that night was new REE & HRET Account Executive Tessa Strickler. “Friends of the Show” guests included Steve’s sister Tracey Levine, Antonio Gargurevich/Nuestra Casa Magazine (Show Marketing Partner), Michael Contello (Show “PR”), International Artist, BenTzion Jacob, (Ben is a visionary esoteric Kabbalistic artist), Dwayne Sawyer/Texas Home Group, Todd Barrow/Partners in Building and Brooks Ballard/Century 21 Brooks Ballard Fine Homes & Estates.
“Houston Real Estate Today!” broadcasts every Friday on AM CNN 650 at 1:00pm and streams “live” at 1pm Central on www/HoustonRealEstateToday.com (by clicking on the CNN Logo).
All broadcasts of the show are archived as “Google” videos on www.HoustonRealEstateToday.com thanks to the show’s co-creator Andy Valadez of Marketing Dynamics and show videographer and photographer Connie Parsons of Lasting Impressions. Connie also sponsors the Flickr Photo Album on the website.
Homes & Land Magazine and Nuestra Casa Magazine are Strategic Marketing Partners of the show.
For more information on how you and your company can be a guest, sponsor or advertiser on the show you can email Steve and/or Andy at info@HoustonRealEstateToday.com or call Andy at 713-560-3348 or Tessa at 713-299-9357
Other photos can be seen at the "Houston Real Estate TODAY!" Flickr Photo Album, <PHOTOS>
Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Life is full of unexpected opportunities, coincidences, and blessings - nothing happens by accident. I had the opportunity to accompany my father-in-law (Jimmy Scruggs) on a bay fishing excursion in Galveston with the Greater Houston Blind Veterans (pictured above).
My schedule is crazy these days, but I had promised to take him deep sea fishing and the years had gone by without that promise being kept. However, the Lord provided a way for us to go via the Greater Houston Blind Veterans. I shut down the computer on Friday and we joined a group of Houston veterans for a day of fishing in the bay (what a fun group of ladies and gentlemen).
Sometimes, I feel so impatient and worry about wasting time. I brought a book "The Little Red Book of Selling" by Jeffrey Gitomer to bide my time and keep me productive. This excursion was kind of a distraction (so I thought), until I started to see those who were frequenting the Dr. Michael DebakeyVeterans Hospital (got the news this morning about Dr. Debakey's passing at age 99). The veterans walking around had served combat missions and I really became appreciative of this unique trip planned by the VA. These men and women had served their country and now their country was serving them.
When my father-in-law (who served in Viet Nam) and I walked up to the building, I was reminded of how generous and dedicated Dr. Debakey had been to the Veterans, performing his first surgeries on our troops while he himself was in the military in World War II. I am sorry to hear of his passing, but am amazed at his impact on the world, performing over 60,000 heart surgeries in his career. I hope there is a book on his life, I want to read it and learn more about this man who served humanity so well.
These times away from my work and passion, give me pause to reason and reflect. I have to force my self to let go and jump into the moment and if I am not careful, I could miss the opportunity or the reason for the diversions in life. For example, take a look at this cool video of my father-in-law (who is legally blind) catching a shark! He had bragging rights when we came home to share it with his granddaughters. Moments like these are priceless.
My Father-in-law Jimmy Scruggs (legally blind) Catches a Shark
While on this trip, I got to spend a fair amount of time with Kenny Adams, U.S. Army Calvary. Kenny actually goes to my church, but I had not had the opportunity to meet him and as chance would have it, we sat together and had many hours of interesting conversation. Check out his appearance on ABC (found on YouTube).
Kenny Adams of "Helping a Hero" and other Veterans Support Organizations
Kenny is an amazing guy and has an amazing sense of humor and independence. Kenny was wounded by friendly fire in Afghanistan. An American soldier was cleaning his rifle next to Kenny, when it went off and shot him in the jaw with the projectile traveling through his head upward, damaging both of his eyes to the point of total blindness. Kenny told me he "flat-lined" four times while being transported to the medical team that saved his life. Now, I am very proud of my service in the U.S. Marine Corps, but when you sit and talk to a guy like Kenny and see his loss, it can make one feel grateful and humbled.
I remember when the community came together and bought he and his wife Katherine a beautiful home in Katy. I did not know that that would be the beginning for Kenny to get involved to support wounded veterans and Helping a Hero. Helping a Hero is working to give away 1,000 homes to severely wounded veterans and Kenny gets to be the one who helps these families (what a great job). He is a spokesperson of sorts in many causes and has access to just about anyone caring for our vets.
In fact, Kenny and his wife have had an opportunity to dine with former President George and Barbara Bush, he has met many country singers supporting our troops like Toby Keith, John Rich, Ted Nugent (who invited him to go bear hunting), Willie Nelson, Gretchen Wilson, Lee Anne Rhymes, and been honored by many who have reached out their support for his causes. Kenny is an amazing guy who harbors no ill will and still brags about his military saying, "If you ain't Calvary, you ain't shit." He is proud of his unit and our military and I am proud to have finally met him, if only by accident. Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
I will be completing the final chapters of "Final Salute: A Story of Unfinished Lives" today. I received this book from Trish Forant, founder of eMailOurMilitary.com (a website resource that makes it easy to e-mail and serve those on the front lines of battle). She was assisting Freelance Journalist Becky of "Deep Muck Big Rake", via blog promotion raising awareness for the stories written by Pulitzer Prize winner journalist Jim Sheeler of the Rocky Mountain News.
This book serves as a reminder of our American journey. It provides a snapshot of war and freedom's cost, more recently the Iraq and Global War on Terror. The reader goes on a somber mission with those responsible for notifiying next of kin and the families who have lost loved ones in battle, in war. We meet each family, get to know them, and the son, husband, and father who chose to serve our country and died carrying out that duty.
We follow Major Beck of the U.S. Marines from the dreaded knock on the door in the late night, to the final resting place, and the hurt that families endure afterwards. Major Beck has gone above and beyond the call of duty to ensure that each of his families and other's receive the "Final Salute" and ongoing support these families need and deserve. His attention to detail in every family request knows no bounds.
Few in America are close to war and for over 200 years, America continues to sacrifice for the sake our own nation and other's around the world (history proves that other countries and governments benefit from our success). Over 1.5 million service women and men have given their lives for the sake of independence.
For me, this book brought back the honor, respect, and solemnity that we should come to celebrate in appreciation of our hard won freedom. These chapters, these lives will make you cry. In fact, it made me remember Lance Corporal Timothy McMahaon, USMC and the 241 other servicemen who were killed in the Beirut, Lebanon barracks bombing of 1983. Tim was a friend of mine and inspired my life's focus. This book made me remember him and his family and identify with the families I read about.
The 4th of July is a celebration of freedom (it is not a time of sadness), a celebration of the modern day miracle that we call America. Freedom is not guaranteed, we have a chance to renew each day, each year, each decade, and hopefully another 100 years. To all our military serving in harms way, we salute you on 4th of July and rejoice in the American military and the American story. Take time today to look at an American flag blowing in the wind and render a salute and hopefully it will never be final. Get caught up in THE VORTEX!
Semper Fi!
Andy Valadez USMC 88 to 92
p.s. My family and I are heading to the world's largest land-based fireworks display in Houston, Texas this evening to celebrate the 4th of July - Independence Day.
Final Salute: Soldiers and Marines in Iraq
Buy this book today!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
See wind tunnel tests of this Streamliner world record holder
This is an incredible video! We are currently seeking sponsors for the next world record - 400 MPH. Bub Racing currently holds the world record for the fastest motorcycle at 350.884 MPH reached September 2007. This time next year the team at Bub Racing plans to be at the Bonneville salt flats of Utah for their next world record. We are currently contacting a few Fortune 100 companies for sponsorship, but would welcome your inquiry. This test result proved a .08 wind co-efficient (zero is no resistance), the lowest score ever posted for this wind tunnel. NASCAR race cars pull over .25. "This is the reason our motorcycle can reach the speeds it does" says Denis Manning, President and Founder of Bub Racing. Please call Marketing Dynamics. Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Are you looking for a challenge and an opportunity to get involved in real estate? We can put you in front of Houston’s top realtors and builders with our media platform that includes two successful magazines, two radio shows, on-line blog resources, use of digital photography, public relations and news, and streaming video of interviews of top real estate professionals. We would be happy to e-mail you a job description and review your resume for consideration. Call Andy at 713.560.3348 or Steve at 832.419.2814 to learn more. E-mail: info@HoustonRealEstateTODAY.com
You set your own hours (full or part-time), work from home, we provide the training and the contacts. Depending on the nature of the sale, you may meet from time to time with key decision-makers. Professional appearance in those situations is a must; however, face-to-face not required. This may be your opportunity to be a part of the new media and get your foot in the door of the Houston real estate market. There is also an opportunity to take on a leadership position and oversee a sales team with your expertise, leadership, and goals-oriented approach.
We are looking for the right sales candidate or team member. Be creative in how you approach us - i.e., YouTube, Podcast, photography, etc.
Location: Greater Houston Compensation: This offer is commission based with opportunities to earn performance bonuses. Telecommuting is ok. This is a part-time job.
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
It is a great Saturday morning. My girls are in the kitchen drawing and my lovely wife is making breakfast (I am indeed a lucky guy, 27 years later). Of course, I am making a few postings on Twitter and just answered a LinkedIn request from my friend Lataya Ballard. Getting ready to read a chapter from "Become a Better You" by Joel Olsteen. My wife and I are excited about reading this book together.
What is "threading the needle"? "Threading the needle" to me is doing the seemingly impossible. Business ownership and creating successful Marketing campaigns is like "threading the needle". The odds are always against you, your campaign, or strategic plan. One has to be very fluid in today's business climate.
What is your biggest challenge? What dream can you envision for your company and what will it take to make that happen? I am a dreamer. I love dreaming big dreams and acting on them. The thrill of the chase of making a big call, floating a big idea, and leveraging opportunities inspires me. As a Marketer, our goals are to sway public opinion, change patterns of behavior, and impact the world. How one does that is by "threading the needle".
It may take years to "thread the needle". Do you have the temperment for that? We have to look for patterns and connections that could help us to create something truly remarkable. A phone call leads to an e-mail, that gets the attention of someone totally unrelated to the objective at hand - remember to avoid small minds. Two years later it all circles back and now you know why and how to make the "needle thread". Shazaam!
A quick example. My wild motorcyle riding sister "Jodie" visited our family last year and convinced us to attend the International Motorcycle Exhibition show here in Houston. I reluctantly agreed (I was busy). I figured I could work and be with family at the same time and my family needed to get out, so we ventured.
I took my video camera with me and was able to get in as part of the media because of my involvement with a local business radio show (the psychology of presentation is critical, by having a press badge (if you blog you are part of the press these days), people are more willing to talk to you openly - try it sometime). Of course, I had no "press" reservations so I had to do some fast talking, but the lady who ran the event was young and hip and she let me in (she was fluid) and introduced me around (how cool is that).
My girls went and looked at the cool bikes (a few pics here). I was in the hunt, looking for opportunities (they are everywhere, you have to be looking for them) and would circle back with my girls and update them on all of the cool interviews I was capturing. Well, I had a chance to meet motorcycle racer builder Denis Manning (see his intervew) who recently broke the world's record at 350 MPH (and many others).
After meeting Denis, I continued to mull on a few ideas a year later and called up his daughter-in-law to discuss a few ideas (it is important to be great on the phone, expect to communicate well). She asked me to put those thoughts in an e-mail. Well, I waited a few months (sometimes you have to let some projects stew) and fired off one hell of an e-mail (it is important to think through your e-mails, make it short, compelling and exciting). Well, I got a call from Denis yesterday and he was very happy about his plans to break the record again next year and confided in a few interesting details about his strategy to break the new record.
This discussion opened up the other possibilities for a few other non-related projects in film, racing, and advertising that we are working on (it is amazing how one project helps another). The "long-thread" of the needle will enable more opportunities to be sewn up. So keep "threading the needle".
Warning: I am convinced that far too many people are "too focused" (narrow minded) and miss opportunities. If this is you, learn to be like water and flow.
"Be water my friend" - Bruce Lee
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
My mission in life is to further the dialogue on the value of Marketing. Companies will always, always need to Market.
Many companies pride themselves on never having to Market, but growing their business by word-of-mouth (a company that soley relies on this age old, tried and true formula will miss opportunities along the way). While they are purposely not Marketing their company, someone else is and growing their share of the Marketplace.
To be certain, take a look at successful companies and one wonders "Why do successful companies Market?" Successful brands stay fresh and relevant through Market research, pricing incentives, changes in design and packaging, distribution opportunities (from door-to-door delivery, to internet, to brick and mortar), reminding customers to buy their products via advertising campaigns or news, developing innovative promotion strategies, product placement in movies or other art (i.e., you may hear of products in songs or see it in a painting), sponsoring events, creating a clothing line (i.e., Harley Davidson), writing a book, etc.
There are literally tens of thousands of ways to Market one's company, but being versed in the principles of Marketing are key. Technology makes it easier to reach populations groups, but one can technologically communicate the wrong message, to the wrong group, at the wrong time, the wrong way.
Successful companies Market because growing the Market requires it. Whether your company wants to break the $1M, $10M, $100M, or $1B dollar revenue mark, most leading companies realize that they need a strategically developed Marketing approach that will leverage opportunities for the enterprise.
Word of mouth is great, but your customers, employees, vendors, and competitors need something to talk about and that is where Marketing comes into play.
What is your definition of Marketing? Please post your take.
Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
God has given me the temperment for the long-term. I remember reading Robert Kiosoki's book "Rich Dad, Poor Dad" where he wrote about the difference in thinking of wealthy people. They learned very early on not to work for money, but to work for wealth. So, are you working for money or wealth? Working for wealth can be very uncomfortable, while working for money can be very comfortable.
Having built and worked for successful companies, this discipline has been well entrenched (I love making money, but making it for others isn't so cool). I once took a client from $300K a year in sales to $5M in sales a year and $15M in total saves over a 4.5 year period. What I set in motion is still in play today for the client, but not for me. Lesson learned.
Three years ago, I was forced to diversify my interests and the division has been a tough journey. During the re-launch times, money is tight, but opportunities are great.
Interestingly, most business people view a "non-focused" approach as very dangerous. However, to me the danger is being too focused and so focused that one may miss opportunities. I believe that one can and should diversify and by converging those opportunities, they begin to leverage each other. Today I see that happening in many of my business interests in technology, real estate, radio and TV, movie making, working with authors and musicians, and more!
What I love about Marketing is that without Marketing, businesses go no where (you always have to Market your business and it is paid for somehow and some way). People are confused about what Marketing is and isn't. A Marketer's challenge is knowing the value of his contributions to the dynamics of the business model.
People find value in that expertise over time. So to all of the Marketers out there, keep building value and don't let the Market forget what you do. It is the Marketer's job to remember and make it happen! Finally, be sure to take an ownership position in most of what you build value in. Nothing like mailbox money (however small or large)!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Had an epiphany to seek the assistance from a non-profit homeless shelter I support. Decided to approach the Executive Director to see if he would be interested in a supporting a top shelf movie project I am working on. The proposition was this: if he could ask his board members to help me get my movie funded through their connections, I could in turn make a contribution to the organization and also create a documentary on their excellent track record (paid for out of those proceeds).
Well, after a few questions and answers, it looks like we will be presenting to the board. This board is comprised of very influential business people with a heart for the homeless and very influential in business in this city. So, we are looking forward to their review of our proposal.
What was interesting, is the timing of my inquiry. The mission was already interested in looking at the possibility of a documentary. I really believe "not-for-profits" operate in a unique plane of existence and are open to oppportunities and ideas. I rarely find this in a traditional business. It is almost like they are programmed to say "no" and speaking to a VP can be like speaking the the "VP of NO!". Companies should be more fluid and explore all opportunities and sadly, return calls (rarely do people return calls these days). The answer should be "not now", "wait", "maybe", or "let's move and move quickly". Get caught up in The VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Expecting big days comes from within. Last night I told my wife, "I am looking forward to a big day." She asks "What do you have going on?" I said "Nothing yet, but it is going to be big."
Now, I have blogged about "A Day in the Life of a Strategic Marketer". I won't go into a lot of details here, but thought about a recap of today.
Today, I mailed a 5 Dove Award Screenplay "School of Redemption" to an associate producer who is friends with an Oscar Winning Director. He expressed interest and a desire for a great story and I happened to have one. It is now on its way via DHL to Fountain Valley, CA. We are excited about this great news.
In the mean time, another associate producer friend is working a connection to get that same screenplay to Tom Hanks, yes the Tom Hanks. Turns out that the movie making world can be small and it really gets down to who can and wants to help you. I have found, the more people you help, the more who are willing to help you. When your motives are pure, the doors open.
I also got to talk to the manager for Waylon Jennings (now deceased) and Jessi Colter about a project that may be of interest to the family. My wife advised me to attempt contact, well lo and behold I got right through. Turns out the manager has managed the Jennings's family business for over 17 years and welcomed my inquiry. No promises, but she said she would run my proposal by Jessi. I will let you know more about that project when I can disclose more.
The moral of this post is to dream bigger, think big, and make a call you might be afraid to make. You never know who may say yes. Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
We are proud of our friend Sheila Oschner. Sheila skydives on her 40th birthday! Keep in mind that she has two beautiful children waiting on the ground, cheering her on. Hubby Barry Ocshner plans to do the same on his 40th. The CEO and President of this operation can never be on the same plane in a skydive freefall for the sake of their two stakeholders. Happy Birthday Sheila! Get caught up in The VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
I am planning to attend this. I got the e-mail from one of the Managing Partners of T4 Pictures, LLC who is bringing to market the movie "School of Redemption" - a 5 Dove Award Screnplay.
Hope to see you there!
Title: FMFM First Monday Film Mixer
Date: Monday June 2, 2008 Time: 7:00 pm - 10:00 pm Repeats: This event repeats every month on the first Monday. Location: The G.R.A.B. (Downtown) Street: 809 Pierce City State Zip: Houston, TX 77002 Phone: (713) 655-0707 Notes: Burlap Monkey Presents the FMFM
FIRST MONDAY FILM MIXER Every First Monday at 7pm, screenings at 8pm!
Meet local actors, filmmakers, producers, writers, musicians, and other film & video industry professionals! Free admission and $1 Drinks!
At The G.R.A.B. 809 Pierce - Houston, TX 77002 713) 655-0707 | myspace.com/thegrab
Get caught up in THE VORTEX!
Need to raise money for your film, Marketing advice, product placement, get the interest of distribution, place music or a book, script review, collaborate on your project, then . . . Contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
I have been posting everything on my Twitter account, see: www.twitter.com/MarineAg lately and have met some really great people on-line there. If this is your first visit to my VORTEX, please read on.
Today has been another blur. A Marketer's job is never finished. Marketing is about getting "lift" and everyone on the web has ideas on how one does that, but it is still Marketing. You may hear buzz on "Social Media", "Search", "Word of Mouth", "Conversion", "Conversations", "Engagement", "Acquisition Architecture" or "Sales Engine". I have even read something about "removing pain".
Marketing is Marketing is Marketing (some people hate the word, but that is what it is). All Marketers are not liars, all liars are liars. Everyone is trying to get their message out and getting someone to take action. At some point our Marketing effort makes money or someone makes money somewhere down the line. It is amazing that few people want to be accused of Marketing.
Marketing is about price, promotion, place, and product at its core. So, how do you get people to act on your Marketing? Did you just send an e-mail? That was Marketing. Does your message say anything about price (my time is worth money, did you just waste my time), where can people buy it (what are you asking me to buy from you), how can others promote it (advertise it, write a news story about it, or blog about it), and is the product right for the market? Everybody Markets something (i.e., an idea, a product, a cause, etc.). What are you Marketing today and how can you do it better? Get caught up in The VORTEX!
Question? How much should one budget for their Marketing? Notice I didn't say advertising (your advertising comes out of your Marketing budget). How do you determine an appropriate budget (yes, Marketing does cost money and has value). Please comment below.
p.s. I love to Market and enjoy meeting those who love it too!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
The Kingdom Assignment Foundation to Host 2nd Annual WELL DONE AWARDS™ Benefit at The Grove of Anaheimwww.TheGroveOfAnaheim.com
Sunday, June 1st, Doors Open at 6:00 pm (meet and greet) Show Starts 7:00 pm Celebrating Amazing Stories of Faith
The WELL DONE AWARDS™ was created by The Kingdom Assignment™ Foundation founders and authors Denny and Leesa Bellesi in an effort to recognize extraordinary stories of faith. This year promises to be a spectacular celebration honoring 25 individuals, organizations, and churches who have shown amazing selfless and innovative ways to share the love and compassion taught in the Bible through the life example of Jesus Christ. Get caught up in THE VORTEX!
Emerging entrepreneur and child actress, Kayla Renee Valadez has signed with Pastorini-Bosby Talent. Kayla's company Kayla Ventures promotes the possibilities of children via her blog linked from her website. Kayla has been cast in a supporting role for the feature film "El Nacional" (currently in pre-production), prior to signing with the agency. Given the progress of her acting career, Kayla is very happy to have a top talent agency representing her interests. Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
Check out the new music video by Casting Crowns, created for "Fireproof" the movie to be released in theatres September 26, 2008 from the creators of "Facing the Giants".
We recently interviewed Stephen Kendrick, Co-writer and Producer of "Facing the Giants". We can't wait to see "Fireproof". Get caught up in THE VORTEX!
To contact Marketing Dynamics visit: www.TeamMarketingDynamics.com or call 281.463.4560.
This blog has officially been selected for inclusion in top sites about Marketing. Guy Kawasaki, Apple Fellow, venture capitalist, and technology evangelist has created a resource for top blogs on just about every category you can think of from gadgets, celebrities, business, fashion, to sex. Check out www.AllTop.com (as in all of the top stories). Get caught up in THE VORTEX!
Marketing Dynamics in partnership with Steve Levine Real Estate Media, launches the "Houston Luxury Home Show" featuring $1M homes and above in weekly made for TV webisodes. The show is also supported by an in-studio production that airs on the web and on the air at 1070AM KNTH - Houston Market, Saturdays at 3PM CST. Get caught up in THE VORTEX!
We are reading this book in order to develop and create dialouge about child entrepreneurship. You can read a recent post on how we are applying these principles with Kayla of Kayla Ventures. Get caught up in THE VORTEX!
We just got this update from one of our clients Denny and Leesa Bellesi, authors of the Kingdom Assignment and creators of their American Idol Ministry serving the finalist contestants. They have been working with Jason Castro and his family. Jason appears tonight on American Idol. Jason's mom makes a request to support her son.
"Denny and I picked up Danny and Suzanne Davis from LAX yesterday (no parking tickets :-) and they are just amazing people. Danny and Suzanne have served as Worship Leaders at LifePoint Church in Texas for the last 18 years and are still going strong. They are the ones that convinced Jason he should try out for AI. They're staying at the Beach House and getting walks by the ocean and again thank you Ontario Volvo and Earl and Nicole Reed for providing them with a Volvo Coupe while they are here. They are on Cloud 9 right now, with this great California weather. As you can see at the bottom pic they are mighty happy to be here :-) Love -Leesa"
Betsi (Jason's mom) and Jason Castro (American Idol Finalist)
Those of you that know Suzanne and Danny Davis can watch for them in the audience tonight!
1.866.436.5707!
He's on last tonight, which is actually,in the words of Simon "FANTASTIC"!!!
Start preprograming your text messages to send later 5707 (ONLY IF YOU HAVE UNLIMITED TEXT MSG!)or call in 1.866.436.5707. Thanks for voting for my baby! Mr. and Mrs. Castro
Andy Valadez with Reggie Kerr, Media Personality for "Houston Luxury Home Show"
The first made for TV edition pilot of "Houston Luxury Home Show" is now on-line for viewing. Our venture partnership with Steve Levine Real Estate Mediacontinues to generate buzz in the Houston region and soon to be national markets.
We visit with Charles Campise, Sr. of Campise Homes, Inc. in Windsor Park Lakes at the Simonds' family home. This home is valued at $1.6M and has many unique lifestyle features.
Steve Levine, CEO of Steve Levine Real Estate Media and Andy Valadez, President of Marketing Dynamics
Steve Levine at the studio recording the very first commercial
Listen to the finished edited commercial here: <luxury>
Creating radio web shows is fun business. The "Houston Luxury Home Show" will focus on Houston's top builders and the lifestyle of prominent Houstonian's. This show will also showcase top realtors and service providers to the industry. Tune-in each Saturday at 3PM on 1070AM in the Houston Market or on-line at www.1070knth.com. Visit: www.HoustonLuxuryHomeShow.com
The "Hannah Montana" phenomenon is enough to catch the attention of any Strategic Marketer. Having young girls who introduced me to this well-mechanized Marketing machine is enough to motivate a dad to move heaven and Earth to get his girl to this "must attend" concert along with 73,426 others. We made it thanks to a friend who got us in and we blog about it at Kayla Ventures and I go on-air with Kevin Price of the "Houston Business Show" to talk about how and why Miley Cyrus has captured the hearts and minds of families around the world. Read my blog about the experience at the show website <Hannah Montana Phenomenon>. Get caught up in THE VORTEX!
Left to Right: Kevin Price, Rose Stabler, Mike Alexander, and Andy Valadez
I go into the studio with Kevin Price, show host for "The Movers and Shakers"(which airs on Phonoscope downtown - the most wired network in downtown Houston) and radio host for "Houston Business Show", Rose Stabler of Certified Business Brokers, and Mike Alexander of ABM Insurance. We talk about recruiting and maintaining employees in tight job market. These segments average about 40,000 downloads a week. Get caught up in The VORTEX.
Franky McKinney is an amazing man of our time. Calling himself a "A Modern Day Robin Hood" who sells to the wealthy and builds for the desperately poor and homeless in third world countries (building shelters for families in the U.S. has proven difficult).
Mr. McKinney has been featured on 20/20, The Wall Street Journal, USA TODAY, and other major media outlets for his ability to build mega-mansions and opulent works of real estate art, speculation homes that can reach values as high as $140,000,000. All of his homes are built without a buyer in mind. He has trained himself to push his "risk threshold" and lay everything he believes in on the line. He believes "That to whom much is given, much is required."
He is an inspiration to all who dream. Listen to this amazing interview with Frank McKinney, The Maverick Daredevil Real Estate Artist and Kevin Price, Radio Host for the Houston Business Show radio program that airs in the Houston market on CNN 650 AM and on-line at 11am to 12PM CST. Brought to you by Marketing Dynamics and the Houston Business Show. Get caught up in THE VORTEX!
Did you miss it? Well, no fear. On 2/27 the Houston Business Show went live with networking, radio streams, and video. Carson Coots and Matt Hager with Poetic Systems, an innovative web development company, came out to catch a few interviews. Get caught up in THE VORTEX!
Kevin Price of the Houston Business Show, broadcasts live at "1308 El Tiempo" in Houston, Texas. In addition, the show offered a live Ustream.TV broadcast with Andy Valadez of Marketing Dynamics.
Erica Ortiz Drag Racer
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